Rapala Crush City Mooch Minnow 3 Electric Shad CCMMN35ELSD

The Rapala Crush City Mooch Minnow 3" Electric Shad with soft plastic TPE material construction and smart injection technology combines minnow-style fluke bait characteristics and swimbait action, ideal for anglers working jig heads, drop shot rigs, and finesse presentations across varied water columns. Engineered with buoyant TPE material, this soft plastic lure naturally floats and hovers in the strike zone, maintaining a subtle upright swimming action that triggers reaction strikes from bait-eating predators. Rapala's smart injection technology precisely places custom colors, flake, salt and scent where needed for enhanced attraction and lasting durability. Whether shaking structure, dragging bottom contact presentations, or retrieving through open water, the Mooch Minnow maintains consistent action and profile integrity across multiple rigging applications and fishing situations.