Baits & Additives

The Rapala Crush City Mooch Minnow 3" Electric Shad with soft plastic TPE material construction and smart injection technology combines minnow-style fluke bait characteristics and swimbait action, ideal for anglers working jig heads, drop shot rigs, and finesse presentations across varied water columns. Engineered with buoyant TPE material, this soft plastic lure naturally floats and hovers in the strike zone, maintaining a subtle upright swimming action that triggers reaction strikes from bait-eating predators. Rapala's smart injection technology precisely places custom colors, flake, salt and scent where needed for enhanced attraction and lasting durability. Whether shaking structure, dragging …

The Rapala Freeloader 4" Sungilll with Smart Injection Technology and integrated rigging slots delivers versatile trailer action and optimized hook placement for anglers working spinnerbaits, vibrating jigs, and scrounger heads across multiple presentations. Engineered with belly and top hook slots, this soft plastic trailer lure ensures straight rigging alignment and concealed hook points, reducing snags while maintaining natural movement through cover. Tail rings generate subtle, fish-attracting action that enhances blade vibration and visual appeal during retrieves. Smart Injection Technology combines precision-placed color, flake, salt and scent where needed for increased strike appeal. …

The Rapala CrushCity Mayor 3" Sight Flash swimbait lure with Smart Injection Technology delivers dependable performance and instant kicking action for multi-season bass fishing applications, ideal for anglers working versatile presentations across diverse water conditions and structure scenarios. Designed with strategic belly and top hook slots, this swimbait ensures straight rigging and concealed hook points for improved hookup ratios and reduced snag potential. The paddle tail design generates subtle kicking action at the slowest retrieve speeds, maintaining productivity even in cold-water conditions when bass activity is reduced. Smart Injection Technology combines custom color, flake, salt …

The Rapala Freeloader 4 with Smart Injection Technology and optimized hook slot design delivers enticing tail-kicking action for enhanced trailer performance, ideal for anglers working spinnerbaits, vibrating jigs, and scrounger presentations. Engineered with belly and top hook slots, this 4 1/4" soft plastic lure ensures straight rigging and concealed hook points for improved hookup ratios and reduced snag potential. Tail rings generate subtle, bait-attracting movement that triggers strikes across varying retrieve speeds and water conditions. Smart Injection Technology combines custom color, flake, salt and scent formulations applied precisely where needed for optimized presentation. Whether …

The Rapala Freeloader 4¼" Gizzard Shad with Smart Injection Technology delivers tail-kicking trailer action and versatile rigging options for anglers working spinnerbaits, vibrating jigs, and scrounger heads across diverse fishing applications. Engineered with belly and top hook slots, this lure ensures straight rigging alignment and effective hook point concealment for improved hookup ratios. Tail rings generate subtle, lure-attracting movement that enhances trailer performance behind moving lures and vibrating presentations. Smart Injection Technology combines custom color, flake, salt and scent formulations precisely where needed, maximizing attraction while maintaining optimal action. W…

The Rapala Freeloader 4 Sight Flash with Smart Injection Technology delivers enticing tail-kicking action for trailer applications, ideal for anglers working spinnerbaits, vibrating jigs, and scrounger heads through varied structure and open water. Built with precisely engineered belly and top hook slots, this 4 1/4" soft plastic lure ensures straight rigging and concealed hook points for improved presentation and reduced snags. Smart Injection Technology combines custom combinations of color, flake, salt and scent that are added precisely where needed for optimized attraction and realistic profile. Strategic tail ring design generates subtle, bait-attracting movement that triggers reactive …

The Rapala Crush City Mooch Minnow 3 Albino Shad with TPE material construction and smart injection technology delivers tournament-proven performance for anglers working drop shot rigs, jig heads, and finesse presentations across varied water columns. Integrating the best features of minnow-style fluke baits and swimbaits, this lure produces a subtle upright swimming action that bait-eating predators won't resist. The TPE material allows the bait to float and hover in the water column, maintaining optimal positioning for extended strike windows. Rapala's smart injection technology precisely delivers custom colors with flake, salt and scent where needed, enhancing attraction and triggering response.…

