Baits & Additives

With the body of the Bitsy Bug, this jig offers a heavier-duty hook along with a beefier weed guard to help you cut through weeds with snagging. The silicone skirt creates realistic motion in the water, while the inverted line tie is designed to keep your line protected from obstacles.

With the body of the Bitsy Bug, this jig offers a heavier-duty hook along with a beefier weed guard to help you cut through weeds with snagging. The silicone skirt creates realistic motion in the water, while the inverted line tie is designed to keep your line protected from obstacles.

The YUM Baits 5" Dinger Chartreuse Green Pumpkin Fishing Lure was designed to be fished in a variety of ways.

The VMC Hybrid Swimbait Jig head with hybrid wider gap and hybrid bend construction delivers maximized hook-setting efficiency and structural reinforcement for anglers targeting big bass with swimbait presentations through heavy cover. Engineered with 1X strong hi-carbon steel and a forged shank, this jig head provides the durability and penetration power required for confident hooksets and fish control in demanding conditions. The 60-degree jig eye optimizes pulling angle for superior hook-setting leverage and fish-pinning performance across varied retrieve speeds and angles. 3D holographic eyes add visual realism to trigger strikes from cautious predators, while the wide diameter spring keeper …

The YUM Baits 4" Dinger Green & Pumpkin Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Custom ElaZtech formulation and salt content to provide ideal sink rate and unique flutter desired by finesse fishermen. Ideal for Ned Rig finesse bass fishing applications using light line and spinning tackle.

The VMC Hybrid Swimbait Jig Head with 1X strong hi-carbon steel forged shank and hybrid wider gap design delivers enhanced hook-setting performance and added strength for presenting swimbaits to trophy bass in heavy cover. Engineered with a hybrid bend and forged shank construction, this jig head maintains structural integrity under maximum load conditions while providing the leverage required to pull aggressive fish from thick vegetation and structure. The 60-degree jig eye creates an optimal pulling angle for secure hook penetration and fish-controlling authority throughout the fight. 3D holographic eyes add lifelike realism to increase strike confidence from pressured fish, while the wide …

The YUM Baits 5" Dinger Green Pumpkin Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The YUM Baits 4" Dinger in Chartreuse Green & Pumpkin is a versatile fishing lure that delivers subtle, life-like action effective on inactive and pressured fish across multiple rigging applications, ideal for anglers working finesse presentations, heavy cover, and varied fishing scenarios. Designed for versatility, this soft plastic bait excels when Texas rigged for structure penetration, wacky style for open-water finesse, or pitched into heavy cover for targeted presentations. The 4-inch profile offers practical size for bass fishing techniques, while the infused scent attractant helps trigger strikes from hesitant fish. The Chartreuse Green & Pumpkin color combination provides natural appearance …

This Z-Man Finesse TRD 2.75" Green Pumpkin Goby has custom ElaZtech formulation and salt content to provide ideal sink rate and unique flutter desired by finesse fishermen. Ideal for Ned Rig finesse bass fishing applications using light line and spinning tackle.

The YUM Baits 4" Dinger Watermelon Red Flake Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The YUM Baits 5" Dinger Watermelon Seed Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Custom ElaZtech formulation and salt content to provide ideal sink rate and unique flutter desired by finesse fishermen. This Z-Man Finesse TRD 2.75" Coppertreuse is ideal for Ned Rig finesse bass fishing applications using light line and spinning tackle.

The YUM Baits 5" Dinger Watermelon Pearl Lam Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The Berkley PowerBait Power Floating Trout Worm is an artificial bait with exclusive PowerBait scent and flavor formula that delivers enhanced bite duration and strike conversion for anglers targeting trout, salmon, steelhead and panfish across diverse freshwater applications. Developed through three decades of scientific research, the PowerBait formula incorporates an irresistible scent and flavor that entices wary fish to hold on 18 times longer, providing increased time to detect bites and set hooks effectively. The unique segmented body design generates enhanced vibration and swimming action while creating additional surface area for maximum PowerBait flavor dispersion. The floating design …

