Sony 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV K98XR50 (2025)

MINI LED BRIGHTNESS AND CONTRAST: Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive to deliver captivating brightness and authentic contrast. BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors with XR Triluminos Pro. POWERFUL TV PROCESSING WITH AI: XR Processor with AI technology intelligently... moreenhances every scene in real-time boosting color, contrast, and clarity. EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions. Easily stream to your TV with support for Apple AirPlay 2 and Google Cast. MOVIES INCLUDED: Get movies included and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app. STUDIO CALIBRATED PICTURE: See picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE. EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions. Easily stream to your TV with support for Apple AirPlay 2 and Google Cast. MORE IMMERSIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X. CRYSTAL CLEAR PICTURE POWERED BY AI: Upscale all your HD and digital content and bring back lost detail with XR Clear Image and AI technology. BLUR-FREE ACTION: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.

Step up to Mini LED brightness and contrast, and the big screen experience you’ve always dreamed of. A crystal-clear picture, upscaled with AI technology, and sizes ranging up to a massive 98 inches, will make movie nights unforgettable. Unique gaming features and support for HDMI 2.1 unlock the full potential of your favorite games.