Comparison Sony KDL-43WE755 43 " vs Sony KD-43XE8077 43 "

— Smart TV (own system). The operating system of the TV is represented by the manufacturer's proprietary software shell. Usually, such operating systems have an attractive and understandable menu, similar to a traditional Smart TV. A proprietary operating system is developed by the manufacturer for the hardware resources of a particular TV model or a whole line. But, as practice shows, compared to the classic Smart TV, the functionality of its own system often has significant limitations, and the system itself, in fact, is a stripped-down version of a full-fledged Smart TV.

— Smart TV (Android AOSP). This type of operating system is a modification of the popular Android OS, mainly notable for being open source. It is a versatile operating system that gives the user much more freedom to create changes and customizations within the system itself. At the same time, the installation and stability of certain applications on this platform are not guaranteed, and the overall system management was not specially “tailored” for large screens, which may cause some inconvenience. First of all, such solutions will arouse interest among users who understand the features of the Android OS, like to customize and control everything for themselves, and have time for this.

— Android TV. TVs of this type boast full-fledged Android TV software, specially adapted to work on...large screens. In accordance with the name, it is a kind of Android OS, specially “sharpened” for TVs / projectors, etc. In addition to the common features of all “Androids” (such as the ability to install additional applications, including even games), it has a number of special features: optimized interface, integration with smartphones (including the ability to use them as a remote control), voice search, etc. Thanks to this, TVs with this feature are significantly superior in functionality to models with a “regular” Smart TV. Of course, a dedicated processor, graphics subsystem and memory are provided for the operation of a multifunctional OS, and the presence of such hardware resources is reflected in the total cost of the TV. Given the same optical design, models with Android TV will cost more than classic devices with a simple multi-line menu.

— Google TV. Rebranding of the Android TV platform for TVs and smart set-top boxes, or rather, a new shell on top of the operating system under the sign of the “green droid”, introduced since 2021. Among the innovations, it has a redesigned user interface, an improved knowledge base that more efficiently distributes content by genre and collects search information from the entire list of installed applications and subscriptions. The voice assistant now understands the needs of the audience better and provides a detailed list of what was found. A separate tab in the interface contains live broadcasts of current events, whether it be sports events or a rocket launch to Mars. Among other things, the aspects that involve the use of TV as a command post for managing a single ecosystem of a “smart” home have been improved in the system.

The type of coating used on the TV screen.

— Matte. Historically, the first type of coating for LCD screens, which is often found today. Screens with such a coating generally have average characteristics of brightness, saturation and colour reproduction quality, in terms of these indicators they are inferior to glossy counterparts. However, the matte coating has one important advantage: it has virtually no glare from ambient light. In some situations, this can be an important advantage — for example, if the TV is installed opposite the window. And for some users it is more pleasant to look at the screen without glare, albeit relatively dim.

— Glossy. A coating designed to improve the brightness and colour quality of the visible image compared to matte screens. The creators have managed to achieve this goal: "glossy" screens really provide rich, vibrant colours and a brighter image. The key disadvantage of such screens is the appearance of glare from ambient light on them — this can ruin the whole viewing experience. Because of this, the classic glossy coating is practically not used today, anti-glare solutions have taken its place (see below).

— Glossy (anti-glare). Modification of the glossy coating, created, as the name implies, in order to eliminate the main drawback of the classic gloss — glare from external lighting. This is not to say th...at such screens do not glare at all, but there are much less reflections on them than on ordinary glossy ones. As for the image quality, it is at least not much worse, and often even better (especially since such coatings are constantly being improved). Thanks to all this, most modern TVs of all price categories are equipped with anti-glare screens.

Screen resolution - its size in pixels horizontally and vertically. Other things being equal, a higher resolution provides better image quality, but such a screen costs more and requires relevant content.

The set of resolutions found in modern TVs is quite extensive, but they can be roughly divided into several groups: HD, Full HD, Ultra HD 4K, Ultra HD 5K and Ultra HD 8K. Here are the main features of each option:

— HD. Screens designed for HD 720p. The standard frame size in such a video is 1280x720, however, for a number of reasons, most HD TVs have somewhat larger sizes — 1366x768. In addition, this category usually includes models with resolutions from 1280x768 to 1680x1050, as well as 1024x768 screens. In general, HD 720p resolutions are mostly found on low-cost TVs with relatively small screens.

— Full HD. TVs designed for Full HD 1080p video, with a frame size of 1920x1080. Most models from this category have exactly this screen resolution — 1920x1080; other options are noticeably less common — in particular, 1920x1200 and 2560x1080. In general, Full HD screens provide good detail at a relatively low cost, making them extremely popular in mid-range models and inexpensive large-format TVs.

