CURLSMITH Essential Moisture Cleanser - 12 fl oz - Ulta Beauty: For Textured, Curly, Wavy Hair, Liquid Shampoo

WHY USE CURLSMITH ESSENTIAL MOISTURE CLEANSER: Curlsmith Essential Moisture Cleanser gently cleanses the hair, helping remove dirt and product build-up but leaving your hair feeling nourished at the same time. HOW THE MAGIC HAPPENS: Its foaming action gently cleanses without stripping the hair of moisture. It increases hydration by 87% and instantly helps to reduce frizz*. It's suitable for frequent washes and is also safe for colored hair. Use our essential moisture cleanser in conjunction with Curlsmith curl quenching conditioning wash to ensure the scalp is cleansed without stripping your natural oils. *When used EM cleanser & conditioner together (Based on third party testing vs. a non-conditioning shampoo & conditioner) WHAT MAKES CURLSMITH DIFFERENT: Inspired by generations of homemade hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples and rare ingredients to make premium products that really work. Essential Moisture Cleanser is blended with sunflower seed oil, andiroba and gentle moisturizing cleansers to clean the hair without it feeling dry afterwards. NO NASTIES: All Curlsmith products have zero spoons of sulphates, silicones, mineral oils and phthalates. Plus they’re Vegan and Cruelty Free. HOW TO USE: Apply generously on wet hair. Massage vigorously into your scalp to break down dirt and product build-up. Rinse off thoroughly. Follow with the Curlsmith Essential Moisture Conditioner to hydrate and moisturize.