The children's line of sonic toothbrushes includes devices specifically adapted for younger users. Unlike adult models, this series is focused on engaging the child in the process through gamification, using a built-in Bluetooth module to connect with an educational mobile app. It acts as a personal trainer and main motivator: visually demonstrating the correct brushing technique in real-time, showing which parts of the jaw are already cleansed of virtual microbes, and which require attention. For each quality brushing session, the child receives rewards, and there's a separate dashboard for parents where statistics of all sessions are saved, allowing them to monitor the regularity and quality of brushing even on days when the child did it independently.


Another distinctive feature is the bright design with a variety of colors and the possibility of customization: the set includes interchangeable reusable stickers, allowing the child to independently change the gadget's appearance, turning it into a toy. The rubberized body prevents slipping, and its shape allows parents to hold the device, helping the child during the initial learning stages.

The primary technological process is based on the brand's standard sonic technology, creating up to 62,000 brushing movements per minute, although the For Kids toothbrush software is configured for gradual acclimatization: the KidTimer function gradually increases the session length over 90 days until the child reaches the dentist-recommended two minutes of brushing. Often there are 2 power levels to choose from: low for children from 3 years and high from 7 years. The built-in KidPacer timer melodically signals the need to change the brushing zone, helping to evenly treat all four quadrants of the mouth. The battery is designed for 14 days of autonomous operation, and the charging base has a universal design compatible with other Sonicare family toothbrushes.

Most often, the set includes, in addition to the charger, replacement heads of different sizes: Compact for younger children and Standard for older children.