Facial serums
prices on 18 modelsSerum
— a light concentrated product applied after cleansing the skin to enhance care and address specific concerns: hydration, soothing, evening skin tone, tackling breakouts, or first signs of wrinkles. Unlike regular cream, serum contains a higher concentration of active ingredients (hyaluronic acid, niacinamide, vitamin C, and others), so a couple of drops are taken and spread over clean facial skin, neck, or décolleté, and cream is applied on top if necessary. This format complements regular cleansing with gel or foam, helps to see results faster, and allows for targeted care based on skin type—such as a soothing serum for sensitive skin, mattifying for oily skin, or restorative for dry skin. It is important to follow the manufacturer's recommendations and not layer too many active products, and if you have problematic or very sensitive skin, consult a dermatologist or cosmetologist as needed.