In response to the popular G-Shock series of men's shock absorbers, Casio rolled out the Baby-G collection in 1994. It included an indestructible watch for the beautiful half of humanity. Models of the line differ from male counterparts in more sophisticated forms and bright colours. The emphasis in the first swallows of the family was put on the then popular "surf" design.

Casio shockproof watches for the female audience are made in strong cases of a compact form factor with arrow, electronic or combined dials. They are not afraid of bumps and falls, diving in water to a depth of 200 m, they are armed with an alarm clock, a stopwatch and a timer, they show world time. Advanced models in the line can be charged by solar batteries and have a Bluetooth module for wireless synchronization with a smartphone.

Casio Baby-G is a variation on the theme of an indestructible watch for a female audience.

In terms of pricing, Casio Baby-G watches cost a couple of hundred US dollar evergreens. Models of the series are presented on store shelves in beach, sports, urban design, designed to match stylish and active women. The watches in this collection combine extraordinary durability and high build quality with feminine charm and luxury.