— Ultra HD 4K. This format provides different options in resolutions, however, for TVs, the actual stan...dard is 3840x2160, other options are almost never found. In general, this is a fairly high resolution, which is typical mainly for premium models; a common feature of such models is the large size — from 40" and more.

— Ultra HD 5K. The Ultra HD image format is more advanced than 4K, but it is extremely rare in TVs — these are mainly ultra-wide models with a resolution of 5120x2160.

— Ultra HD 8K. A standard that assumes a size of about 8K pixels horizontally; one of the options for this resolution, found in TVs — 7680x4320. Thus, UHD 8K is twice the size of 4K on each side and four times the total number of pixels, resulting in extremely sharp and detailed images. On the other hand, such screens are very expensive, despite the fact that nowadays even 4K is already considered a very advanced standard. Plus, there are not many video devices and content that meet this standard. Therefore, 8K TVs are still extremely rare, they include mostly high-end flagship models with a size of at least 65".

The highest frame rate supported by the TV.

Note that in this case we are talking specifically about the screen’s own frame rate, without additional image processing (see “Index of dynamic scenes”). This frequency must be no lower than the frame rate in the video being played - otherwise there may be jerks, interference and other unpleasant phenomena that degrade the quality of the picture. In addition, the higher the frame rate, the smoother and smoother the movement in the frame will look, and the better the detail of moving objects will be. However, it is worth noting here that playback speed is often limited by the properties of the content, and not by the characteristics of the screen. For example, films are often recorded at a frequency of only 30 fps, or even 24 - 25 fps, while most modern TVs support frequencies of 50 or 60 Hz. This is enough even for viewing high-quality content in HD resolutions (speeds above 60 fps in such video are extremely rare), but there are also “faster” screens on the market: 100 Hz, 120 Hz and 144 Hz. Such speeds, as a rule, indicate a fairly high class of the screen; they also often imply the use of various technologies designed to improve the quality of dynamic scenes.

The nominal power of the sound produced by the TV's sound system.

The larger the screen and the greater the estimated distance to the viewer, the more powerful the sound system must be in order to be heard normally. Manufacturers take this moment into account, moreover, most often they also provide a solid volume margin. So if a TV is bought for home viewing in a quiet, calm environment, you can not pay much attention to the sound power: it is guaranteed to be enough for such a usage. It makes sense to specifically look for models with high-power speakers for a noisy environment — for example, a cafe or other public space. Detailed recommendations on this matter can be found in special sources, but here we note that even in such cases, connecting external speakers can be a good alternative.

Among the features of the TV, first of all, it is worth noting its communication features, which include AirPlay 2, Wi-Fi(in particular Wi-Fi 5 and Wi-Fi 6), Miracast, Chromecast, Bluetooth. As a control, in addition to the classic remote control, there can be voice control, voice assistant. As well as special features in the form of Ambilight from Philips. More about them:

— Airplay. TV support for AirPlay technology, usually in the AirPlay 2 version. Initially, this technology was created to broadcast multimedia content from Apple gadgets (iPhone, iPad, etc.) to external devices, including TVs. At the same time, it allows not only to play such content, but also provides many additional features — broadcasting additional information (title of the sound track, album cover), playback control from the TV remote control, etc. In AirPlay 2, in turn, the "multi-room" format was added — the ability to simultaneously broadcast several signals to compatible devices installed in different places at home (for example, a movie on a TV and an online radio programme on sound system in the kitchen). In addition, in this version, support for voice control via Siri has appeared and...a number of technical issues have been improved (in particular, buffering of streamed content).

— Wi-Fi. The presence of a built-in Wi-Fi module in the TV; the supported version of this technology can also be specified in this section. Nowadays, Wi-Fi can be used both for wireless access to the Internet and local networks, as well as for direct connection with other devices (for example, broadcasting video from a smartphone/tablet). The specific application of the wireless connection may be different, depending on the functionality of the TV; in addition to Internet access, examples include DLNA, receiving or transmitting video via Wi-Di or Miracast, and using a mobile gadget as a remote control. However, almost all models with this feature belong to Smart TV (see above).
As for Wi-Fi versions, the most relevant nowadays are Wi-Fi 5, Wi-Fi 6 and Wi-Fi 6E. Also note that, in addition to these Wi-Fi standards, earlier ones are usually supported — so compatibility problems does not occur.

— Miracast. TV support for Miracast technology. This technology allows you to broadcast video and audio signals via Wi-Fi technology (both to the TV and from it to portable electronics), while both devices are connected directly (Wi-Fi Direct) and do not require additional equipment, and the bandwidth is sufficient for Full HD video transmission and 5.1 multi-channel audio. Some time ago, TVs used a similar WiDi technology, but nowadays it is almost ousted from the market, and most manufacturers use Miracast.

