Baits & Additives

With the body of the Bitsy Bug, this jig offers a heavier-duty hook along with a beefier weed guard to help you cut through weeds with snagging. The silicone skirt creates realistic motion in the water, while the inverted line tie is designed to keep your line protected from obstacles.

With the body of the Bitsy Bug, this jig offers a heavier-duty hook along with a beefier weed guard to help you cut through weeds with snagging. The silicone skirt creates realistic motion in the water, while the inverted line tie is designed to keep your line protected from obstacles.

The YUM Baits 5" Dinger Green Pumpkin Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Custom ElaZtech formulation and salt content to provide ideal sink rate and unique flutter desired by finesse fishermen. This Z-Man Finesse TRD 2.75" Coppertreuse is ideal for Ned Rig finesse bass fishing applications using light line and spinning tackle.

The YUM Baits 4" Dinger in Chartreuse Green & Pumpkin is a versatile fishing lure that delivers subtle, life-like action effective on inactive and pressured fish across multiple rigging applications, ideal for anglers working finesse presentations, heavy cover, and varied fishing scenarios. Designed for versatility, this soft plastic bait excels when Texas rigged for structure penetration, wacky style for open-water finesse, or pitched into heavy cover for targeted presentations. The 4-inch profile offers practical size for bass fishing techniques, while the infused scent attractant helps trigger strikes from hesitant fish. The Chartreuse Green & Pumpkin color combination provides natural appearance …

The YUM Baits 4" Dinger Green & Pumpkin Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Custom ElaZtech formulation and salt content to provide ideal sink rate and unique flutter desired by finesse fishermen. Ideal for Ned Rig finesse bass fishing applications using light line and spinning tackle.

The VMC Hybrid Swimbait Jig head with hybrid wider gap and hybrid bend construction delivers maximized hook-setting efficiency and structural reinforcement for anglers targeting big bass with swimbait presentations through heavy cover. Engineered with 1X strong hi-carbon steel and a forged shank, this jig head provides the durability and penetration power required for confident hooksets and fish control in demanding conditions. The 60-degree jig eye optimizes pulling angle for superior hook-setting leverage and fish-pinning performance across varied retrieve speeds and angles. 3D holographic eyes add visual realism to trigger strikes from cautious predators, while the wide diameter spring keeper …

The YUM Baits 5" Dinger Watermelon Pearl Lam Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The YUM Baits 5" Dinger Chartreuse Green Pumpkin Fishing Lure was designed to be fished in a variety of ways.

The VMC Hybrid Swimbait Jig Head with 1X strong hi-carbon steel forged shank and hybrid wider gap design delivers enhanced hook-setting performance and added strength for presenting swimbaits to trophy bass in heavy cover. Engineered with a hybrid bend and forged shank construction, this jig head maintains structural integrity under maximum load conditions while providing the leverage required to pull aggressive fish from thick vegetation and structure. The 60-degree jig eye creates an optimal pulling angle for secure hook penetration and fish-controlling authority throughout the fight. 3D holographic eyes add lifelike realism to increase strike confidence from pressured fish, while the wide …

The YUM Baits 5" Dinger Watermelon Seed Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The YUM Baits 4" Dinger Watermelon Red Flake Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

This Z-Man Finesse TRD 2.75" Green Pumpkin Goby has custom ElaZtech formulation and salt content to provide ideal sink rate and unique flutter desired by finesse fishermen. Ideal for Ned Rig finesse bass fishing applications using light line and spinning tackle.

