Baits & Additives Berkley

The Berkley PowerBait Power Floating Trout Worm with exclusive PowerBait scent and flavor formula delivers enhanced bite-holding performance and proven attraction technology for anglers targeting trout, salmon, steelhead and panfish across diverse water conditions. Developed through over 30 years of scientific research, the proprietary PowerBait formula entices wary fish and increases holding time up to 18 times longer than standard baits, providing extended hook-setting opportunities. The unique segmented body design generates increased vibration and swimming action while maximizing surface area for PowerBait flavor distribution. Floating design allows for versatile rigging options and depth …

The Berkley PowerBait 2" Power Grubs Fishing Bait with scent-infused formula and compact body design delivers consistent attraction and extended hold times, ideal for anglers working varied rigging applications and targeting multiple fish species. The 2-inch compact profile maintains optimal action across diverse presentations, providing reliable performance whether deployed on traditional jigs or alternative rigging setups. Scented and flavored with PowerBait technology, this soft bait encourages fish to hold longer, improving hookup opportunities during each presentation. Versatile rigging compatibility allows deployment across multiple configurations, adapting to technique-specific demands …

The Berkley PowerBait Power Floating Trout Worm is an artificial bait with exclusive PowerBait scent and flavor formula that delivers enhanced bite duration and strike conversion for anglers targeting trout, salmon, steelhead and panfish across diverse freshwater applications. Developed through three decades of scientific research, the PowerBait formula incorporates an irresistible scent and flavor that entices wary fish to hold on 18 times longer, providing increased time to detect bites and set hooks effectively. The unique segmented body design generates enhanced vibration and swimming action while creating additional surface area for maximum PowerBait flavor dispersion. The floating design …

The Berkley Gulp! Maggots with 400 times more scent dispersion than ordinary plastic bait expands the strike zone, allowing anglers to catch more fish through enhanced attraction and scent release. Designed to replicate the look, taste and feel of live maggots, this biodegradable soft bait delivers realistic presentation without the handling and storage challenges of natural bait. The formulation stores conveniently in standard tackle boxes, eliminating specialized containers while maintaining readiness for immediate use. Biodegradable construction provides an environmentally responsible alternative to traditional plastic baits, combining lifelike appearance with reduced environmental persistence …

The Berkley PowerBait Nightcrawler Fishing Bait with exclusive walleye scent and flavor-enhanced formula replicates the appearance, texture and scent profile of live nightcrawlers for spinner rig trolling applications targeting walleye and varied gamefish. Impregnated with PowerBait attractant, this bait releases scent progressively as fish strike, encouraging fish to hold longer for more positive hook sets. The scent-infused design disperses attractant with each bite, maintaining presence in the water column during trolling presentations. Whether working spinner rigs through current or presenting natural profiles in structure, the PowerBait Nightcrawler provides realistic nightcrawler characteristics …

The Berkley Gulp! Alive! Leech in Black with rechargeable attractant delivery system provides natural presentation and enhanced fish attraction properties for anglers seeking the effectiveness of live bait without handling inconvenience. Each lure is pre-soaked in powerful Gulp! Alive! attractant, absorbing up to 20% more scent by weight than standard soft plastics. This ensures consistent scent dispersion throughout the retrieve. The natural leech profile replicates authentic action, scent and taste, designed to attract fish across varied presentations. Engineered to replace live leeches, this durable soft lure maintains effectiveness through multiple fish catches and can be recharged by returning …

The Berkley Gulp! 3" Leech in Black with extreme water-based scent formula delivers 400X more scent dispersion than traditional plastics, expanding the strike zone for increased catch rates when working presentations below bobbers, on rigs, or with jig heads. Engineered to replicate the realistic natural appearance, taste and texture of live leeches, this soft bait eliminates the inconvenience of live bait storage and mortality while providing superior durability and consistent performance across varied fishing conditions. The advanced Gulp! formula releases lifelike scent and taste into the water column, creating an expanded attraction zone that draws fish from greater distances. With a dozen …

