Hair Styling Products AlterEgo

Alter Ego Technofruit Color 6/31 una permanent hair color of 100 ml, designed for chi who desires a dark blonde with elegant and refined grey-gold highlights. This product combines innovation and professional quality, guaranteeing una a uniform and long-lasting coverage that enhances every type of hair. The formula enriched with nourishing ingredients protects the hair fiber, keeping the hair soft, shiny, and healthy even after coloring. Easy to apply, it offers intense and vibrant results from the very first application, enhancing the naturale brightness of the hair. Alter Ego Technofruit Color represents the ideal choice for chi seeking a long-lasting color and a modern style, without sacrificing …

Alter Ego BlondEgo Pure is an innovative tonic specifically formulated for blonde hair, available in various colors inspired by natural shades, including delicate caramel. With una a practical 60 ml package, this product combines high-quality ingredients to give brightness and vitality to lightened or bleached hair. Its enriched formula nourishes and protects the hair fiber, counteracting yellowing and maintaining una a fresh and brilliant tone over tempo. Ideal for chi those seeking a professional treatment for daily use, BlondEgo Pure enhances every shade of blonde with elegance and delicacy, guaranteeing visible and long-lasting results. An indispensable ally for an impeccable and naturale …

Alter Ego Passion Color una coloring hair mask 250 ml available in multiple vibrant shades, including the refined Cherry Berry color. This product combines the intense care of a una nourishing mask with a gentle coloring treatment, ideal for chi who wish to renew their hair with a luminous and brilliant effect. The enriched formula ensures una even coverage and una long-lasting hold, without compromising hair health. Thanks to its creamy texture, it is easy to apply, facilitating distribution even on the most resistant lengths. Perfect for chi looking for an intense color with a naturale finish, Alter Ego Passion Color enhances every hair type with a touch of style and personality.

Alter EgoBond 8 Bond Intense una professional moisturizing mask of 100 ml, designed to strengthen and regenerate deeply damaged hair. Formulated with Bond Repair technology, it acts directly on the hair's inner struttura, repairing the damaged bonds caused by chemical treatments, external agents, and mechanical stress. Its rich and creamy texture intensely nourishes, providing softness, elasticity, and long-lasting una shine without weighing hair down. Ideal for all hair types, this mask improves manageability and prevents split ends. Alter EgoBond 8 Bond Intense represents the perfect solution for those who chi want professional results at home, combining effectiveness and practicality in a …

Alter EgoBond 7 Nourishing Hair Oil, 100 ml, an innovative treatment by Alter Ego, designed to regenerate and protect the hair. The advanced formula, enriched with nourishing and restorative ingredients, penetrates deeply, providing immediate softness and shine without weighing the hair down. Ideal for damaged, dry, or fragile hair, this oil promotes the repair of hair fibers and prevents split ends, ensuring una visibly healthier and silkier hair. The lightweight texture is quickly absorbed, making styling easier and guaranteeing una long-lasting protection against external agents and daily aggressions. A true beauty elixir for chi who desire vital, strong, and naturale-looking hair, enhancing …