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Sony XR-55X90L

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Sony XR-55X90L
55 "65 "75 "85 "98 "
2023Series X85/X904K100/120 Hzvoice controlAirPlay 2Google CastDolby Visionmany speakers
Screen:55 ", 3840x2160 px, 100/120 Hz, FALD
Picture:4K upscaling, HDR, colour enhancement, brightness enhancement
Multimedia:T2 tuner, Google TV, Wi-Fi, LAN
Controls:voice, assistant
Full-array local dimming. Google TV OS.
All specifications
Specifications XR-55X90L
Colour
Size55 "
Operating systemGoogle TV (Android TV)
CPUSony Cognitive XR
Display
Backlight typeFALD
Screen surfaceanti-glare
Resolution3840x2160 px
Upscalingup to 4K
Frame rate100/120 Hz
HDR supportHDR10, Dolby Vision
Brightness / contrast enhancement / XR Contrast Booster /
Colour enhancement / XR Triluminos Pro /
Multimedia
Sound power30 W
Number of speakers4
Audio decodersDolby Atmos, DTS
Digital tunerDVB-T2 (terrestrial)
DVB-C (cable)
DVB-S (satellite)
DVB-S2 (satellite)
Picture-in-picture
Features
FeaturesAirPlay 2
Wi-Fi 5 (802.11ac)
Google Cast (Chromecast)
Bluetooth v4.2
voice control
Google Assistant
Connectors
HDMI4
HDMI versionv 2.1
HDMI technologiesVRR, ALLM, eARC
Additional inputsUSB-A 2 pcs
LAN
composite AV input
Outputsoptical
General
Built-in memory32 GB
Wall mountVESA 300x300 mm
Stand shape2 separate legs
Power consumption82 W
Energy efficiency class (new)G
Dimensions (WxHxD)1225x738x345 mm / with stand /
Dimensions without stand (WxHxD)1225x707x56 mm
Weight17.7 kg / with stand /
Official Websitesony.co.uk
Added to E-CatalogAugust 2023
The information in the model description is for reference purposes.
Always clarify the specifications and configuration of the product with the online store manager before purchasing.
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Sony XR55X90L 55" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023) Black XR55X90L

Vibrant contrast. Vivid colors. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive... moreProcessor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Features The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro Get access to all your favorite streaming apps in one place with Google TV Voice to search and ask questions with Google Assistant (Supports Apple Airplay) Game Menu puts all your gaming picture settings and exclusive assist features in one place HDMI 2.1 features like 4K/120, VRR, and ALLM Support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more Acoustic Multi-Audio and support for Dolby Atmos Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars XR Clear Image and XR 4K Upscaling See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity Intelligent and powerful TV processing See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sonys intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content. Enhanced contrast and impressive brightness Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contra
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Sony Bravia XR 55 X90L 4K HDR Full Array LED Smart TV XR55X90L (2023 Model)

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array... moreLED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.Key FeaturesIntelligent and powerful TV processingSee how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.Enhanced contrast and impressive brightnessExperience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.Billions of real-world colorsAccess billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.The entertainment you love. With help from Google.With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.Movies on us with BRAVIA COREEnjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.All your game settings in one placeWith Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27” monitor size for precision gaming on your big screen.Level up your gaming with HDMI 2.1 Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified
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Sony Bravia XR 55 X90L 4K HDR Full Array LED Smart TV 2023 with 2 Year Warranty E99SNXR55X90L

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array... moreLED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.Key FeaturesIntelligent and powerful TV processingSee how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.Enhanced contrast and impressive brightnessExperience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.Billions of real-world colorsAccess billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.The entertainment you love. With help from Google.With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.Movies on us with BRAVIA COREEnjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.All your game settings in one placeWith Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27” monitor size for precision gaming on your big screen.Level up your gaming with HDMI 2.1 Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified
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$1,219.99
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Sony Bravia XR 55 X90L 4K HDR LED Smart TV (2023) w/ 4 Year Extended Warranty E94SNXR55X90L

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array... moreLED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.Key FeaturesIntelligent and powerful TV processingSee how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.Enhanced contrast and impressive brightnessExperience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.Billions of real-world colorsAccess billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.The entertainment you love. With help from Google.With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.Movies on us with BRAVIA COREEnjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.All your game settings in one placeWith Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27” monitor size for precision gaming on your big screen.Level up your gaming with HDMI 2.1 Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified
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$1,219.99
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Sony Bravia XR 55 X90L 4K HDR LED Smart TV (2023) with Movies Streaming Pack E6SNXR55X90L

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array... moreLED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.Key FeaturesIntelligent and powerful TV processingSee how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.Enhanced contrast and impressive brightnessExperience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.Billions of real-world colorsAccess billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.The entertainment you love. With help from Google.With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.Movies on us with BRAVIA COREEnjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.All your game settings in one placeWith Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27” monitor size for precision gaming on your big screen.Level up your gaming with HDMI 2.1 Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified
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$1,229.99
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Series Sony X85/X90 (FALD)Compare using chart →
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User reviews 1
Write Review →
Great model, I recommend it for purchase.
15 June 2025 
Great model, got it at the store hi-tech.com.ua. Overall, the TV is top-notch, of course it's not Mini LED, but the picture quality, OS, everything is at a high level.
Image quality, operating system, ability to install third-party software via file explorer.
1. LAN port is only 100 Mb/s. You can buy a USB 3.0 to LAN adapter.
2. Few USB ports.
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Sony XR-55X90L configurations

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Video reviews

The Sony XR-55X90L doesn't have any newfangled features like an OLED panel or Mini LED backlight. Nevertheless, the TV shows a bright and colorful image that satisfies the tastes of a discerning audience.

Full Array Local Dimming

A distinctive feature of the TV is the full-matrix FALD dimming system. By enabling individual screen dimming zones, you can achieve impressive black depths. The display role here is assigned to a direct-backlit VA panel with a diagonal size of 55 inches. The picture on the TV screen is broadcast in high resolution 3840x2160 pixels, and its refresh rate reaches 120 Hz. The display also works correctly with HDR content in the HDR10 and Dolby Vision formats.

Google TV Smart Platform

The advantage of the Sony XR-55X90L is the Google TV operating system - this is a proprietary add-on on top of Android TV with recommendations for watching movies, TV series and TV shows on the main screen. The system takes into account viewer preferences, pulls up lists of favorite content from the search engine on the paired smartphone, has a built-in Chromecast and convenient voice search through the Google Assistant. In total, the TV provides 32 GB of memory for installing applications and storing media content.

Total pleasure

The TV sound subsystem is made up of four speakers with a total power of 30 W. It is called Acoustic Multi-Audio and boasts an XR Sound option for converting stereo signals into virtual surround sound. The model's connection shelf has four HDMI ports, two of which are in version 2.1. These connectors support 4K@120fps video output, ALLM auto low latency mode, and VRR variable refresh rate. HDMI 3 input adds support for eARC audio pass-through. The model allows you to enjoy cinematic quality images when viewing media content and performs well in gaming mode when connecting the latest generation of gaming consoles.

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