Korean manufacturer Samsung allows itself to experiment with TVs, modifying backlight technology, adding new software features and enhancements, or being bold in terms of visual design. So, following the experimental models The Frame, in 2020 the company introduced a new line of designer TVs, The Serif. Unlike Frame panels, which are designed in the style of wall paintings, Serif TVs are more reminiscent of interior items. It is not for nothing that the appearance of the Serif series was developed by French furniture designers Ronan & Erwin Bouroullec.


Unlike modern thin-frame panels, which are most often hung on the wall, Serif TVs, on the contrary, strive to attract attention. For example, the frame around the screen, on the contrary, is made wide in order to act as a shelf if necessary. And thanks to the stand with long legs, the TV can be placed directly on the floor and the screen will be located exactly at eye level. Thanks to the Ambient mode, the Samsung Serif TV is able to adapt to the texture and color of the wall, imitating it on the screen, and the user can set a beautiful dial or calendar for standby mode. The compact One Connect modular unit with a universal transparent cable will help you hide your entire cable system so as not to spoil the overall appearance.

Most of the Samsung Serif series represent the premium segment: they are equipped with high-end QLED screens with Edge LED backlighting, advanced Quantum series image processors and high-quality audio systems. In most cases, HDR content (note: HDR10+), voice control, and Air Play 2 data transmission technology are supported. The refresh rate, depending on the specific model, can be either standard 60 Hz or overclocked 120 Hz. The proprietary Quantum 4K processor can significantly improve the quality of the original image thanks to built-in AI algorithms. The Samsung Tizen proprietary smart shell is responsible for managing all functions.