Hair Products Now

No Artificial Fragrance, Parabens, Phthalates, Petrolatum or SulfatesGentle Enough for Babies, but Suitable for All AgesGluten FreeQuality TestedCruelty Free and VeganFormulated with a blend of nutrie more→nt-rich, high-quality, plant-based ingredients, our gentle baby shampoo and body wash helps to thoroughly cleanse your baby without any harsh or drying ingredients. Gently cleanses with the soothing properties of calendula and chamomile extracts so nothing is left but soft, clean skin and hair.From our family to yours, NOW® Kids and Baby products are formulated with the cleanest functional ingredients - without harsh chemicals - to safely care for the little loves in your life.