Huawei borrowed the release scheme for flagship models from Samsung, not Apple. That is, she does not release the most serious new items at once, but stretches them out over several stages in order to maintain public interest. First, the models of the Huawei P family enter the market - the new P30 or P40 or P50. Naturally, he immediately tops all camera phone ratings led by Dxomark, conquering mobile photographers with unprecedented optical zoom, light sensitivity or AI coolness.

Six months later, a new Mate comes out, which does everything the same, but at the same time flaunts some visual delights. For example, the Huawei Mate 30, beloved by reviewers, practically did not differ from the P30 Pro colleague inside, but if you put them on the table, you are unlikely to confuse them. The serious camera of the device was enclosed in a rather unusual and pretty ring, which looked many times better than that of you-know-who. And along with it, they presented a special version, which was designed by Huawei's longtime partners from the Porsche design bureau. As usual, they enthusiastically sheathed the body in leather and painted everything red and black.


In the spring of 2021, the Dxomark camera phone rating is headed by the Huawei Mate 40 Pro Plus, which was released at the very end of 2020 and became the loudest novelty of Huawei in recent years. It is notable not only for the fresh single-chip "processor" Kirin 9000, but also for a fancy camera with clever optical stabilization and a pair of telephoto lenses that complement each other. Throw in the traditional flagship bundle (wireless charging, stereo speakers, dual front camera, etc.) and you have one of the best smartphones of 2020.

However, there is one "but". After the trade war between the US and China, Huawei was banned from accessing Google services. The company had to create its own app store, start developing its own operating system, Harmony OS, and look for an alternative to Google's calendars, maps, and email clients. Because of this, Huawei was in no hurry to bring new Mates to Europe, so these designer smartphones have been hard to find on the market lately.