Baits & Additives

The Berkley Gulp! Minnow is crafted with materials designed to last longer than live minnows creating the perfect replacement for the real thing.

The Berkley Gulp! 3" Leech in Black with extreme water-based scent formula delivers 400X more scent dispersion than traditional plastics, expanding the strike zone for increased catch rates when working presentations below bobbers, on rigs, or with jig heads. Engineered to replicate the realistic natural appearance, taste and texture of live leeches, this soft bait eliminates the inconvenience of live bait storage and mortality while providing superior durability and consistent performance across varied fishing conditions. The advanced Gulp! formula releases lifelike scent and taste into the water column, creating an expanded attraction zone that draws fish from greater distances. With a dozen …

The Berkley Flicker Shad with pro-designed profile and weight transfer system delivers realistic shad imitation and extended casting distance for anglers working crankbait presentations across varying depths and water conditions. Developed in collaboration with professional anglers, this crankbait features size-specific profiles and dive depths engineered to match natural baitfish dimensions and behavior patterns. The unique Flicker action creates an erratic side-to-side movement that imitates a fleeing baitfish, triggering reaction strikes from gamefish throughout the water column. Internal weight transfer technology enables bullet-like casts for improved accuracy and coverage of productive …

The Berkley Flicker Shad with pro-designed construction and weight transfer system delivers precise baitfish-imitating action. Individually tank tested to ensure consistent performance, this lure replicates the size, profile and diving characteristics of natural shad. The internal weight transfer system enables bullet-like casting distance, allowing anglers to cover water efficiently and reach distant targets with accuracy. Equipped with Mustad Ultra Point Hooks, the Flicker Shad maintains reliable hooksets. This proven lure combines realistic presentation with consistent results across diverse fishing conditions.

The Berkley Gulp! Firetiger Minnow with enhanced scent dispersion delivers irresistible attraction for predator species working varied presentations, ideal for anglers targeting gamefish with lifelike soft plastic lures that combine realistic design with extended durability. Engineered with Berkley's Gulp! scent formula, this lure releases continuous scent trails that drive fish wild and trigger aggressive feeding responses across diverse fishing conditions. The Firetiger pattern maintains visual appeal in varied water clarity while the lifelike taste encourages fish to hold longer, increasing hookup success on finesse and reaction techniques. Durable construction outlasts live bait while eliminating …

The Berkley Fire Tiger Floating Flicker Shad Fishing Lure with weight transfer system and tank-tested performance delivers precise baitfish imitation for anglers targeting predatory species across varying water columns. Each lure undergoes individual tank testing to ensure consistent swimming action that replicates the erratic movement of fleeing shad. The weight transfer system enables extended casting distance while maintaining lure balance, allowing anglers to cover expansive flats and reach distant structure with accuracy. Pro-designed profile and dive depth specifications closely match natural shad dimensions, triggering aggressive strikes from bass, walleye and pike. Mustad Ultra Point …

The Berkley Blue Tiger Floating Flicker Shad Fishing Lure with individually tank-tested action and precision weight transfer system delivers lifelike baitfish presentation and extended casting distance for anglers working varied water columns and structure-rich environments. Each lure undergoes individual tank testing to ensure authentic fleeing baitfish action, providing consistent performance across diverse retrieval speeds and fishing conditions. The precision-engineered weight transfer system enables bullet-like casts for reaching distant structure and covering water efficiently. Pro-designed size, profile and medium dive depth accurately replicate natural shad forage, while Mustad Ultra …

The PowerBait MaxScent Flatworm 3.6" in Green Pumpkin with water-based scent dispersion technology releases a super-charged scent field attracting bass and predatory fish beyond conventional soft plastics, ideal for drop shot presentations, Texas rigs, and finesse applications in pressured waters. Made with revolutionary MaxScent material that releases more scent than ordinary plastics, this realistic lure creates an irresistible scent cloud drawing fish from greater distances while maintaining lifelike action across varied retrieves. The slender baitfish profile with ribbed body quivers and wiggles with minimal rod movement, increasing surface area for maximum scent and flavor dispersion. Its …

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers. Simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast it without fear where traditional glide baits previously have not been able to reach. The Berkley Nessie was designed in collaboration with Bass Pro Angler Mike Iaconelli. It also features a patent pending hook retention clip keeps treble hook secured to body and ensures better hook up rates.

The Power Bait Drip Minnow 4" White Shiner with ultra-realistic internal core and drip-shaped tail design delivers enhanced action for finesse presentations, ideal for anglers working drop shots, swim-shots, and jighead applications through diverse structure. Built with Ultra High-Definition colors and precision-engineered body shape that perfectly mimics shiners and baitfish, this soft plastic lure provides the realism required for pressured fish while maintaining versatile rigging options across multiple techniques. The drip-shaped tail generates subtle angler-induced action when twitching or shaking, creating life-like movement that triggers strikes in challenging conditions. Flat back design …

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers. Simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast it without fear where traditional glide baits previously have not been able to reach. The Berkley Nessie was designed in collaboration with Bass Pro Angler Mike Iaconelli. It also features a patent pending hook retention clip keeps treble hook secured to body and ensures better hook up rates.

The Rapala RipStop 09 Silver Lure tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish.

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally, the smart weighting ability and a hassle-free harness + hook clip ensures you've got the Berkley advantage cast after cast. Have confidence with every cast as the bait runs true without a blowout at slow to medium high speeds. Filled with Berkleys Power Bait scent, fish hold on 18x longer!

The Rapala Shadow Rap 11 with patent-pending horizontal struggle and vertical fade action delivers enhanced strike-triggering performance for anglers working suspending jerkbaits through neutral and negative fish zones. Engineered to kick almost 180 degrees right then left with minimal forward travel, this slow-sinking jerkbait holds position in the strike zone longer than conventional models, presenting a flickering fade that mimics a distressed minnow. The fixed weight system creates a head-down attitude on the pause, allowing the lure to fade slowly like dying baitfish. After a sharp snap and slack line, the Shadow Rap performs a unique spin-around look-back motion that triggers reluctant …

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers. Simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast it without fear where traditional glide baits previously have not been able to reach. The Berkley Nessie was designed in collaboration with Bass Pro Angler Mike Iaconelli. It also features a patent pending hook retention clip keeps treble hook secured to body and ensures better hook up rates.

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers. Simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast it without fear where traditional glide baits previously have not been able to reach. The Berkley Nessie was designed in collaboration with Bass Pro Angler Mike Iaconelli. It also features a patent pending hook retention clip keeps treble hook secured to body and ensures better hook up rates.

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally, the smart weighting ability and a hassle-free harness + hook clip ensures you've got the Berkley advantage cast after cast. Have confidence with every cast as the bait runs true without a blowout at slow to medium high speeds. Filled with Berkleys Power Bait scent, fish hold on 18x longer!