Mascaras

Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up. Why you'll love it: • Gives your lashes maximum curl and lift • Double-sided and curved silicone brush works to separate, lift, and curl each lash • Smudge- and flake-resistant formula • Vegan and cruelty-free Shade Descriptions: • Black • Pitch Black (a deeper,…

Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up. Why you'll love it: • Gives your lashes maximum curl and lift • Double-sided and curved silicone brush works to separate, lift, and curl each lash • Smudge- and flake-resistant formula • Vegan and cruelty-free Shade Descriptions: • Black • Pitch Black (a deeper,…

Volume that hits all the high notes! The formula of e.l.f.’s Lash It Loud Volumizing Mascara has intensely rich pigments that easily coats lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define & add dimension. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Stand out without going all out. e.l.f. Cosmetics Lash Beats Defining & Lengthening Mascara is formulated with fibers to give your lashes limitless length and definition for a naturally enhanced look. This defining and lengthening mascara features a wand with a narrow, flexible brush to create effortless separation and longer looking lashes without any unwanted lumps and clumps. On the days you’re in the mood to go bold, apply additional coats to build your desired effect. Only at Target! Why e.l.f. loves: • Enhances natural lashes the perfect amount • Buildable formula contains fibers to help lashes look longer • Narrow, flexible brush helps define and separate each lash • Available in Black a…

Stand out without going all out. e.l.f. Cosmetics Lash Beats Defining & Lengthening Mascara is formulated with fibers to give your lashes limitless length and definition for a naturally enhanced look. This defining and lengthening mascara features a wand with a narrow, flexible brush to create effortless separation and longer looking lashes without any unwanted lumps and clumps. On the days you’re in the mood to go bold, apply additional coats to build your desired effect. Only at Target! Why e.l.f. loves: • Enhances natural lashes the perfect amount • Buildable formula contains fibers to help lashes look longer • Narrow, flexible brush helps define and separate each lash • Available in Black a…

Turn up the volume and bump up the curl! e.l.f Cosmetics volumizing and defining Lash It Loud Waterproof Mascara is formulated with intensely rich pigments that effortlessly coat lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to add all the definition and drama you want. Why you’ll love it: • Waterproof, clean, and vegan formula • Achieve definition and volume for your lashes • Volumizing formula features intensely rich pigments for bolder than ever lashes • Flexible, silicone brush grips lashes from root to tip for insane volume Shade Description: Black All e.l.f. products are free from phthalates, parabens, nonylphen…

Volume that hits all the high notes! The formula of e.l.f. Cosmetics Lash It Loud Volumizing Mascara has intensely rich pigments that easily coats lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define & add dimension. Why e.l.f. loves: • Achieve mega volume lashes instantly • Volumizing mascara is formulated with intensely rich pigments for bolder than ever lashes • Flexible, silicone brush grips lashes from root to tip for insane volume All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. Proud…

WHAT IT IS: Looking for an instant makeover? Don’t be afraid to look a lot better with our full volume and length mascara! Infused with lash-strengthening Keratin and the blackest of black pigments to deliver dramatic results with all-day wear WHY IT’S GOOD FOR YOU: Infused with a powerful blend of Murumuru Butter, Cupuaçu Butter, and Tucuma Butter from the lush and nutrient-rich Amazon. Packed with essential fatty acids and pro-vitamins that soften, condition, and moisturize lashes, leaving it silky soft. Key Ingredients: • Lash-Strengthening Keratin • Murumuru Butter • Cupuaçu Butter • Tucuma Butter Directions: Brush through lashes, starting at base of lash line. Work up length of lashes to t…

Boost those lashes and bring them to new heights with the help of this bold waterproof mascara. Infused with a blend of castor oil, vitamin E, and vegetable collagen, your lashes will look softer and plumper than they ever have before. The unique eye-hugging brush coats every lash from root to tip for stunning results. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options wh…

Get lash extension hype in one swipe with e.l.f. Cosmetics’ Lash XTNDR Mascara. This lengthening mascara uses lightweight tubing technology to wrap each eyelash and visibly extend the look of lashes beyond their natural length. The tapered silicone brush grips and separates each lash for instant drama. Clump-, flake-, and smudge-resistant, the buildable formula is enriched with jojoba seed oil to nourish and condition your lashes. Why you'll love it: • Long-lasting, lengthening mascara that creates the look of lash extensions • Tubing technology wraps lashes in lightweight tubes for buildable length • Flexible, tapered silicone brush grips and separates each lash • Clump-, flake-, and smudge…

Get lash extension hype in one swipe with e.l.f. Cosmetics’ Lash XTNDR Mascara. This lengthening mascara uses lightweight tubing technology to wrap each eyelash and visibly extend the look of lashes beyond their natural length. The tapered silicone brush grips and separates each lash for instant drama. Clump-, flake-, and smudge-resistant, the buildable formula is enriched with jojoba seed oil to nourish and condition your lashes. Why you'll love it: • Long-lasting, lengthening mascara that creates the look of lash extensions • Tubing technology wraps lashes in lightweight tubes for buildable length • Flexible, tapered silicone brush grips and separates each lash • Clump-, flake-, and smudge…