— Chromecast. Chromecast technology allows you to quickly and easily stream video and audio from your smartphone, tablet or computer to your TV. In fact, Chromecast is a network media player, because after setting up this function, you can wirelessly display the video recorded on your smartphone on your TV with just one touch.

— Bluetooth. Bluetooth technology (any version) is used for direct wireless communication between different devices. How it is used on TVs may vary, depending on the functionality of a particular model (and version of Bluetooth). So, it is almost mandatory for Bluetooth TVs to be able to transfer sound to wireless headphones or speakers. In addition, other use cases may be provided: connecting keyboards, mice and game controllers, direct file exchange with a laptop, remote control from a smartphone or other gadget, etc. These details should be clarified separately. As for specific versions, in many models these details are not specified at all — for use for the intended purpose, “just Bluetooth” is enough. However, there are exceptions, and here the following options are relevant for modern TVs:

• Bluetooth v4.0. A version that combines traditional Bluetooth 2.1, a high-speed standard for transferring large files, and "Bluetooth Low Energy" for small amounts of information. All subsequent versions are built on these three components (with various improvements), and v 4.0 was the first where they appeared all together.
• Bluetooth v 4.1. Improvement of version 4.0, in which compatibility with mobile devices of the 4G LTE standard has been improved — so that the LTE and Bluetooth modules do not create mutual interference while working nearby.
• Bluetooth v4.2. Further development of version 4.0; updates that are relevant for TVs include mainly improving the reliability and noise immunity of communications.
• Bluetooth v5.0. One of the key improvements in version 5.0 compared to previous editions of the protocol was the presence of two special “Low Energy” modes – increased range (due to reduced speed) and increased speed (due to reduced range).
• Bluetooth v 5.1. Update of the v 5.0 version described above. In addition to general improvements in the quality and reliability of communication, this update has implemented such an interesting feature as determining the direction from which the Bluetooth signal is coming. Thanks to this, it becomes possible to determine the location of connected devices with an accuracy of up to a centimeter (for example, a remote control).
• Bluetooth v 5.2. The next, after 5.1, is the fifth-generation Bluetooth update. The main innovations in this version are a number of security improvements, additional power optimization in LE mode, and a new audio signal format for synchronized parallel playback on multiple devices.
• Bluetooth v 5.3. The Bluetooth v 5.3 wireless protocol was introduced at the beginning of 2022. Among the innovations, it accelerated the process of choosing the communication channel between the controller and the device, implemented the function of quickly switching between the state of operation in a small duty cycle and high-speed mode, improved the throughput and stability of the connection by reducing the susceptibility to interference. In case of unexpected interference in the Low Energy mode of operation, the procedure for selecting a communication channel for switching is now accelerated. There are no fundamental innovations in protocol 5.3, but a number of qualitative improvements are seen in it.

— Ambilight. Screen backlight technology. In this case, the TV case illuminates the wall/partition located at the back, due to which a blurry halo appears around the screen contour in the colour of changing scenes. This effect visually expands the screen area, making watching TV more enjoyable. There are three types of backlighting in total: classic Ambilight (on the sides only), Ambilight Surround (on the sides and top), Ambilight Full Surround (from all sides). But manufacturers continue to work on improving the backlight. So, relatively recently, the Ambilight Spectra backlight has appeared, in which the colour matching algorithm has been significantly improved and the LEDs themselves have been optimized.

— Voice control. TV support for voice control allows you to dictate certain commands through the remote control. However, not all functions are covered by voice control and recognition accuracy may require re-entering the command. If you need a more extensive range of functions, then pay attention to the voice assistant.

— Voice assistant. For a long time now, device control has been shifting to voice commands. For this, certain interfaces and systems are used. The most popular are Amazon Alexa and Google Assistant, as well as Samsung's own Bixby assistant. For "apple" devices, this is Apple Siri, but this technique is not presented on TVs. At the same time, unlike the voice control function, the voice assistant does not just turn on this or that function, mode, makes it louder, quieter, but allows you to perform certain operations in applications, whether it is to launch the desired clip in Youtube or display the weather in the browser.

The number of HDMI inputs provided in the design of the TV.

HDMI is a comprehensive digital interface that allows high-definition video and multi-channel audio to be transmitted over a single cable. It is widely used in modern HD equipment — in fact, the presence of such an output is mandatory for modern media centers, DVD players, etc. Therefore, LCD TVs in the vast majority of cases are equipped with at least one HDMI port. And the presence of several such ports allows you to simultaneously connect several signal sources and switch between them; in some models, the number of HDMI can reach 4 or even more. At the same time, some manufacturers use technologies that allow you to control devices connected to the TV via HDMI from a single remote control.

