Lures & Spinners

The YUM Baits 5" Dinger Red Shad Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle more→life-like action that even highly pressured fish can't resist.

The Berkley PowerBait 2" Power Grubs Fishing Bait with scented and flavored formulation attracts diverse fish species for anglers working varied rigging applications and multi-technique presentations. more→Designed with a compact 2-inch body profile, this versatile soft plastic can be rigged for different fishing scenarios while maintaining the functionality needed for technique-specific applications. The scented and flavored formula combined with positive hook sets make fish cling on for longer periods during strikes. Rigging versatility allows anglers to adapt these grubs to various applications, from standard jighead presentations to specialized configurations. Whether working different rigging …

The Rapala CrushCity Mayor 25 Electric Shad with Smart Injection Technology delivers dependable performance and versatile rigging options for anglers targeting big bass across varied water conditions more→and seasonal patterns. Built with a subtle kicking action that triggers strikes without overwhelming pressured fish, this swimbait lure maintains effectiveness through changing conditions and diverse fishing applications. Smart Injection Technology combines custom color, flake, salt and scent precisely where needed, creating optimal visual appeal and chemical attraction that extends strike windows. The Mayor rigs perfectly on swimbait jig heads, belly-weighted hooks, or as a trailer, providing adaptability …

The Rapala CrushCity Mayor 25 Gizzard Shad with Smart Injection Technology delivers versatile performance for year-round bass applications, ideal for anglers working swimbait jig heads, belly-weighted more→hooks, and trailer presentations across diverse water conditions. Designed as a dependable, adaptable swimbait lure, The Mayor combines subtle kicking action with multi-rigging capability, allowing technique-specific adjustments for varying structure and forage patterns. Smart Injection Technology integrates custom combinations of color, flake, salt and scent precisely where needed, creating optimized visual and chemical profiles that trigger strikes from pressured fish. Whether rigged on a jig …

The Rapala CrushCity Mayor 25 Sight Flash with Smart Injection Technology delivers dependable performance and subtle kicking action for multi-technique anglers targeting big bass across diverse water more→conditions and seasonal patterns. Engineered as a versatile swimbait platform, The Mayor rigs seamlessly on swimbait jig heads, belly-weighted hooks, or as a trailer, providing adaptability for varying presentations and retrieve styles. Smart Injection Technology combines custom color, flake, salt and scent formulations, strategically positioned to enhance visual attraction and triggering response. The Mayor's subtle kicking tail generates realistic swimming motion that mimics natural baitfish movement,…

The Rapala Freeloader 41/4" Chart Pearl with Smart Injection TechnologyTM delivers enticing tail-kicking action for trailer applications on spinnerbaits, vibrating jigs, and scrounger heads, ideal for more→anglers maximizing profile and movement in multi-technique presentations. Engineered with strategically placed belly and top hook slots, this soft plastic lure ensures straight rigging and concealed hook points for improved hookup ratios and reduced hang-ups. Tail rings generate subtle, strike-inducing movement that complements primary bait action without overpowering presentation dynamics. Smart Injection TechnologyTM precisely integrates custom combinations of color, flake, salt and scent exactly …

The Rapala CrushCity Mayor 25 Char Pearl swimbait lure with Smart Injection Technology delivers dependable performance and versatile rigging options for anglers targeting bass across diverse water con more→ditions and seasonal patterns. Engineered as an all-season soft plastic platform, The Mayor combines subtle kicking action with strategic material placement for applications ranging from swimbait jig head presentations to belly-weighted hook configurations and trailer setups. Smart Injection Technology integrates custom combinations of color, flake, salt and scent precisely where needed, optimizing attraction and triggering strikes in varied fishing scenarios. Whether working shoreline structure,…

The Rapala Freeloader 4 1/4" soft plastic trailer with Smart Injection Technology and tail-kicking action delivers enhanced visual attraction and rigging versatility for anglers working spinnerbaits, more→vibrating jigs, and scrounger presentations across varied retrieval speeds. Engineered with strategically positioned belly and top hook slots, this trailer ensures straight rigging alignment and concealed hook point placement for improved hookup ratios and reduced snag potential. Tail rings generate subtle, bait-attracting movement that complements primary lure action without overpowering presentation dynamics. Smart Injection Technology integrates precise combinations of color, flake, salt and …

The Berkley PowerBait Pit Boss 4" in Skeet's Hot Craw with exclusive PowerBait formula delivers proven fish-holding performance that extends bite duration up to 18 times longer than standard soft plas more→tics, ideal for anglers working flip presentations, bottom-contact applications, and structure-oriented fishing scenarios. Built on the ever-popular Skeet Reese design evolution, this versatile lure combines crawfish and baitfish mimicry with a unique swimming action that triggers aggressive strikes across diverse conditions. The 25-year refined PowerBait scent and flavor formula increases confidence and hook-setting opportunities by prolonging fish contact time during the strike. Whether flipping …

The most unique offering in the CrushCity lineup, the Bronco Bug offers a body with actions that most bass haven't seen before. Double-sided ribs allow the angler to rig either side of bait to maximiz more→e usage. Hinged arms create unique dual actions. Forward-facing legs provide subtle, secondary action with the slightest movement.

