Foundations & Concealers

For the 1st time True Match Super Blendable Vegan Foundation is formulated with up 6 pigments for our most precise match, 99% of women found their True Match. The medium coverage foundation adapts to more→any skin color and texture for a natural look. So blendable it’s like you can’t tell where your foundation ends and your skin begins. Now available in 47 skin-like shades to match skin’s undertone (cool, neutral, and warm) for a true-to-skin result. True Match is suitable for sensitive skin and is formulated without alcohol, fragrance, oils and won’t clog pores. Now a vegan face makeup formula (no animal derived ingredients) with a new easy-to-use pump! Shake well before using. Apply directly to face …

For the 1st time True Match Super Blendable Vegan Foundation is formulated with up 6 pigments for our most precise match, 99% of women found their True Match. The medium coverage foundation adapts to more→any skin color and texture for a natural look. So blendable it’s like you can’t tell where your foundation ends and your skin begins. Now available in 47 skin-like shades to match skin’s undertone (cool, neutral, and warm) for a true-to-skin result. True Match is suitable for sensitive skin and is formulated without alcohol, fragrance, oils and won’t clog pores. Now a vegan face makeup formula (no animal derived ingredients) with a new easy-to-use pump! Shake well before using. Apply directly to face …

For the 1st time True Match Super Blendable Vegan Foundation is formulated with up 6 pigments for our most precise match, 99% of women found their True Match. The medium coverage foundation adapts to more→any skin color and texture for a natural look. So blendable it’s like you can’t tell where your foundation ends and your skin begins. Now available in 47 skin-like shades to match skin’s undertone (cool, neutral, and warm) for a true-to-skin result. True Match is suitable for sensitive skin and is formulated without alcohol, fragrance, oils and won’t clog pores. Now a vegan face makeup formula (no animal derived ingredients) with a new easy-to-use pump! Shake well before using. Apply directly to face …

For the 1st time True Match Super Blendable Vegan Foundation is formulated with up 6 pigments for our most precise match, 99% of women found their True Match. The medium coverage foundation adapts to more→any skin color and texture for a natural look. So blendable it’s like you can’t tell where your foundation ends and your skin begins. Now available in 47 skin-like shades to match skin’s undertone (cool, neutral, and warm) for a true-to-skin result. True Match is suitable for sensitive skin and is formulated without alcohol, fragrance, oils and won’t clog pores. Now a vegan face makeup formula (no animal derived ingredients) with a new easy-to-use pump! Shake well before using. Apply directly to face …

Lighten up, things are getting brighter! Conceal + Perfect Undereye Brightener is a lightly tinted, silky-smooth formula designed to instantly brighten dark circles and hydrate under eyes in a swipe. more→Our ultra-nourishing formula is made with hyaluronic acid, niacinamide, caffeine combined with micro-fine pearls and color-correcting pigments gives you a totally rested look in an instant. Wear as a brightening base for concealer or alone —the targeted cushion applicator makes application a breeze. How to Apply It • Squeeze gently & slowly until the product appears at the top of the sponge. Dot under the eyes & blend out with fingertips or a damp beauty sponge. Designed to be worn alone or unde…

The e.l.f. Poreless Face Primer helps fill in enlarged pores, fine lines, and wrinkles to transform your face into a flawless, smooth canvas ideal for long-lasting makeup application. Infused with Tea more→Tree and Vitamins A & E for restorative benefits. Use this under foundation to create the ideal makeup base for glowing, smooth skin Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Our best-selling primer goes luminous! The e.l.f. Luminous Putty Primer delivers a soft, radiant base for your makeup application. Infused with Hyaluronic Acid and Collagen to help plump and hydrate t more→he skin. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on makeup. Which Putty Primer is perfect for you? • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish • Matte Putty Primer – Perfect for those who want a shine-free matte complexion Proud to be 100% vegan and cruelty-free, worldwide. Because kindness i…

