Foundations & Concealers

Ultra light primer waters that hydrate, smooth and brighten skin for a dewy, healthy look. It is an everyday essential to create a smooth, flawless canvas for application. It allows foundation to glid more→e on easily and stay looking fresh for hours. Compliments your final look with the classical scent of floral rose. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while sett…

Master the color-correcting techniques you’ve seen all over your social feed and camouflage discoloration with e.l.f. Cosmetics Camo Color Corrector. Available in 5 shades, each complimentary color he more→lps to cover dullness, red tones, blemishes, dark spots, under eye circles, and other discoloration for a range of skin tones. The long-lasting, lightweight formula layers flawlessly under foundations and concealers without caking or creasing and has a full-coverage, satin finish. Why you’ll love it: • Hydrating and lightweight color correction makeup that layers well underneath foundations and concealers • Available in a wide range of shades for all color-correcting needs and skin tones • Long-l…

Master the color-correcting techniques you’ve seen all over your social feed and camouflage discoloration with e.l.f. Cosmetics Camo Color Corrector. Available in 5 shades, each complimentary color he more→lps to cover dullness, red tones, blemishes, dark spots, under eye circles, and other discoloration for a range of skin tones. The long-lasting, lightweight formula layers flawlessly under foundations and concealers without caking or creasing and has a full-coverage, satin finish. Why you’ll love it: • Hydrating and lightweight color correction makeup that layers well underneath foundations and concealers • Available in a wide range of shades for all color-correcting needs and skin tones • Long-l…

Master the color-correcting techniques you’ve seen all over your social feed and camouflage discoloration with e.l.f. Cosmetics Camo Color Corrector. Available in 5 shades, each complimentary color he more→lps to cover dullness, red tones, blemishes, dark spots, under eye circles, and other discoloration for a range of skin tones. The long-lasting, lightweight formula layers flawlessly under foundations and concealers without caking or creasing and has a full-coverage, satin finish. Why you’ll love it: • Hydrating and lightweight color correction makeup that layers well underneath foundations and concealers • Available in a wide range of shades for all color-correcting needs and skin tones • Long-l…

Master the color-correcting techniques you’ve seen all over your social feed and camouflage discoloration with e.l.f. Cosmetics Camo Color Corrector. Available in 5 shades, each complimentary color he more→lps to cover dullness, red tones, blemishes, dark spots, under eye circles, and other discoloration for a range of skin tones. The long-lasting, lightweight formula layers flawlessly under foundations and concealers without caking or creasing and has a full-coverage, satin finish. Why you’ll love it: • Hydrating and lightweight color correction makeup that layers well underneath foundations and concealers • Available in a wide range of shades for all color-correcting needs and skin tones • Long-l…

Master the color-correcting techniques you’ve seen all over your social feed and camouflage discoloration with e.l.f. Cosmetics Camo Color Corrector. Available in 5 shades, each complimentary color he more→lps to cover dullness, red tones, blemishes, dark spots, under eye circles, and other discoloration for a range of skin tones. The long-lasting, lightweight formula layers flawlessly under foundations and concealers without caking or creasing and has a full-coverage, satin finish. Why you’ll love it: • Hydrating and lightweight color correction makeup that layers well underneath foundations and concealers • Available in a wide range of shades for all color-correcting needs and skin tones • Long-l…

MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fu more→lly concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply never cr…

Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover a more→gent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply ne…

Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover a more→gent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply ne…

MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fu more→lly concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply never cr…

Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover a more→gent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply ne…

Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover a more→gent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply ne…

MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fu more→lly concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply never cr…

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily bu more→ildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas. Always shake before use to activate. For medium co…

More than just a moisturizer, the Bare Focus Tinted Hydrator Tinted Skin Veil perfects with sheer-to-medium coverage, while granting your skin some seriously intense hydration. Formulated with hyaluro more→nic acid and vegan squalane, this is a one-way ticket to quenched perfection! Buildable with a semi-matte finish, this two-in-one miracle creates a naturally flawless and nourished glow. Use it to transform a multi-step routine into a one-step regimen, so you’ll be ready in a splash with this lightweight, multipurpose, and super convenient formula. If that’s not a beauty dream destination, we don’t know what is! Simply tap, blend and build to your preferred coverage for hydrated, radiant, instan…