The Rapala CrushCity Mayor 4" Red Craw swimbait with paddle tail design and Smart Injection Technology delivers consistent kicking action and versatile rigging options for anglers targeting big bass across varied conditions and water types. Engineered for all-season dependability, this 4-inch lure features belly and top hook slots that ensure straight rigging and concealed hook points, maintaining natural presentation integrity. The paddle tail soft construction provides instant kicking action even at the slowest retrieve speeds and in cold water conditions, making it effective when bass activity is minimal. Smart Injection Technology combines custom color, flake, salt and scent precisely where …

Like all CrushCity baits, the Cleanup Craw was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw is the ultimate bass snack. Back ribs allow the angler to rig either side of bait to maximize usage and helps hide hook point. Forward-facing legs provide subtle, secondary action with the slightest movement. Claws provide tight-kicking action.

The Berkley PowerBait Nightcrawler Fishing Bait with exclusive walleye scent and flavor-enhanced formula replicates the appearance, texture and scent profile of live nightcrawlers for spinner rig trolling applications targeting walleye and varied gamefish. Impregnated with PowerBait attractant, this bait releases scent progressively as fish strike, encouraging fish to hold longer for more positive hook sets. The scent-infused design disperses attractant with each bite, maintaining presence in the water column during trolling presentations. Whether working spinner rigs through current or presenting natural profiles in structure, the PowerBait Nightcrawler provides realistic nightcrawler characteristics …

Like all CrushCity baits, the Cleanup Craw was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw is the ultimate bass snack. Back ribs allow the angler to rig either side of bait to maximize usage and helps hide hook point. Forward-facing legs provide subtle, secondary action with the slightest movement. Claws provide tight-kicking action.

The Rapala CrushCity Mayor 4" Albino Pearl with paddle tail design and Smart Injection Technology delivers reliable action and adaptable rigging versatility for anglers targeting bass across varied conditions, seasons and water types. Engineered with belly and top hook slots, this swimbait lure ensures straight rigging and concealed hook points for improved presentation integrity. The paddle tail soft design provides subtle kicking action that engages at the slowest retrieve speeds, maintaining consistent performance even in cold water conditions. Smart Injection Technology combines custom color, flake, salt and scent concentrations precisely where needed, optimizing attraction and triggering …

The Rapala CrushCity Mayor 4" Gizzard Shad with Smart Injection Technology and paddle tail design delivers instant kicking action at minimal retrieve speeds, ideal for anglers working swimbaits through varied structure and temperature conditions across diverse fishing applications. Engineered with belly and top hook slots for precise rigging alignment and hook point concealment, this swimbait maintains straight tracking and presentation integrity whether fished on swimbait jig heads, belly-weighted hooks, or as a trailer. Smart Injection Technology combines custom formulations of color, flake, salt and scent precisely where needed, creating targeted attraction zones that trigger strikes from …

The Rapala CrushCity Mayor 4" Chart Pearl with paddle tail design and Smart Injection Technology delivers consistent kicking action and versatile rigging options for anglers targeting big bass across varied water conditions and seasonal patterns. Engineered with integrated belly and top hook slots, this 4-inch swimbait lure ensures straight rigging and concealed hook points for improved hookup ratios and natural presentations. The paddle tail soft construction provides instant kicking action at the slowest retrieve speeds and in the coldest waters, maintaining strike-inducing movement when traditional swimbaits lose effectiveness. Smart Injection Technology combines custom combinations of color,…

The Rapala CrushCity Mayor 4" Sight Flash swimbait with Smart Injection Technology delivers dependable performance and subtle kicking action across varied bass fishing applications, ideal for anglers working all-season presentations from shallow flats to deeper structure. Built with precision-engineered belly and top hook slots, this lure ensures straight rigging alignment and concealed hook point positioning for enhanced presentation control. The paddle tail design generates instant kicking action at minimal retrieve speeds and maintains effectiveness in cold-water conditions. Smart Injection Technology combines custom color, flake, salt and scent formulations positioned precisely within the …

The Berkley Gulp! Alive! Leech in Black with rechargeable attractant delivery system provides natural presentation and enhanced fish attraction properties for anglers seeking the effectiveness of live bait without handling inconvenience. Each lure is pre-soaked in powerful Gulp! Alive! attractant, absorbing up to 20% more scent by weight than standard soft plastics. This ensures consistent scent dispersion throughout the retrieve. The natural leech profile replicates authentic action, scent and taste, designed to attract fish across varied presentations. Engineered to replace live leeches, this durable soft lure maintains effectiveness through multiple fish catches and can be recharged by returning …