This skin perfecting e.l.f. Poreless Putty Primer is infused with Squalane to help grip makeup for all-day wear and help protect the skin from moisture loss. The velvety texture glides effortlessly ov more→er the skin, smoothing over imperfections for a poreless effect. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Our best-selling primer goes matte! The skin perfecting Matte Putty Primer is infused with Kaolin and White Charcoal to absorb excess oil for a shine-free finish. The velvety texture glides effortless more→ly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on makeup. Which Putty Primer is perfect for you? • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish • Matte Putty Primer – Perfect for those who want a shine-free matte complexion Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Minimize redness by using the versatile green-tinted e.l.f. Tone Adjusting Face Primer. The skin-smoothing, silky formula is great for all skin types. Apply this primer and enjoy makeup that blends sm more→oothly and lasts all day! Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Try America's #1 Primers!* This blemish control e.l.f. face primer is infused with Salicylic Acid, Vitamin E, and Tea Tree to help control breakouts and blemishes. The primer transforms your face into more→a flawless, smooth canvas ideal for long-lasting makeup application. *Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 07.14.18

The e.l.f. Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with Grape, Vitamins A, C, & E to help boost comp more→lexion, and hydrate your skin. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

ColorStay Skin Awaken 5-in-1 Concealer erases, perfects, brightens, hydrates and refreshes skin for a flawlessly awake look. Up to 24-hour wear. Infused with Caffeine and Vitamin C. Visibly hides impe more→rfections and dark circles and brightens skin while camouflaging puffiness. Transfer-resistant formula has an ultra-lightweight comfortable feel that builds for natural-looking coverage. In 19 natural-finish shades spanning light, medium, deep and universal. Using the mess-free antibacterial sponge tip applicator, dab on the multitasking, long-wearing concealer. Dot concealer onto dark circles, starting under the inner corners of your eyes. Blend out lightly with your ring finger (avoid using your …

ColorStay Skin Awaken 5-in-1 Concealer erases, perfects, brightens, hydrates and refreshes skin for a flawlessly awake look. Up to 24-hour wear. Infused with Caffeine and Vitamin C. Visibly hides impe more→rfections and dark circles and brightens skin while camouflaging puffiness. Transfer-resistant formula has an ultra-lightweight comfortable feel that builds for natural-looking coverage. In 19 natural-finish shades spanning light, medium, deep and universal. Using the mess-free antibacterial sponge tip applicator, dab on the multitasking, long-wearing concealer. Dot concealer onto dark circles, starting under the inner corners of your eyes. Blend out lightly with your ring finger (avoid using your …

ColorStay Skin Awaken 5-in-1 Concealer erases, perfects, brightens, hydrates and refreshes skin for a flawlessly awake look. Up to 24-hour wear. Infused with Caffeine and Vitamin C. Visibly hides impe more→rfections and dark circles and brightens skin while camouflaging puffiness. Transfer-resistant formula has an ultra-lightweight comfortable feel that builds for natural-looking coverage. In 19 natural-finish shades spanning light, medium, deep and universal. Using the mess-free antibacterial sponge tip applicator, dab on the multitasking, long-wearing concealer. Dot concealer onto dark circles, starting under the inner corners of your eyes. Blend out lightly with your ring finger (avoid using your …

ColorStay Skin Awaken 5-in-1 Concealer erases, perfects, brightens, hydrates and refreshes skin for a flawlessly awake look. Up to 24-hour wear. Infused with Caffeine and Vitamin C. Visibly hides impe more→rfections and dark circles and brightens skin while camouflaging puffiness. Transfer-resistant formula has an ultra-lightweight comfortable feel that builds for natural-looking coverage. In 19 natural-finish shades spanning light, medium, deep and universal. Using the mess-free antibacterial sponge tip applicator, dab on the multitasking, long-wearing concealer. Dot concealer onto dark circles, starting under the inner corners of your eyes. Blend out lightly with your ring finger (avoid using your …

ColorStay Skin Awaken 5-in-1 Concealer erases, perfects, brightens, hydrates and refreshes skin for a flawlessly awake look. Up to 24-hour wear. Infused with Caffeine and Vitamin C. Visibly hides impe more→rfections and dark circles and brightens skin while camouflaging puffiness. Transfer-resistant formula has an ultra-lightweight comfortable feel that builds for natural-looking coverage. In 19 natural-finish shades spanning light, medium, deep and universal. Using the mess-free antibacterial sponge tip applicator, dab on the multitasking, long-wearing concealer. Dot concealer onto dark circles, starting under the inner corners of your eyes. Blend out lightly with your ring finger (avoid using your …

Get a flawless looking complexion with Neutrogena Clear Coverage Flawless Matte CC Cream. Available in 34 natural-looking shades, this color correcting cream makeup from a dermatologist recommended br more→and provides full, matte coverage, designed to mask imperfections and even skin tone. The mattifying foundation was developed with dermatologists for acne prone skin and is formulated with niacinamide (b3) and is hypoallergenic, free of oil, fragrance, parabens, and phthalates. This breathable formula feels comfortable on skin, blurs the look of discoloration and redness, and leaves skin feeling soft and smooth.

