Foundations & Concealers

Slay all day and play all night in this long-lasting, multi-tasking cover stick; available in multiple widespread shades that are flattering to a wide range of skin tones. Wet n Wild PhotoFocus Stick more→Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the PhotoFocus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose …

Slay all day and play all night in this long-lasting, multi-tasking cover stick; available in multiple widespread shades that are flattering to a wide range of skin tones. Wet n Wild PhotoFocus Stick more→Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the PhotoFocus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose …

Slay all day and play all night in this long-lasting, multi-tasking cover stick; available in multiple widespread shades that are flattering to a wide range of skin tones. Wet n Wild PhotoFocus Stick more→Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the PhotoFocus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose …

Slay all day and play all night in this long-lasting, multi-tasking cover stick; available in multiple widespread shades that are flattering to a wide range of skin tones. Wet n Wild PhotoFocus Stick more→Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the PhotoFocus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose …

Slay all day and play all night in this long-lasting, multi-tasking cover stick; available in multiple widespread shades that are flattering to a wide range of skin tones. Wet n Wild PhotoFocus Stick more→Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the PhotoFocus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose …

Slay all day and play all night in this long-lasting, multi-tasking cover stick; available in multiple widespread shades that are flattering to a wide range of skin tones. Wet n Wild PhotoFocus Stick more→Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the PhotoFocus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose …

PUR's 4-in-1 Love Your Selfie Longwear Foundation & Concealer refreshes the skin, protects it from environmental damage and stressors like blue light and pollution, and smooths and evens the skin's to more→ne and texture. Find a perfectly matching shade and use over the face as a foundation or on problem areas as a concealer.This mini size is perfect for on-the-go touch-ups and travel. Size:0.07oz Color:TP3

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Rose Ivory

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Classic Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Soft Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Shell Ivory

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Soft Ivory

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Cream Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Amber Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Porcelain

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Classic Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Nude Ivory

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Bronze Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Soft Beige

The newest innovation to the cult-favorite Wet N Wild PhotoFocus franchise: Dewy Foundation.Benefits: - A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy more→, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. - Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. - Cruelty-free, gluten-free, talc-free, and vegan.This product was used in our blog tutorial on how to create a Quick and Easy Vampire Makeup look for Halloween! Size:0.95oz Color:Soft Ivory

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Golden Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Cream Beige

Your skin, only better. Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless came more→ra-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Size:1.0oz Color:Cocoa