The VMC Swingin' Ned Rig Jig 1/8 oz black with articulated jig head design delivers enhanced natural movement and crawling action for finesse anglers working bottom-contact presentations through structure and open water. This design allows anglers to increase jig weight for improved casting distance and bottom contact while maintaining the vertical stand-up orientation critical for Ned Rig effectiveness. The articulated head enables the bait to flow naturally with current and rod manipulation, creating lifelike movement that triggers strikes from pressured fish. Built with forged construction, wide gap geometry, and offset point with long shank design, this jig head provides secure hook sets …

The Berkley PowerBait Power Floating Trout Worm with exclusive PowerBait scent and flavor formula delivers enhanced bite-holding performance and proven attraction technology for anglers targeting trout, salmon, steelhead and panfish across diverse water conditions. Developed through over 30 years of scientific research, the proprietary PowerBait formula entices wary fish and increases holding time up to 18 times longer than standard baits, providing extended hook-setting opportunities. The unique segmented body design generates increased vibration and swimming action while maximizing surface area for PowerBait flavor distribution. Floating design allows for versatile rigging options and depth …

The Berkley PowerBait 2" Power Grubs Fishing Bait with scent-infused formula and compact body design delivers consistent attraction and extended hold times, ideal for anglers working varied rigging applications and targeting multiple fish species. The 2-inch compact profile maintains optimal action across diverse presentations, providing reliable performance whether deployed on traditional jigs or alternative rigging setups. Scented and flavored with PowerBait technology, this soft bait encourages fish to hold longer, improving hookup opportunities during each presentation. Versatile rigging compatibility allows deployment across multiple configurations, adapting to technique-specific demands …

The Berkley Gulp! Maggots with 400 times more scent dispersion than ordinary plastic bait expands the strike zone, allowing anglers to catch more fish through enhanced attraction and scent release. Designed to replicate the look, taste and feel of live maggots, this biodegradable soft bait delivers realistic presentation without the handling and storage challenges of natural bait. The formulation stores conveniently in standard tackle boxes, eliminating specialized containers while maintaining readiness for immediate use. Biodegradable construction provides an environmentally responsible alternative to traditional plastic baits, combining lifelike appearance with reduced environmental persistence …

The VMC Swingin' Ned Rig Jig 3/16 oz. black jig head with articulated design delivers enhanced natural movement and bottom-contact sensitivity for finesse anglers working Ned rig presentations through structure and deeper zones. Engineered with an articulated connection point, this jig head allows soft plastics to flow naturally while maintaining optimal stand-up positioning, enabling heavier weights for extended casting distance and improved bottom contact without sacrificing bait action. The adjustable fluorocarbon keeper provides secure rigging options for both straight and weedless presentations, adapting to varying cover conditions and bait configurations. Built on a 2/0 forged hook with …

The Rapala Freeloader 4" Sungilll with Smart Injection Technology and integrated rigging slots delivers versatile trailer action and optimized hook placement for anglers working spinnerbaits, vibrating jigs, and scrounger heads across multiple presentations. Engineered with belly and top hook slots, this soft plastic trailer lure ensures straight rigging alignment and concealed hook points, reducing snags while maintaining natural movement through cover. Tail rings generate subtle, fish-attracting action that enhances blade vibration and visual appeal during retrieves. Smart Injection Technology combines precision-placed color, flake, salt and scent where needed for increased strike appeal. …

The Rapala Freeloader 4 with Smart Injection Technology and optimized hook slot design delivers enticing tail-kicking action for enhanced trailer performance, ideal for anglers working spinnerbaits, vibrating jigs, and scrounger presentations. Engineered with belly and top hook slots, this 4 1/4" soft plastic lure ensures straight rigging and concealed hook points for improved hookup ratios and reduced snag potential. Tail rings generate subtle, bait-attracting movement that triggers strikes across varying retrieve speeds and water conditions. Smart Injection Technology combines custom color, flake, salt and scent formulations applied precisely where needed for optimized presentation. Whether …

The Rapala Freeloader 4 Sight Flash with Smart Injection Technology delivers enticing tail-kicking action for trailer applications, ideal for anglers working spinnerbaits, vibrating jigs, and scrounger heads through varied structure and open water. Built with precisely engineered belly and top hook slots, this 4 1/4" soft plastic lure ensures straight rigging and concealed hook points for improved presentation and reduced snags. Smart Injection Technology combines custom combinations of color, flake, salt and scent that are added precisely where needed for optimized attraction and realistic profile. Strategic tail ring design generates subtle, bait-attracting movement that triggers reactive …