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The Berkley Gulp! Maggots with 400 times more scent dispersion than ordinary plastic bait expands the strike zone, allowing anglers to catch more fish through enhanced attraction and scent release. Designed to replicate the look, taste and feel of live maggots, this biodegradable soft bait delivers realistic presentation without the handling and storage challenges of natural bait. The formulation stores conveniently in standard tackle boxes, eliminating specialized containers while maintaining readiness for immediate use. Biodegradable construction provides an environmentally responsible alternative to traditional plastic baits, combining lifelike appearance with reduced environmental persistence …

The Berkley PowerBait Power Floating Trout Worm with exclusive PowerBait scent and flavor formula delivers enhanced bite-holding performance and proven attraction technology for anglers targeting trout, salmon, steelhead and panfish across diverse water conditions. Developed through over 30 years of scientific research, the proprietary PowerBait formula entices wary fish and increases holding time up to 18 times longer than standard baits, providing extended hook-setting opportunities. The unique segmented body design generates increased vibration and swimming action while maximizing surface area for PowerBait flavor distribution. Floating design allows for versatile rigging options and depth …

The VMC Swingin' Ned Rig Jig 1/8 oz black with articulated jig head design delivers enhanced natural movement and crawling action for finesse anglers working bottom-contact presentations through structure and open water. This design allows anglers to increase jig weight for improved casting distance and bottom contact while maintaining the vertical stand-up orientation critical for Ned Rig effectiveness. The articulated head enables the bait to flow naturally with current and rod manipulation, creating lifelike movement that triggers strikes from pressured fish. Built with forged construction, wide gap geometry, and offset point with long shank design, this jig head provides secure hook sets …

The Berkley PowerBait 2" Power Grubs Fishing Bait with scent-infused formula and compact body design delivers consistent attraction and extended hold times, ideal for anglers working varied rigging applications and targeting multiple fish species. The 2-inch compact profile maintains optimal action across diverse presentations, providing reliable performance whether deployed on traditional jigs or alternative rigging setups. Scented and flavored with PowerBait technology, this soft bait encourages fish to hold longer, improving hookup opportunities during each presentation. Versatile rigging compatibility allows deployment across multiple configurations, adapting to technique-specific demands …

The Berkley PowerBait Power Floating Trout Worm is an artificial bait with exclusive PowerBait scent and flavor formula that delivers enhanced bite duration and strike conversion for anglers targeting trout, salmon, steelhead and panfish across diverse freshwater applications. Developed through three decades of scientific research, the PowerBait formula incorporates an irresistible scent and flavor that entices wary fish to hold on 18 times longer, providing increased time to detect bites and set hooks effectively. The unique segmented body design generates enhanced vibration and swimming action while creating additional surface area for maximum PowerBait flavor dispersion. The floating design …

The VMC Swingin' Ned Rig Jig 3/16 oz. black jig head with articulated design delivers enhanced natural movement and bottom-contact sensitivity for finesse anglers working Ned rig presentations through structure and deeper zones. Engineered with an articulated connection point, this jig head allows soft plastics to flow naturally while maintaining optimal stand-up positioning, enabling heavier weights for extended casting distance and improved bottom contact without sacrificing bait action. The adjustable fluorocarbon keeper provides secure rigging options for both straight and weedless presentations, adapting to varying cover conditions and bait configurations. Built on a 2/0 forged hook with …

The Rapala CrushCity Mayor 3" Red Craw swimbait lure delivers dependable performance and versatile rigging options for anglers targeting big bass across diverse conditions and water types throughout the season. Engineered with a paddle tail design that produces instant kicking action at the slowest retrieve speeds and in the coldest water temperatures, this swimbait maintains consistent movement when other lures fail to trigger strikes. Integrated belly and top hook slots ensure straight rigging and concealed hook points, optimizing hookup ratios and reducing snags in heavy cover. Smart Injection Technology combines custom color, flake, salt and scent formulations precisely where needed for …

The Rapala CrushCity Mayor 3" Chartreuse Pearl Swimbait with Smart Injection Technology and paddle tail design delivers dependable performance for multi-technique bass anglers working diverse water conditions and seasonal patterns. Engineered with integrated belly and top hook slots, this swimbait lure ensures straight rigging alignment and concealed hook positioning for increased hookup ratios. The paddle tail configuration generates instant kicking action at minimal retrieve speeds, maintaining performance consistency in cold water conditions where other soft plastic lures lose effectiveness. Smart Injection Technology combines custom color, flake, salt and scent formulations precisely positioned …

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Paddle tail soft tail provides instant kicking action at the slowest retrieve speeds and in the coldest of waters.