The Berkley Blue Tiger Floating Flicker Shad Fishing Lure with individually tank-tested action and precision weight transfer system delivers lifelike baitfish presentation and extended casting distance for anglers working varied water columns and structure-rich environments. Each lure undergoes individual tank testing to ensure authentic fleeing baitfish action, providing consistent performance across diverse retrieval speeds and fishing conditions. The precision-engineered weight transfer system enables bullet-like casts for reaching distant structure and covering water efficiently. Pro-designed size, profile and medium dive depth accurately replicate natural shad forage, while Mustad Ultra …

The Berkley Gulp! Minnow is crafted with materials designed to last longer than live minnows creating the perfect replacement for the real thing.

The Berkley Flicker Minnow Pro Slick 9 cm Purple Bengal with pro-designed body profile and tournament-proven dive curve delivers maximum flash and tail action for targeting suspended gamefish in deeper water columns, ideal for trolling anglers working varied depths and presentations across diverse fishing conditions. Built with the same rigorous development standards as the proven Flicker Shad platform, this minnow-style lure combines size, profile and dive depth characteristics that effectively imitate natural baitfish. The optimized body design paired with its aggressive dive curve enables anglers to reach target depths quickly, maximizing time in the strike zone. Premium Mustad Ultra Point …

The Berkley Fire Tiger Floating Flicker Shad Fishing Lure with weight transfer system and tank-tested performance delivers precise baitfish imitation for anglers targeting predatory species across varying water columns. Each lure undergoes individual tank testing to ensure consistent swimming action that replicates the erratic movement of fleeing shad. The weight transfer system enables extended casting distance while maintaining lure balance, allowing anglers to cover expansive flats and reach distant structure with accuracy. Pro-designed profile and dive depth specifications closely match natural shad dimensions, triggering aggressive strikes from bass, walleye and pike. Mustad Ultra Point …

The Berkley Flicker Shad with pro-designed profile and weight transfer system delivers realistic shad imitation and extended casting distance for anglers working crankbait presentations across varying depths and water conditions. Developed in collaboration with professional anglers, this crankbait features size-specific profiles and dive depths engineered to match natural baitfish dimensions and behavior patterns. The unique Flicker action creates an erratic side-to-side movement that imitates a fleeing baitfish, triggering reaction strikes from gamefish throughout the water column. Internal weight transfer technology enables bullet-like casts for improved accuracy and coverage of productive …

The Berkley Gulp! Firetiger Minnow with enhanced scent dispersion delivers irresistible attraction for predator species working varied presentations, ideal for anglers targeting gamefish with lifelike soft plastic lures that combine realistic design with extended durability. Engineered with Berkley's Gulp! scent formula, this lure releases continuous scent trails that drive fish wild and trigger aggressive feeding responses across diverse fishing conditions. The Firetiger pattern maintains visual appeal in varied water clarity while the lifelike taste encourages fish to hold longer, increasing hookup success on finesse and reaction techniques. Durable construction outlasts live bait while eliminating …

The Berkley Flicker Shad with pro-designed construction and weight transfer system delivers precise baitfish-imitating action. Individually tank tested to ensure consistent performance, this lure replicates the size, profile and diving characteristics of natural shad. The internal weight transfer system enables bullet-like casting distance, allowing anglers to cover water efficiently and reach distant targets with accuracy. Equipped with Mustad Ultra Point Hooks, the Flicker Shad maintains reliable hooksets. This proven lure combines realistic presentation with consistent results across diverse fishing conditions.

