Foundations & Concealers

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Amber Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Nude Ivory

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Desert Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Golden Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Buff Bisque

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Soft Ivory

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Desert Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Bronze Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Golden Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Shell Ivory

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Cocoa

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Peach Natural

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Cream Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Bronze Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Soft Ivory

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Classic Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Cream Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Soft Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Porcelain

Unreal results, in real life!​ Our bestselling IRL Filter Foundation now has a matching concealer.. Introducing the IRL Filter Concealer - the ultimate instant coverage concealer to filter out blemi more→shes, dark circles and fine lines for 16 hours.​ The formula:​ This ultra-buildable, full coverage concealer has a breathable soft matte formulation, so say goodbye to that cakey feeling, it's a super comfortable wear and will stay put for 16 hours! Enriched VTOX (okra extract) and hyaluronic acid to make your skin feel smooth & plumped.​ The applicator:​ The easy-to-use precision flat tip applicator provides coverage with just one swipe, allowing a controlled application, even in those hard-to-re…

You asked, we listened.. Never run out of your favourite shade, with new Supersize Conceal & Define Concealer.Containing more than 3 times the product of the original size in the same inclusive shade more→range. Choose from 24 shades, ranging from fair to deep, in cool, neutral and warm undertone.Lightweight yet full coverage concealer to cover blemishes, even skin tone and counteract dark circles, with a matte finish that wont settle or accentuate fine lines and pores.This long-wearing and intense pigment can also be used to contour and add definition. The large doe foot applicator allows for smooth application that wont drag on the delicate skin under your eyes.How to useApply a few dots under …

Unreal results, in real life!​ Our bestselling IRL Filter Foundation now has a matching concealer.. Introducing the IRL Filter Concealer - the ultimate instant coverage concealer to filter out blemi more→shes, dark circles and fine lines for 16 hours.​ The formula:​ This ultra-buildable, full coverage concealer has a breathable soft matte formulation, so say goodbye to that cakey feeling, it's a super comfortable wear and will stay put for 16 hours! Enriched VTOX (okra extract) and hyaluronic acid to make your skin feel smooth & plumped.​ The applicator:​ The easy-to-use precision flat tip applicator provides coverage with just one swipe, allowing a controlled application, even in those hard-to-re…

Unreal results, in real life!​ Our bestselling IRL Filter Foundation now has a matching concealer.. Introducing the IRL Filter Concealer - the ultimate instant coverage concealer to filter out blemi more→shes, dark circles and fine lines for 16 hours.​ The formula:​ This ultra-buildable, full coverage concealer has a breathable soft matte formulation, so say goodbye to that cakey feeling, it's a super comfortable wear and will stay put for 16 hours! Enriched VTOX (okra extract) and hyaluronic acid to make your skin feel smooth & plumped.​ The applicator:​ The easy-to-use precision flat tip applicator provides coverage with just one swipe, allowing a controlled application, even in those hard-to-re…