Comparison Kivi 32F700WU 32 " vs Kivi 32FR55WU 32 "

The type of matrix used in the TV. Among them, OLED, QLED, QD-OLED and NanoCell deserve the most attention, which are found in TVs of the relevant price category. Now more about each of them and other more classic options:

— OLED. TVs with screens that use organic light-emitting diodes — OLED. Such LEDs can be used both to illuminate a traditional LCD matrix, and as elements from which a screen is built. In the first case, the advantages of OLED over traditional LED are compactness, extremely low power consumption, backlight uniformity, as well as excellent brightness and contrast ratios. And in matrices, consisting entirely of OLED, these advantages are even more pronounced. The main disadvantages of OLED TVs are the high price (which, however, is constantly decreasing as the technology develops and improves), as well as the susceptibility of organic pixels to burn-in during long-term broadcast of static images or pictures with static elements (TV channel logo, information panel, etc.).

— QLED. TVs with screens using "quantum dot" technology — QLED. Such screens differ from conventional LED matrices in the design of the backlight: multilayer colour filters in such a backlight are replaced with a thin-film light-transmitting coating based on nanoparticles, and traditional white LEDs are replaced with blue ones. This a...llows to achieve a significant increase in brightness and colour saturation at the same time as improving the quality of colour reproduction, besides, it reduces the thickness and reduces the power consumption of the screen. The disadvantage of QLED matrices is traditional — the high price.

— QD-OLED. A kind of hybrid version of matrices that combine “quantum dots” (Quantum Dot) and organic light-emitting diodes (OLED) in one bottle. The QD-OLED modification was introduced by Samsung at the end of 2021 in response to advanced OLED panels from LG. The technology takes the best from QLED and OLED: it is based on blue LEDs, self-luminous pixels (instead of external backlighting) and “quantum dots”, which play the role of colour filters, but at the same time practically do not attenuate the light (unlike traditional filters) . Thanks to the use of a number of advanced solutions, the creators managed to achieve very impressive characteristics, significantly superior to many other OLED matrices. Among them are high peak brightness from 1000 nits (cd/m²), excellent contrast and black depth, as well as colour coverage of over 90% according to the BT.2020 standard and more than 120% according to DCI-P3. Such matrices are found mainly in flagship TV panels.

— IPS. A type of matrix originally designed for high quality colour rendering. Indeed, IPS screens produce bright and rich colours, have a good colour gamut, and demonstrate wide viewing angles. The initial disadvantage of this technology was the low response time, but in modern modifications of IPS this point has been practically eliminated. Matrices of this type are very popular in the advanced budget and mid-price segment of TV panels.

— *VA. In this case, we mean one of the varieties of VA (Vertical Alignment) type matrices - MVA, PVA, Super PVA, etc. Specific varieties may vary slightly in properties, but they all have common features. In fact, *VA matrices are a more affordable alternative to IPS panels: they are relatively inexpensive, provide fairly good colour reproduction and viewing angles of up to 178°. The main disadvantage of such screens is the long response time, but in modern models this has been practically eliminated thanks to the constant improvement of technology. *VA matrices are used in TVs that are positioned as functional and at the same time affordable models.

— PLS. In fact, it is one of the varieties of the IPS matrices described above, developed by Samsung. According to the manufacturer, in such matrices it was possible to achieve higher brightness and contrast than in traditional IPS, as well as to slightly reduce the cost.

— NanoCell. Matrix based on quantum dots. This type of matrix is used in LG TVs and was first introduced in 2017. NanoCell matrices use the structure of classic LCD displays. But unlike the latter, they use so-called quantum dots instead of the classic general backlight, which provide monochromatic light. NanoCell technology reduces power consumption while increasing colour gamut and viewing angle. It is worth noting separately that NanoCell matrices are not the only ones using quantum dot technology. Similar solutions are offered by: Samsung (QLED matrix), Sony (Triluminos matrix), Hisense (ULED).

The type of coating used on the TV screen.

— Matte. Historically, the first type of coating for LCD screens, which is often found today. Screens with such a coating generally have average characteristics of brightness, saturation and colour reproduction quality, in terms of these indicators they are inferior to glossy counterparts. However, the matte coating has one important advantage: it has virtually no glare from ambient light. In some situations, this can be an important advantage — for example, if the TV is installed opposite the window. And for some users it is more pleasant to look at the screen without glare, albeit relatively dim.

— Glossy. A coating designed to improve the brightness and colour quality of the visible image compared to matte screens. The creators have managed to achieve this goal: "glossy" screens really provide rich, vibrant colours and a brighter image. The key disadvantage of such screens is the appearance of glare from ambient light on them — this can ruin the whole viewing experience. Because of this, the classic glossy coating is practically not used today, anti-glare solutions have taken its place (see below).

— Glossy (anti-glare). Modification of the glossy coating, created, as the name implies, in order to eliminate the main drawback of the classic gloss — glare from external lighting. This is not to say th...at such screens do not glare at all, but there are much less reflections on them than on ordinary glossy ones. As for the image quality, it is at least not much worse, and often even better (especially since such coatings are constantly being improved). Thanks to all this, most modern TVs of all price categories are equipped with anti-glare screens.

The maximum brightness of the image provided by the TV screen.