The Berkley Gulp! Alive! Minnow in Black Shad delivers realistic presentation with fish-attracting scent and taste, designed for soft plastic applications where natural appearance and sustained effect more→iveness matter. By weight, this minnow absorbs up to 20% more fish attractant than standard formulations, creating scent diffusion that draws strikes from gamefish. The soft bait generates shuddering tail action during retrieves, replicating natural baitfish movement. Natural taste maintains fish interest once they commit to the presentation. Gulp! Alive! baits last longer than live bait, providing extended performance through multiple fishing sessions. The Black Shad profile offers a proven baitfish …

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish lov more→e PowerBait so much - it entices the most wary fish and gets them to hold on 18 times longer, which gives you the time and confidence to Feel More Bites, Set More Hooks, and Catch More Fish! Combines salmon egg and trout worm into one incredible bait Unique shape replicates "Power Mouse" rig for trout Different head and tail colors for maximum contrast in the water column Replicates trout-attracting features of small worms and other forage Lively action gives a lifelike presentation…

The Yo-Zuri 3DS Minnow 2-3/4" Suspending Jerkbait with Internal 3D Prism Finish delivers tournament-level performance and erratic darting action for anglers working twitch-pause presentations and stra more→ight retrieves across diverse conditions. Engineered with flat-sided construction and molded-in pectoral fins, this hardbait produces a tight wiggle on steady retrieves while transitioning to unpredictable deflection patterns when worked with aggressive rod twitches. The Internal 3D Prism Finish provides lifelike visual attraction without surface degradation, maintaining consistent flash and reflection across extended use. At 2-3/4 inches, this "Bite-Starter" profile imitates smaller injured baitfish,…

The Yo-Zuri 3DS 2-3/4" Suspending Minnow with Internal 3D Prism Finish delivers tournament-grade performance through tight wiggle action on straight retrieves and erratic darting strikes when worked w more→ith twitch-pause cadences, ideal for anglers targeting multiple species with bite-starter presentations. Engineered with a flat-sided profile and molded-in pectoral fins, this suspending jerkbait lure produces lifelike motion that triggers instinctive reaction strikes across both freshwater and saltwater environments. The Internal 3D Prism Finish maintains visual integrity throughout extended use, while the compact 70mm profile imitates smaller injured baitfish effectively. Two black nickel treble …

The Yo-Zuri 3DS Minnow 70mm Suspending Jerkbait with Internal 3D Prism Finish delivers tournament-level performance and erratic darting action for anglers targeting multiple species with finesse jerkb more→ait presentations and reaction-strike techniques. This flat-sided hardbait produces a tight wiggle during straight retrieves and transitions to an unpredictable erratic action when worked with twitch-pause cadences, triggering instinctive strikes from pressured fish. The molded-in pectoral fins and Internal 3D Prism Finish create a lifelike baitfish profile that maintains visual appeal without chipping or wear degradation. At 2-3/4 inches, this bite-starter size imitates smaller injured baitfish,…

The Yo-Zuri 3DS Minnow 2-3/4" Suspending Jerkbait with Internal 3D Prism Finish delivers tournament-proven performance through tight wiggle action on straight retrieves and erratic darting motion duri more→ng twitch-pause sequences, ideal for anglers targeting multi-species reaction strikes with finesse-sized presentations. This flat-sided lure incorporates molded-in pectoral fins and Internal 3D Prism Finish that maintains lifelike appearance without chipping or wear, producing visual attraction that triggers aggressive responses across freshwater and saltwater applications. The suspending design allows extended pause intervals in the strike zone, while the compact 70mm profile imitates smaller injured …

The Yo-Zuri 70mm 3DS Minnow with Internal 3D Prism Finish delivers tournament-level performance and erratic darting action for anglers working twitch-pause-retrieve presentations across freshwater and more→saltwater applications. This flat-sided suspending jerkbait produces a tight wiggle on straight retrieves while exhibiting unpredictable strike-triggering movement when worked with pauses and twitches. Molded-in pectoral fins and the Internal 3D Prism Finish create lifelike visual realism that produces incredible reaction strikes from multiple species. At 2-3/4 inches, this "bite-starter" profile imitates smaller injured baitfish, making it effective when fish show reluctance toward larger presentations.…

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an unde more→rstatement – the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat. The only wrong way to fish a Senko is to not fish with the original Senko. 10 per pack

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features Each bait has a natural present more→ation in action, scent, and taste Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features Each bait has a natural present more→ation in action, scent, and taste Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features Each bait has a natural present more→ation in action, scent, and taste Expand your strike zone with Gulp! scent dispersion

The Dip-N-Glo Shrimp Lure Dye 2oz is a soft plastic lure dye.

Specially designed for dipping soft plastics to produce immediate colour changes.

They are scented to enha more→nce fish to strike with an added variety of lure-attracting colours.

Acclaimed by B.A.S.S. Times and many pro-anglers, Dip-N-Glo Dyes are a mainstay for every serious angler's tackle box.

Available in a variety of scents and colours, the Dip-N-Glo shrimp lure dye will provide that extra advantage when trying to catch your next big fish.

- Designed for dipping soft plastic lures to instantly dye and produce permanent color changes
- Has scented varieties
- NOTE: Not for use on stretchy plastics.…

Who doesn’t love surprises? Your little angler can now join the L.O.L. Squad, and enjoy 7 exciting surprises inside your tackle box. The L.O.L. Surprise Tackle Box is the perfect youth tackle box for more→hitting the lake, pond, or stream. This handy tackle box features a removeable tray for easy access, a locking latch to keep your lures secure, and several surprises inside!

The Mystery Tackle Box Bass Regular Kit is a fun and easy way to discover new fishing lures and improve your chances of catching all species of bass. Each box is carefully curated by fishing experts a more→nd includes a variety of high-quality baits, jigs, and tackle specifically designed for bass fishing. Every kit delivers a mix of proven classics and exciting new products from top fishing brands, plus exclusive fishing tips and how-to content to help anglers learn how to use each bait. Perfect for both beginners and experienced anglers, this box provides incredible value while introducing you to gear you might not have tried before. Whether you’re stocking up for your next fishing trip or searching fo…