In 2024, the Taiwanese giant Asus launched a new line of Prime series video cards, which included entry-level and mid-level video accelerators with a minimalist design, modest equipment and a thinner and more miniature cooling system than those of Asus TUF and ROG Strix video cards. According to the manufacturer, this series is created for ordinary users who need reliable and efficient solutions for compact SFF assemblies, providing stable performance and extensive customization options, but without the emphasis on extreme performance and overclocking as was the case with ROG Strix series video cards.


With an average thickness of 50 mm and a length of no more than 270 mm, Prime video cards fully comply with NVIDIA recommendations for mounting small SFF cases. They are equipped with three Axial-tech fans with nine blades each. The metal back panel with vents works with fans to keep noise and temperature under control. At low loads and temperatures, fans may turn off, switching to passive cooling mode. A dual-profile BIOS switch allows you to choose between high performance and quiet modes.

At the launch, the Prime series featured 2.5-slot mid-range video cards from the NVIDIA Ada Lovelace line: GeForce RTX 4060 and GeForce RTX 4070, as well as their modifications with Ti and SUPER consoles. In terms of pure performance, these are cards that are ideal for 99% of modern games at high graphics settings at 1080p and 1440p resolutions, but due to the use of acclaimed upscaling and frame generation technology in DLSS 3.0, they can outperform the most powerful NVIDIA video cards previous generation - RTX 3080 and RTX 3090.