ColorStay Skin Awaken 5-in-1 Concealer erases, perfects, brightens, hydrates and refreshes skin for a flawlessly awake look. Up to 24-hour wear. Infused with Caffeine and Vitamin C. Visibly hides impe more→rfections and dark circles and brightens skin while camouflaging puffiness. Transfer-resistant formula has an ultra-lightweight comfortable feel that builds for natural-looking coverage. In 19 natural-finish shades spanning light, medium, deep and universal. Using the mess-free antibacterial sponge tip applicator, dab on the multitasking, long-wearing concealer. Dot concealer onto dark circles, starting under the inner corners of your eyes. Blend out lightly with your ring finger (avoid using your …

Get a matte finish that won’t fall flat with L'Oreal Paris Pro-Matte Foundation. This light foundation provides medium to full coverage with a matte finish that lasts up to 24 hours. Air-light, oil-fr more→ee, longwearing liquid foundation blurs the look of pores. This formula's anti-shine technology resists sweat, heat and humidity — hiding imperfections for a smooth, even complexion that lasts all day. Available in more than 20 shades, the colors stay true and won't change or fade. Instructions: Apply Pro-Matte Foundation with fingers or with your favorite foundation brush.

Milani's Conceal + Perfect Longwear Concealer is a highly pigmented, ultra-creamy, full coverage formula that blends seamlessly to instantly mask imperfections, hyper-pigmentation, blemishes, under ey more→e circles and skin discoloration. This light-weight, water-resistant concealer is designed to really go the distance with up to 12 hours of crease-free, water-resistant wear. The antioxidant-rich formula features Polyphenols & Cocoa Peptides to help protect skin from environmental damage, while Hyaluronic Acid, Shea Butter & Olive Fruit Oil moisturize and condition to keep skin super hydrated. Available in 18 tone-perfect shades. The formula is paraben-free, vegan & never tested on animals. Made …

Milani's Conceal + Perfect Longwear Concealer is a highly pigmented, ultra-creamy, full coverage formula that blends seamlessly to instantly mask imperfections, hyper-pigmentation, blemishes, under ey more→e circles and skin discoloration. This light-weight, water-resistant concealer is designed to really go the distance with up to 12 hours of crease-free, water-resistant wear. The antioxidant-rich formula features Polyphenols & Cocoa Peptides to help protect skin from environmental damage, while Hyaluronic Acid, Shea Butter & Olive Fruit Oil moisturize and condition to keep skin super hydrated. Available in 18 tone-perfect shades. The formula is paraben-free, vegan & never tested on animals. Made …

Milani's Conceal + Perfect Longwear Concealer is a highly pigmented, ultra-creamy, full coverage formula that blends seamlessly to instantly mask imperfections, hyper-pigmentation, blemishes, under ey more→e circles and skin discoloration. This light-weight, water-resistant concealer is designed to really go the distance with up to 12 hours of crease-free, water-resistant wear. The antioxidant-rich formula features Polyphenols & Cocoa Peptides to help protect skin from environmental damage, while Hyaluronic Acid, Shea Butter & Olive Fruit Oil moisturize and condition to keep skin super hydrated. Available in 18 tone-perfect shades. The formula is paraben-free, vegan & never tested on animals. Made …

When it comes to blemishes, don’t get mad—get even! This full-coverage concealer disguises discoloration, from tired under-eyes to angry pimples, for up to 12 hours of wear. Put your best face forward more→with our hydrating, Hyaluronic Acid & Vitamin E-infused formula that replenishes your skin’s moisture as it blends in seamlessly. Choose one of 18 water-resistant shades.