The Berkley Pearl White Floating Flicker Shad Fishing Lure with integrated weight transfer system and individually tank-tested performance delivers precise shad-imitating action for anglers working lifelike crankbait presentations across diverse water conditions. Each lure undergoes individual tank testing to ensure consistent action that accurately replicates a fleeing baitfish, providing reliable performance across varying retrieve speeds and fishing applications. The internal weight transfer system enables bullet-like casting distance, allowing anglers to cover expansive water and reach distant structure with precision. Pro-designed profile, size and medium dive depth authentically mimic …

The Berkley Gulp Smelt Minnow with biodegradable water-based formula delivers scent dispersion and lifelike action for drop shot presentations, trolling and jigging applications, ideal for anglers working techniques that benefit from realistic injured baitfish profiles. The minnow design produces natural darting and quivering action as it moves through the water, mimicking the behavior of distressed forage that triggers predatory strikes. Built with a biodegradable formula, this soft bait lure replaces live bait for trolling and jigging while maintaining the action and attraction qualities anglers require across diverse fishing scenarios. Whether rigged on drop shot setups for finesse presentations …

The Berkley Gulp! Nightcrawler features 400 times more scent dispersion than ordinary plastic bait, increasing the effective strike zone to help anglers catch more fish. Features 100% organic flavor, this nightcrawler imitation produces enhanced scent output that attracts fish from greater distances. The fish-attracting scent creates a substantial attraction field in the water, maintaining presence throughout your presentations. Effective when rigged on spinner harnesses, the Gulp! Nightcrawler combines natural organic flavor with improved scent dispersion for consistent fishing performance.

The Berkley Flicker Shad with pro-designed construction and individually tank-tested precision delivers authentic fleeing baitfish action for anglers targeting aggressive gamefish across diverse water conditions and casting scenarios. Engineered with size, profile and dive depth that accurately imitate real shad, this hard bait triggers predatory strikes from bass, walleye and other species holding in varying water columns. The integrated weight transfer system enables bullet-like casts, extending reach to distant structure and feeding zones while maintaining optimal swimming action upon retrieval. Equipped with Mustad Ultra Point Hooks, the Flicker Shad ensures secure hooksets and sustained …

The PowerBait MaxScent Flatworm 3.6" in Green Pumpkin with water-based scent dispersion technology releases a super-charged scent field attracting bass and predatory fish beyond conventional soft plastics, ideal for drop shot presentations, Texas rigs, and finesse applications in pressured waters. Made with revolutionary MaxScent material that releases more scent than ordinary plastics, this realistic lure creates an irresistible scent cloud drawing fish from greater distances while maintaining lifelike action across varied retrieves. The slender baitfish profile with ribbed body quivers and wiggles with minimal rod movement, increasing surface area for maximum scent and flavor dispersion. Its …

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers. Simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast it without fear where traditional glide baits previously have not been able to reach. The Berkley Nessie was designed in collaboration with Bass Pro Angler Mike Iaconelli. It also features a patent pending hook retention clip keeps treble hook secured to body and ensures better hook up rates.

The Power Bait Drip Minnow 4" White Shiner with ultra-realistic internal core and drip-shaped tail design delivers enhanced action for finesse presentations, ideal for anglers working drop shots, swim-shots, and jighead applications through diverse structure. Built with Ultra High-Definition colors and precision-engineered body shape that perfectly mimics shiners and baitfish, this soft plastic lure provides the realism required for pressured fish while maintaining versatile rigging options across multiple techniques. The drip-shaped tail generates subtle angler-induced action when twitching or shaking, creating life-like movement that triggers strikes in challenging conditions. Flat back design …

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers. Simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast it without fear where traditional glide baits previously have not been able to reach. The Berkley Nessie was designed in collaboration with Bass Pro Angler Mike Iaconelli. It also features a patent pending hook retention clip keeps treble hook secured to body and ensures better hook up rates.

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally, the smart weighting ability and a hassle-free harness + hook clip ensures you've got the Berkley advantage cast after cast. Have confidence with every cast as the bait runs true without a blowout at slow to medium high speeds. Filled with Berkleys Power Bait scent, fish hold on 18x longer!

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers. Simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast it without fear where traditional glide baits previously have not been able to reach. The Berkley Nessie was designed in collaboration with Bass Pro Angler Mike Iaconelli. It also features a patent pending hook retention clip keeps treble hook secured to body and ensures better hook up rates.