The TV's connectivity options are based not only on wireless technologies (described above), but also on a wired connection. In particular, additional video transmission can be carried out through VGA, composite AV connectors . Some of them also provide sound transmission, in addition to which there may be a mini-Jack (3.5 mm) and other ports for communication with external devices. More about them:

— USB. Connector for connecting external peripheral devices. The presence of USB means at least that the TV is capable of playing content from flash drives and other external USB media. In addition, there may be other ways to use this input: recording TV programs to external media, connecting a WEB camera (see same paragraph), keyboard and mouse to use the built-in browser and other software, etc. The specific set of options depends on the functionality of the TV, it should be specified separately in each case.

— Card reader. A device for working with memory cards, most often in SD format. The main use of the card reader is to play content from such cards on a TV; such an opportunity is especially convenient for viewing materials from photo and video cameras — it is in such devices that memory cards are widely used. There may be other ways to use this function — fo...r example, recording from the broadcast or even exchanging files between the card and the TV's storage. It is worth bearing in mind that SD cards have several subtypes — original SD, SD HC and SD XC, and not all of them may be supported by the card reader.

— LAN. Standard connector for wired connection to computer networks (both local and the Internet). Mostly found in models with Smart TV support (including Android TV devices; see related paragraphs). A wired connection is less convenient than Wi-Fi, not as aesthetically pleasing, so manufacturers place more emphasis on a wireless connection, as a result of which the speed indicators of the LAN connector are not indicated, and in some cases may be unacceptable for 4K broadcasts.

— VGA. Analogue video input, also known as D-sub 15 pin. Initially, the VGA interface was developed for computers, but due to the emergence of more advanced standards like HDMI (see below) and technical limitations (the maximum resolution is only 1280x1024, the inability to transmit sound), it is considered obsolete and is used less and less. So it makes sense to specifically look for a TV with such a connector mainly in cases where it is planned to be used as a monitor for an outdated computer or laptop.

– Composite AV input. Analogue input for video and audio transmission. Previously, it consisted of 3 RCA sockets (yellow for video, white and red for audio) and was connected to the equipment accordingly. Now in many models you can find an AV output, which is a single connector in the “headphone” format, to which a tee cable is already connected (check availability in the package).

— COM port (RS-232). A connector originally designed for computer equipment. In TVs, it is used as a service interface: for troubleshooting, updating firmware, adjusting TV parameters and various calibrations, integrating the TV into centralized remote control systems, etc. Note that the COM port may differ in shape and contact group in different TV models. It is often designated as RS-232C.

— Coaxial (S/P-DIF). An interface for transmitting audio in digital format, which allows to transmit multi-channel audio via a single cable with an RCA connector (“tulip”). In terms of resistance to interference, this standard is somewhat inferior to the optical one (see below) — this is due to the fundamental differences between these interfaces. On the other hand, electrical cable is more reliable than optical fibre and is not as sensitive to pressure and bending.

— Optical. An output for transmission of a digital audio signal on a fibre optic cable; allows the transmission of multi-channel audio. Notable for its complete insensitivity to electromagnetic interference. On the other hand, fibre optic cable is quite fragile, it must be protected from bending and strong pressure.

— Mini-Jack (3.5 mm) for headphones. Standard 3.5mm headphone jack. Headphones can come in handy if you need to keep quiet and you can’t use the TV speakers – for example, at a later time of the day; or vice versa, if the environment is noisy and the sound of the TV is hard to hear. Most modern "ears" use a mini-Jack plug, so this connector is the standard headphone output in TVs. And in some models, this output can also be used as a linear output — for example, to connect individual speakers, a sound recording device, etc.

— Subwoofer. A separate output for connectin...g a subwoofer to a TV is a speaker for reproducing low and ultra-low frequencies. Audio systems without subwoofers usually reproduce these frequencies quite poorly. The use of subwoofer allows you to achieve the most deep and rich sound, which is especially important when watching movies with a lot of special effects or high-quality recordings from concerts. At the same time, it is worth noting that such outputs are quite rare in TVs: it is assumed that a full-format external audio system is more suitable for a demanding listener than a separate subwoofer.

— Line. Standard analogue audio interface; usually, provides the transmission of two-channel stereo. It is used primarily to connect active speakers and other audio equipment (for example, audio receivers or power amplifiers) to TVs. It can use different types of connectors, but most often it provides either a 3.5 mm mini-Jack or a pair of RCA jacks for tulip cables. Note that it is a separate line output that is meant here; in some models, this function can be performed by a 3.5 mm headphone jack (see above), but for them the presence of a line-out is not indicated.