Reels Guideline
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 | Guideline NOVA represents the beginning of a new era for our fly reels. Through a comprehensive design study, innovative industrial design and recycled raw materials with a minimal footprint, we have created our most environmentally conscious fly reels ever. The NOVA reel represents the dawn of a new era for our fly reels. Through a continuation of our “Clean all the way” movement - which is our vision to significantly reduce our environmental impact as a business – the past 12 months has resulted in the most detailed and focused design study we’ve ever undertaken. Redefining how fly reels are designed, created and manufactured by blending innovative industrial design with low-impact, recycle… |  |
| Guideline NOVA represents the beginning of a new era for our fly reels. Through a comprehensive design study, innovative industrial design and recycled raw materials with a minimal footprint, we have created our most environmentally conscious fly reels ever. The NOVA reel represents the dawn of a new era for our fly reels. Through a continuation of our “Clean all the way” movement - which is our vision to significantly reduce our environmental impact as a business – the past 12 months has resulted in the most detailed and focused design study we’ve ever undertaken. Redefining how fly reels are designed, created and manufactured by blending innovative industrial design with low-impact, recycle… | |
 | The NOVA reel represents the dawn of a new era for our fly reels. Through a continuation of our “Clean all the way” movement - which is our vision to significantly reduce our environmental impact as a business – the past 12 months has resulted in the most detailed and focused design study we’ve ever undertaken. Redefining how fly reels are designed, created and manufactured by blending innovative industrial design with low-impact, recycled raw materials means the NOVA fly reel is the most environmentally conscious reel we’ve ever built! Empowering our vision to significantly reduce our environmental impact as anglers. Polymer Cassette spools made from recycled PCR [Post Consumer Resins] an… | |
 | We’ll be honest — parting with our trusted HALO fly reels wasn’t easy. Over the years, they’ve delivered countless memorable moments by rivers, lakes, and oceans. From trout and grayling to salmon, sea trout, bonefish, and even GTs, HALO reels have proven themselves across the globe. That’s why we developed the Halo EVO — a refined evolution of the original HALO concept. These three models retain the classic Stealth Black finish and the sealed drag system anglers have come to trust. They remain at a highly attractive price point, offering exceptional value and performance. Proven over years of real-world fishing — from Scandinavian rivers to tropical flats — they deliver dependable performance wher… | |
| We’ll be honest — parting with our trusted HALO fly reels wasn’t easy. Over the years, they’ve delivered countless memorable moments by rivers, lakes, and oceans. From trout and grayling to salmon, sea trout, bonefish, and even GTs, HALO reels have proven themselves across the globe. That’s why we developed the Halo EVO — a refined evolution of the original HALO concept. These three models retain the classic Stealth Black finish and the sealed drag system anglers have come to trust. They remain at a highly attractive price point, offering exceptional value and performance. Proven over years of real-world fishing — from Scandinavian rivers to tropical flats — they deliver dependable performance wher… | |
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 | The Guideline AURA series represents a bold refinement of fly reel design engineering - a Guideline design exploration into optimised perfection. Rather than overbuilding or over- sizing, AURA delivers exactly what is required. No excess, no compromise - for precision and purpose - creating a symbiotic harmony between form and function. Every choice, from weight distribution to finish, serves a clear purpose: to enhance the angler’s experience. By uniting precision engineering with purposeful restraint, we have created a reel family that elevates performance into beauty — light, strong, and uncompromising, yet elegant in its simplicity. AURA fly reels covers a wealth of situations; from agil… | |
| The Guideline AURA series represents a bold refinement of fly reel design engineering - a Guideline design exploration into optimised perfection. Rather than overbuilding or over- sizing, AURA delivers exactly what is required. No excess, no compromise - for precision and purpose - creating a symbiotic harmony between form and function. Every choice, from weight distribution to finish, serves a clear purpose: to enhance the angler’s experience. By uniting precision engineering with purposeful restraint, we have created a reel family that elevates performance into beauty — light, strong, and uncompromising, yet elegant in its simplicity. AURA fly reels covers a wealth of situations; from agil… | |
| The Guideline AURA series represents a bold refinement of fly reel design engineering - a Guideline design exploration into optimised perfection. Rather than overbuilding or over- sizing, AURA delivers exactly what is required. No excess, no compromise - for precision and purpose - creating a symbiotic harmony between form and function. Every choice, from weight distribution to finish, serves a clear purpose: to enhance the angler’s experience. By uniting precision engineering with purposeful restraint, we have created a reel family that elevates performance into beauty — light, strong, and uncompromising, yet elegant in its simplicity. AURA fly reels covers a wealth of situations; from agil… | |
| The Guideline AURA series represents a bold refinement of fly reel design engineering - a Guideline design exploration into optimised perfection. Rather than overbuilding or over- sizing, AURA delivers exactly what is required. No excess, no compromise - for precision and purpose - creating a symbiotic harmony between form and function. Every choice, from weight distribution to finish, serves a clear purpose: to enhance the angler’s experience. By uniting precision engineering with purposeful restraint, we have created a reel family that elevates performance into beauty — light, strong, and uncompromising, yet elegant in its simplicity. AURA fly reels covers a wealth of situations; from agil… | |
