Reels Guideline

Guideline NOVA represents the beginning of a new era for our fly reels. Through a comprehensive design study, innovative industrial design and recycled raw materials with a minimal footprint, we have created our most environmentally conscious fly reels ever. The NOVA reel represents the dawn of a new era for our fly reels. Through a continuation of our “Clean all the way” movement - which is our vision to significantly reduce our environmental impact as a business – the past 12 months has resulted in the most detailed and focused design study we’ve ever undertaken. Redefining how fly reels are designed, created and manufactured by blending innovative industrial design with low-impact, recycle…

Guideline NOVA represents the beginning of a new era for our fly reels. Through a comprehensive design study, innovative industrial design and recycled raw materials with a minimal footprint, we have created our most environmentally conscious fly reels ever. The NOVA reel represents the dawn of a new era for our fly reels. Through a continuation of our “Clean all the way” movement - which is our vision to significantly reduce our environmental impact as a business – the past 12 months has resulted in the most detailed and focused design study we’ve ever undertaken. Redefining how fly reels are designed, created and manufactured by blending innovative industrial design with low-impact, recycle…

The AEON Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability, and performance, delivering both style and function on the water. The striking front face of the Aeon features a Fibonacci array of micro-diameter circular porting, a fluted bezel, and organic curves, delivering an overall more elegant form. The rear frame showcases refined details with a contrast between matte and gloss textures, as well as dual-anodised colour work on the drag indicator. These elements merge symbiotically, creating an aesthetic that we believe embodies a new, luxurious, elegant and timeless Scandinavian design language. Our …