Poco's subsidiary brand, owned by Chinese giant Xiaomi, began in 2018 with the super-successful Poco F1 smartphone. Stuffed to the max, the device cost only $300 and didn’t really stand out against the background of the flagships of that time, which earned it the nickname “slumdog millionaire”. Over time, the Poco brand spun off from Xiaomi, and the perfectly balanced and not too expensive Poco F smartphones became its main driving force.


After 5 years of existence of the Poco F series, its principles remain unchanged. These are still near-top handsets that do not "bite" in price, like a conventional iPhone or Galaxy Note. Each representative of this series offers the most for their money: a top-end display (most often Super AMOLED), a premium case, nice design, modern communication modules, a high-quality camera, etc. To stand out from the competition, Poco constantly attracts customers for at the expense of unusual chips like a liquid-cooled gaming processor, a 5G module, or a 65-watt charger that can bring a smartphone back to life in a matter of minutes. Often, already released smartphones from the Redmi K series are used as the basis for pocophones.

In addition to the classic "flagship killers" in the F family, gaming smartphones with the GT prefix are released. An interesting example is the Poco F4 GT based on the Redmi K50 GE. It features a Snapdragon 8 Gen 1 gaming chip with LiquidCool 3.0 liquid cooling, a 120Hz screen, traditional gamepad-style retractable triggers, and RGB LEDs below the camera housing. At the same time, the device has a high-quality camera, a capacious battery, supports 120 W charging (charges 100% in 17 minutes) and carries all modern communication modules on board, including 5G, Wi-Fi 6E and NFC.