Get lash extension hype in one swipe with e.l.f. Cosmetics’ Lash XTNDR Mascara. This lengthening mascara uses lightweight tubing technology to wrap each eyelash and visibly extend the look of lashes beyond their natural length. The tapered silicone brush grips and separates each lash for instant drama. Clump-, flake-, and smudge-resistant, the buildable formula is enriched with jojoba seed oil to nourish and condition your lashes. Why you'll love it: • Long-lasting, lengthening mascara that creates the look of lash extensions • Tubing technology wraps lashes in lightweight tubes for buildable length • Flexible, tapered silicone brush grips and separates each lash • Clump-, flake-, and smudge…

Maybelline Volum’ Express The Mega Plush Washable Blackest Black Mascara revolutionary gel-mousse formula has 40% less hard waxes for big lashes. The patented Flexor Brush gently coats every lash with supple volume. Mega volume goes mega plush, lashes are never stiff or brittle. Ophthalmologist tested. Suitable for contact lens wearers. Step 1. Sweep the Flexor Brush from the root to tip of lashes. Step 2. Apply until a plush look is achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

Maybelline Volum’ Express The Mega Plush Washable Very Black Mascara revolutionary gel-mousse formula has 40% less hard waxes for big lashes. The patented Flexor Brush gently coats every lash with supple volume. Mega volume goes mega plush, lashes are never stiff or brittle. Ophthalmologist tested. Suitable for contact lens wearers. Step 1. Sweep the Flexor Brush from the root to tip of lashes. Step 2. Apply until a plush look is achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

Maybelline Volum’ Express The Mega Plush Waterproof Very Black Mascara revolutionary gel-mousse formula has 40% less hard waxes for big lashes. The patented Flexor Brush gently coats every lash with supple volume. Mega volume goes mega plush, lashes are never stiff or brittle. Ophthalmologist tested. Suitable for contact lens wearers. Step 1. Sweep the Flexor Brush from the root to tip of lashes. Step 2. Apply until a plush look is achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

Big, bold, and fast enough to take on NYC, this clump-free washable mascara delivers 9x times the volume in just one coat! Lashes look thicker and more voluminous thanks to the iconic Mega Brush and plumping mascara formula, infused with 2x the collagen. Ophthalmologist tested and suitable for contact lens wearers. Step 1: Sweep the Mega Brush from the root-to-tip of lashes to create instant volume. Step 2: Try not to let the mascara dry in between coats. Step 3: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Lashes go powerful with Colossal Big Shot. 8 out of 10 saw bigger bolder volume. The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers bold volume. Ophthalmologist tested. Suitable for contact lens wearers. Packaging may vary. Step 1. Sweep the Big Shot brush from root to tip for dramatic volume. Step 2. Repeat to build even bigger volume. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

The revolutionary wiper and brush deliver the perfect amount of formula to each lash for zero clumps. Ophthalmologist tested. Suitable for contact lens wearers. Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover. To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue …

Lashes get amplified! The double collagen formula wraps each lash from root to tip for colossal impact, while Maybelline’s biggest brush fills out lashes for a pumped up look. Ophthalmologist tested. Suitable for contact lens wearers. Step 1. Draw the Pumped Up! Colossal brush from root to tip of lashes for instant volume. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover. To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. C…

Lashes go powerful with Colossal Big Shot. 8 out of 10 saw bigger bolder volume. The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers bold volume. Ophthalmologist tested. Suitable for contact lens wearers. Packaging may vary, what you receive may not be what is reflected on site. Step 1. Sweep the Big Shot brush from root to tip for dramatic volume. Step 2. Repeat to build even bigger volume. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover. TO SAFEGUARD MAYBELLINE PURITY, RESERVE THIS PRODUCT FOR YOU PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC …

The collagen formula and Claw Brush plump and spike out lashes at the corners for a wild cat eye look. This washable mascara delivers instant volume with no clumps. Ophthalmologist tested. Suitable for contact lens wearers. Step 1. Sweep the Claw Brush outwards to stretch lashes to corners. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover. To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change …

Lashes go bigger, bolder, more extreme with Maybelline Volum' Express Pumped Up! Colossal Mascara. Ophthalmologist tested. Suitable for contact lens wearers. Step 1. Draw the Pumped Up! Colossal brush from root to tip of lashes for instant volume. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover. CAUTION: DO NOT USE NEAR FIRE, FLAME, OR HEAT. To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change …

Lashes go powerful with Colossal Big Shot. 8 out of 10 saw bigger bolder volume. The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers bold volume. Ophthalmologist tested. Suitable for contact lens wearers. Packaging may vary. Step 1. Sweep the Big Shot brush from root to tip for dramatic volume. Step 2. Repeat to build even bigger volume. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

This patented supersonic brush has a hard inner core and evenly-spaced soft bristles to deliver 8X the volume. This clump-free mascara glides on evenly from root to tip for big, smooth, and even eyelashes. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. Packaging May Vary Step 1. Sweep the Supersonic Brush from the root to tip of lashes. Step 2. Apply until your lashes take off to an explosive level of volume. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover. To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving …