Foundations & Concealers

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Amber Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Shell Ivory

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Golden Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Rose Ivory

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Desert Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Shell Ivory

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Desert Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Classic Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Soft Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Cream Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Cream Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Soft Ivory

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Soft Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Nude Ivory

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Peach Natural

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Amber Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Cocoa

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Buff Bisque

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Porcelain

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Porcelain

Unreal results, in real life!​ Our bestselling IRL Filter Foundation now has a matching concealer.. Introducing the IRL Filter Concealer - the ultimate instant coverage concealer to filter out blemi more→shes, dark circles and fine lines for 16 hours.​ The formula:​ This ultra-buildable, full coverage concealer has a breathable soft matte formulation, so say goodbye to that cakey feeling, it's a super comfortable wear and will stay put for 16 hours! Enriched VTOX (okra extract) and hyaluronic acid to make your skin feel smooth & plumped.​ The applicator:​ The easy-to-use precision flat tip applicator provides coverage with just one swipe, allowing a controlled application, even in those hard-to-re…

Unreal results, in real life!​ Our bestselling IRL Filter Foundation now has a matching concealer.. Introducing the IRL Filter Concealer - the ultimate instant coverage concealer to filter out blemi more→shes, dark circles and fine lines for 16 hours.​ The formula:​ This ultra-buildable, full coverage concealer has a breathable soft matte formulation, so say goodbye to that cakey feeling, it's a super comfortable wear and will stay put for 16 hours! Enriched VTOX (okra extract) and hyaluronic acid to make your skin feel smooth & plumped.​ The applicator:​ The easy-to-use precision flat tip applicator provides coverage with just one swipe, allowing a controlled application, even in those hard-to-re…

Unreal results, in real life!​ Our bestselling IRL Filter Foundation now has a matching concealer.. Introducing the IRL Filter Concealer - the ultimate instant coverage concealer to filter out blemi more→shes, dark circles and fine lines for 16 hours.​ The formula:​ This ultra-buildable, full coverage concealer has a breathable soft matte formulation, so say goodbye to that cakey feeling, it's a super comfortable wear and will stay put for 16 hours! Enriched VTOX (okra extract) and hyaluronic acid to make your skin feel smooth & plumped.​ The applicator:​ The easy-to-use precision flat tip applicator provides coverage with just one swipe, allowing a controlled application, even in those hard-to-re…

Unreal results, in real life!​ Our bestselling IRL Filter Foundation now has a matching concealer.. Introducing the IRL Filter Concealer - the ultimate instant coverage concealer to filter out blemi more→shes, dark circles and fine lines for 16 hours.​ The formula:​ This ultra-buildable, full coverage concealer has a breathable soft matte formulation, so say goodbye to that cakey feeling, it's a super comfortable wear and will stay put for 16 hours! Enriched VTOX (okra extract) and hyaluronic acid to make your skin feel smooth & plumped.​ The applicator:​ The easy-to-use precision flat tip applicator provides coverage with just one swipe, allowing a controlled application, even in those hard-to-re…