 | The Guideline AURA series represents a bold refinement of fly reel design engineering - a Guideline design exploration into optimised perfection. Rather than overbuilding or over- sizing, AURA delivers exactly what is required. No excess, no compromise - for precision and purpose - creating a symbiotic harmony between form and function. Every choice, from weight distribution to finish, serves a clear purpose: to enhance the angler’s experience. By uniting precision engineering with purposeful restraint, we have created a reel family that elevates performance into beauty — light, strong, and uncompromising, yet elegant in its simplicity. AURA fly reels covers a wealth of situations; from agil… | |
| The Guideline AURA series represents a bold refinement of fly reel design engineering - a Guideline design exploration into optimised perfection. Rather than overbuilding or over- sizing, AURA delivers exactly what is required. No excess, no compromise - for precision and purpose - creating a symbiotic harmony between form and function. Every choice, from weight distribution to finish, serves a clear purpose: to enhance the angler’s experience. By uniting precision engineering with purposeful restraint, we have created a reel family that elevates performance into beauty — light, strong, and uncompromising, yet elegant in its simplicity. AURA fly reels covers a wealth of situations; from agil… | |
| The Guideline AURA series represents a bold refinement of fly reel design engineering - a Guideline design exploration into optimised perfection. Rather than overbuilding or over- sizing, AURA delivers exactly what is required. No excess, no compromise - for precision and purpose - creating a symbiotic harmony between form and function. Every choice, from weight distribution to finish, serves a clear purpose: to enhance the angler’s experience. By uniting precision engineering with purposeful restraint, we have created a reel family that elevates performance into beauty — light, strong, and uncompromising, yet elegant in its simplicity. AURA fly reels covers a wealth of situations; from agil… | |
| The Guideline AURA series represents a bold refinement of fly reel design engineering - a Guideline design exploration into optimised perfection. Rather than overbuilding or over- sizing, AURA delivers exactly what is required. No excess, no compromise - for precision and purpose - creating a symbiotic harmony between form and function. Every choice, from weight distribution to finish, serves a clear purpose: to enhance the angler’s experience. By uniting precision engineering with purposeful restraint, we have created a reel family that elevates performance into beauty — light, strong, and uncompromising, yet elegant in its simplicity. AURA fly reels covers a wealth of situations; from agil… | |
 | The AEON Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability, and performance, delivering both style and function on the water. The striking front face of the Aeon features a Fibonacci array of micro-diameter circular porting, a fluted bezel, and organic curves, delivering an overall more elegant form. The rear frame showcases refined details with a contrast between matte and gloss textures, as well as dual-anodised colour work on the drag indicator. These elements merge symbiotically, creating an aesthetic that we believe embodies a new, luxurious, elegant and timeless Scandinavian design language. Our … | |
| The AEON Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability, and performance, delivering both style and function on the water. The striking front face of the Aeon features a Fibonacci array of micro-diameter circular porting, a fluted bezel, and organic curves, delivering an overall more elegant form. The rear frame showcases refined details with a contrast between matte and gloss textures, as well as dual-anodised colour work on the drag indicator. These elements merge symbiotically, creating an aesthetic that we believe embodies a new, luxurious, elegant and timeless Scandinavian design language. Our … | |
| The AEON Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability, and performance, delivering both style and function on the water. The striking front face of the Aeon features a Fibonacci array of micro-diameter circular porting, a fluted bezel, and organic curves, delivering an overall more elegant form. The rear frame showcases refined details with a contrast between matte and gloss textures, as well as dual-anodised colour work on the drag indicator. These elements merge symbiotically, creating an aesthetic that we believe embodies a new, luxurious, elegant and timeless Scandinavian design language. Our … | |
 | The AEON Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability, and performance, delivering both style and function on the water. The striking front face of the Aeon features a Fibonacci array of micro-diameter circular porting, a fluted bezel, and organic curves, delivering an overall more elegant form. The rear frame showcases refined details with a contrast between matte and gloss textures, as well as dual-anodised colour work on the drag indicator. These elements merge symbiotically, creating an aesthetic that we believe embodies a new, luxurious, elegant and timeless Scandinavian design language. Our … | |
| The AEON Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability, and performance, delivering both style and function on the water. The striking front face of the Aeon features a Fibonacci array of micro-diameter circular porting, a fluted bezel, and organic curves, delivering an overall more elegant form. The rear frame showcases refined details with a contrast between matte and gloss textures, as well as dual-anodised colour work on the drag indicator. These elements merge symbiotically, creating an aesthetic that we believe embodies a new, luxurious, elegant and timeless Scandinavian design language. Our … | |
| The AEON Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability, and performance, delivering both style and function on the water. The striking front face of the Aeon features a Fibonacci array of micro-diameter circular porting, a fluted bezel, and organic curves, delivering an overall more elegant form. The rear frame showcases refined details with a contrast between matte and gloss textures, as well as dual-anodised colour work on the drag indicator. These elements merge symbiotically, creating an aesthetic that we believe embodies a new, luxurious, elegant and timeless Scandinavian design language. Our … | |