Contouring made easy and portable! This amazing highlighting and contouring stick is dual-ended for precise application to easily enhance your features. The contouring shade helps define and chisel wh more→ile the highlighter illuminates your best features. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your …

More than just a moisturizer, the Bare Focus Tinted Hydrator Tinted Skin Veil perfects with sheer-to-medium coverage, while granting your skin some seriously intense hydration. Formulated with hyaluro more→nic acid and vegan squalane, this is a one-way ticket to quenched perfection! Buildable with a semi-matte finish, this two-in-one miracle creates a naturally flawless and nourished glow. Use it to transform a multi-step routine into a one-step regimen, so you’ll be ready in a splash with this lightweight, multipurpose, and super convenient formula. If that’s not a beauty dream destination, we don’t know what is! Simply tap, blend and build to your preferred coverage for hydrated, radiant, instan…

More than just a moisturizer, the Bare Focus Tinted Hydrator Tinted Skin Veil perfects with sheer-to-medium coverage, while granting your skin some seriously intense hydration. Formulated with hyaluro more→nic acid and vegan squalane, this is a one-way ticket to quenched perfection! Buildable with a semi-matte finish, this two-in-one miracle creates a naturally flawless and nourished glow. Use it to transform a multi-step routine into a one-step regimen, so you’ll be ready in a splash with this lightweight, multipurpose, and super convenient formula. If that’s not a beauty dream destination, we don’t know what is! Simply tap, blend and build to your preferred coverage for hydrated, radiant, instan…

More than just a moisturizer, the Bare Focus Tinted Hydrator Tinted Skin Veil perfects with sheer-to-medium coverage, while granting your skin some seriously intense hydration. Formulated with hyaluro more→nic acid and vegan squalane, this is a one-way ticket to quenched perfection! Buildable with a semi-matte finish, this two-in-one miracle creates a naturally flawless and nourished glow. Use it to transform a multi-step routine into a one-step regimen, so you’ll be ready in a splash with this lightweight, multipurpose, and super convenient formula. If that’s not a beauty dream destination, we don’t know what is! Simply tap, blend and build to your preferred coverage for hydrated, radiant, instan…

Contouring made easy and portable! This amazing highlighting and contouring stick is dual-ended for precise application to easily enhance your features. The contouring shade helps define and chisel wh more→ile the highlighter illuminates your best features. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your …

More than just a moisturizer, the Bare Focus Tinted Hydrator Tinted Skin Veil perfects with sheer-to-medium coverage, while granting your skin some seriously intense hydration. Formulated with hyaluro more→nic acid and vegan squalane, this is a one-way ticket to quenched perfection! Buildable with a semi-matte finish, this two-in-one miracle creates a naturally flawless and nourished glow. Use it to transform a multi-step routine into a one-step regimen, so you’ll be ready in a splash with this lightweight, multipurpose, and super convenient formula. If that’s not a beauty dream destination, we don’t know what is! Simply tap, blend and build to your preferred coverage for hydrated, radiant, instan…

CoverGirlu2019s TruBlend Liquid Foundation minimizes imperfections and evens the skin tone to create a natural makeup-free look on the level of a premium foundation. This oil-free formula goes on smoo more→thly with matches to any skin tone. Color:Warm Beige

Flawless Satin Foundation previously Flawless Finish Foundation (same great formula, new name) Meet your match with this skin-perfecting foundation, now available in 40 shades! e.l.f Cosmetics Flawles more→s Satin Foundation features a highly blendable formula that goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perks: it’s supercharged with glycerin to hydrate and soften your skin. Why you’ll love it: • Buildable, blendable color that goes on smoothly • Semi-matte finish with medium-to-full coverage • Improves uneven skin tone and texture • Weightless wear that lasts all day • Enriched with glycerine to add moisture and soften skin • Available in 40 shades Key…

Flawless Satin Foundation previously Flawless Finish Foundation (same great formula, new name) Meet your match with this skin-perfecting foundation, now available in 40 shades! e.l.f Cosmetics Flawles more→s Satin Foundation features a highly blendable formula that goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perks: it’s supercharged with glycerin to hydrate and soften your skin. Why you’ll love it: • Buildable, blendable color that goes on smoothly • Semi-matte finish with medium-to-full coverage • Improves uneven skin tone and texture • Weightless wear that lasts all day • Enriched with glycerine to add moisture and soften skin • Available in 40 shades Key…