Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz: Paraben-Free, Vegan, Cucumber Scent

Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver + gray hair, keeping your color exactly as nature (or your colorist) intended. KEY INGREDIENTS: • Violet Pigment: Helps brighten color + neutralize brassiness​ • Amaranth: Helps amplify shine + glossiness​ • Rice Protein: Helps fortify against damage + add shine to enhance highlights FEATURES: • Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss • Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance • Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified HOW TO USE: Work into wet hair, rinse + follow with Odele Purple Conditioner. Use no more than 2-3 times per week to avoid over-correction of color. Avoid contact with eyes. Packaging contains >30% recycled content.