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about any freshwater fish and many species of saltwater fish. Lure size is important. The rule of thumb is use smaller lures to catch smaller fish and larger lures to catch larger fish. Keep in mind plain spinners present a smaller profile than dressed spinners, so they will appear smaller to the fish. This makes them perfect for panfish and small stream trout. Fishing with dressed spinners can produce larger fish, but, when stream trout fishing, you …

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to mid-depths. All Mepps Black Furys are excellent low light (early morning, evening or overcast) spinners as well as a perfect choice for sunny days when contrast with the brightness of the water, weeds and structure is needed. Whether you select a plain or dress Black Fury is strictly personal preference. Most panfish and bass fishermen prefer dressed spinners, while most trout and salmon fishermen prefer plain treble hook Black Furys. Either is very effective at catching a wide variety of freshwater …

Our take on the traditional Mini Tube! Designed to pair perfectly with our Mini Pro Tube Head, the Juvy Craw is designed to resemble a juvenile crawfish. When the tube head is pushed into the body the hook shank sits right between the two tentacles allowing the hook to blend in and the bait to sit up right with its flat bottom. When fished, the Juvy Craw will behave similar to a small defenseless crawfish on the fall and when dragged/hopped along the bottom. This bait features floating claws and tentacles.

The Berkley Flicker Shad with pro-designed profile and weight transfer system delivers realistic shad imitation and extended casting distance for anglers working crankbait presentations across varying depths and water conditions. Developed in collaboration with professional anglers, this crankbait features size-specific profiles and dive depths engineered to match natural baitfish dimensions and behavior patterns. The unique Flicker action creates an erratic side-to-side movement that imitates a fleeing baitfish, triggering reaction strikes from gamefish throughout the water column. Internal weight transfer technology enables bullet-like casts for improved accuracy and coverage of productive …

The Berkley Pearl White Floating Flicker Shad Fishing Lure with integrated weight transfer system and individually tank-tested performance delivers precise shad-imitating action for anglers working lifelike crankbait presentations across diverse water conditions. Each lure undergoes individual tank testing to ensure consistent action that accurately replicates a fleeing baitfish, providing reliable performance across varying retrieve speeds and fishing applications. The internal weight transfer system enables bullet-like casting distance, allowing anglers to cover expansive water and reach distant structure with precision. Pro-designed profile, size and medium dive depth authentically mimic …

The Berkley Gulp! Firetiger Minnow with enhanced scent dispersion delivers irresistible attraction for predator species working varied presentations, ideal for anglers targeting gamefish with lifelike soft plastic lures that combine realistic design with extended durability. Engineered with Berkley's Gulp! scent formula, this lure releases continuous scent trails that drive fish wild and trigger aggressive feeding responses across diverse fishing conditions. The Firetiger pattern maintains visual appeal in varied water clarity while the lifelike taste encourages fish to hold longer, increasing hookup success on finesse and reaction techniques. Durable construction outlasts live bait while eliminating …

The Berkley Gulp Smelt Minnow with biodegradable water-based formula delivers scent dispersion and lifelike action for drop shot presentations, trolling and jigging applications, ideal for anglers working techniques that benefit from realistic injured baitfish profiles. The minnow design produces natural darting and quivering action as it moves through the water, mimicking the behavior of distressed forage that triggers predatory strikes. Built with a biodegradable formula, this soft bait lure replaces live bait for trolling and jigging while maintaining the action and attraction qualities anglers require across diverse fishing scenarios. Whether rigged on drop shot setups for finesse presentations …

The Berkley Gulp! 3" Leech in Black with extreme water-based scent formula delivers 400X more scent dispersion than traditional plastics, expanding the strike zone for increased catch rates when working presentations below bobbers, on rigs, or with jig heads. Engineered to replicate the realistic natural appearance, taste and texture of live leeches, this soft bait eliminates the inconvenience of live bait storage and mortality while providing superior durability and consistent performance across varied fishing conditions. The advanced Gulp! formula releases lifelike scent and taste into the water column, creating an expanded attraction zone that draws fish from greater distances. With a dozen …