Baits & Additives

The Berkley Gulp!® Swimming Mullet Soft Bait offers a natural and realistic swimming appearance making it irresistible to saltwater species. Each 4 inch soft bait is infused with scent to maximize the release into the water. Disperse more scent by fishing the bait slowly ensuring the most realistic and fluid motion to cause an irresistible strike from predators. FEATURES: Swimming Mullet Soft Bait Designed for saltwater species Natural presentation Enhanced with Gulp!® scent and flavor Enlarged tail for better swimming action Pack Qty: 3" and 4": 10 or 11 Pack Qty: 5" and 6": 3 or 4 Model: GSSM

The Berkley Gulp!® Shrimp Soft Bait strikes the perfect combination of authentic action and realistic appearance, feel and taste. Each shrimp soft bait is infused with a potent scent and specially weighted to fall and swim through water without tumbling or rolling. The lifelike appearance and scent is a must have addition to your tackle box. FEATURES: Shrimp style soft bait Designed for life-like swimming action Perfect for cast and retrieve and bottom fish techniques Weighted to reduce tumbling and rolling Length: 3” Pack Qty: 6 Model: GSSHR3-SSGl

The Berkley Gulp!® Shrimp Soft Bait strikes the perfect combination of authentic action and realistic appearance, feel and taste. Each shrimp soft bait is infused with a potent scent and specially weighted to fall and swim through water without tumbling or rolling. The lifelike appearance and scent is a must have addition to your tackle box. FEATURES: Shrimp style soft bait Designed for life-like swimming action Perfect for cast and retrieve and bottom fish techniques Weighted to reduce tumbling and rolling Length: 3” Pack Qty: 6 Model: GSSHR3-SSGl

The Berkley Gulp!® Shrimp Soft Bait strikes the perfect combination of authentic action and realistic appearance, feel and taste. Each shrimp soft bait is infused with a potent scent and specially weighted to fall and swim through water without tumbling or rolling. The lifelike appearance and scent is a must have addition to your tackle box. FEATURES: Shrimp style soft bait Designed for life-like swimming action Perfect for cast and retrieve and bottom fish techniques Weighted to reduce tumbling and rolling Length: 3” Pack Qty: 6 Model: GSSHR3-SSGl

The Berkley Gulp!® Swimming Mullet Soft Bait offers a natural and realistic swimming appearance making it irresistible to saltwater species. Each 4 inch soft bait is infused with scent to maximize the release into the water. Disperse more scent by fishing the bait slowly ensuring the most realistic and fluid motion to cause an irresistible strike from predators. FEATURES: Swimming Mullet Soft Bait Designed for saltwater species Natural presentation Enhanced with Gulp!® scent and flavor Enlarged tail for better swimming action Pack Qty: 3" and 4": 10 or 11 Pack Qty: 5" and 6": 3 or 4 Model: GSSM

Get ready to catch some serious fish! The LakeForest® 94-Piece Fishing Lure Kit has got you covered with a range of realistic lures that work wonders in both saltwater and freshwater.

With 94 pieces in the kit, you'll have plenty of options to choose from and can easily find the perfect bait for any fishing situation. The lures are designed to mimic the movement and appearance of real bait, so you'll have fish nibbling at your hook in no time!

This comprehensive fishing lure kit comes with a convenient storage box, so you can keep your lures organized and easily accessible on all your fishing adventures.

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…