The image on the screen should be bright enough so that you do not have to strain your eyes unnecessarily to view it. However, too high brightness is undesirable — it will also lead to fatigue. The optimal brightness level depends on the surrounding conditions: the more intense the ambient light, the brighter the TV screen should be. So, on a sunny day, the screen may have to be “turned up” to the maximum, and in the evening, in dimmed light, a relatively dim image will be more comfortable. In addition note that large screens require higher brightness, since they are designed for a greater distance from the viewer.

Thus, the higher the number in this paragraph, the greater the margin of brightness this model has, the better it will show itself in intense ambient light. The lowest indicator sufficient for more or less comfortable viewing in any conditions is 300 cd/m² for models with a diagonal of up to 32", 400 cd/m² for models in the range of 32 – 55" and 600 cd/m² for large screens of 60" and more. In this case, the brightness margin anyway will not be superfluous. But with lower indicators, you may have to darken the room somewhat for comfortable viewing.

The level of static contrast provided by the TV screen.

Contrast in a general sense is the ratio in brightness between the brightest whites and the darkest blacks that the screen can produce. Other things being equal, the higher the screen contrast, the better the quality of colour reproduction and detail, the lower the likelihood that it will be impossible to see details in too bright or too dark areas of the image. Static contrast, on the other hand, describes the maximum difference in brightness that can be achieved within one frame without changing the brightness of the image — this is its difference from dynamic contrast (see below).

The values of static contrast are much lower than those of dynamic, but this characteristic is the most "honest". It is on it that the properties of the image seen on the screen at a particular moment depend, it is describes the basic properties of the screen, without taking into account the software tricks provided by the manufacturer in the hardware of the TV.

TV support for high dynamic range technology — HDR.

This technology is designed to expand the range of brightness reproduced by the TV; Simply put, an HDR model will display brighter whites and darker blacks than a regular TV. In fact, this means a significant improvement in colour quality. On the one hand, HDR provides a very "live" image, close to what the human eye sees, with an abundance of shades and tones that a normal screen cannot convey; on the other hand, this technology allows to achieve very bright and rich colours.

However for the full use of this feature, you need not only an HDR TV, but also content (movies, TV broadcasts, etc.) that was originally created for HDR. Also note that there are several different HDR technologies that are not compatible with each other. Therefore, when buying a TV with this feature, it is highly advisable to clarify which version of HDR it supports (HDR10, HDR10 + or Dolby Vision). And the following are found:

— HDR10. Historically the first of the consumer HDR formats, less advanced than the options described below but extremely widespread. In particular, HDR10 is supported by almost all streaming services that provide HDR content, and it is also common for Blu-ray discs. Allows to work with a colour depth of 10 bits (hence the name). At the same time, devices of this format are also compatible wi...th content in HDR10+, although its quality will be limited by the capabilities of the original HDR10.

— HDR10+. An improved version of HDR10. With the same colour depth (10 bits), it uses the so-called dynamic metadata, which allows transmitting information about the colour depth not only for groups of several frames, but also for individual frames. This results in an additional improvement in colour reproduction.

– Dolby Vision. An advanced standard used particularly in professional cinematography. Allows to achieve a colour depth of 12 bits, uses the dynamic metadata described above, and also makes it possible to transmit two image options at once in one video stream — HDR and standard (SDR). At the same time, Dolby Vision is based on the same technology as HDR10, so in modern video technology this format is usually combined with HDR10 or HDR10+.

The TV's connectivity options are based not only on wireless technologies (described above), but also on a wired connection. In particular, additional video transmission can be carried out through VGA, composite AV connectors . Some of them also provide sound transmission, in addition to which there may be a mini-Jack (3.5 mm) and other ports for communication with external devices. More about them:

— USB. Connector for connecting external peripheral devices. The presence of USB means at least that the TV is capable of playing content from flash drives and other external USB media. In addition, there may be other ways to use this input: recording TV programs to external media, connecting a WEB camera (see same paragraph), keyboard and mouse to use the built-in browser and other software, etc. The specific set of options depends on the functionality of the TV, it should be specified separately in each case.

— Card reader. A device for working with memory cards, most often in SD format. The main use of the card reader is to play content from such cards on a TV; such an opportunity is especially convenient for viewing materials from photo and video cameras — it is in such devices that memory cards are widely used. There may be other ways to use this function — fo...r example, recording from the broadcast or even exchanging files between the card and the TV's storage. It is worth bearing in mind that SD cards have several subtypes — original SD, SD HC and SD XC, and not all of them may be supported by the card reader.

— LAN. Standard connector for wired connection to computer networks (both local and the Internet). Mostly found in models with Smart TV support (including Android TV devices; see related paragraphs). A wired connection is less convenient than Wi-Fi, not as aesthetically pleasing, so manufacturers place more emphasis on a wireless connection, as a result of which the speed indicators of the LAN connector are not indicated, and in some cases may be unacceptable for 4K broadcasts.

— VGA. Analogue video input, also known as D-sub 15 pin. Initially, the VGA interface was developed for computers, but due to the emergence of more advanced standards like HDMI (see below) and technical limitations (the maximum resolution is only 1280x1024, the inability to transmit sound), it is considered obsolete and is used less and less. So it makes sense to specifically look for a TV with such a connector mainly in cases where it is planned to be used as a monitor for an outdated computer or laptop.

– Composite AV input. Analogue input for video and audio transmission. Previously, it consisted of 3 RCA sockets (yellow for video, white and red for audio) and was connected to the equipment accordingly. Now in many models you can find an AV output, which is a single connector in the “headphone” format, to which a tee cable is already connected (check availability in the package).

— COM port (RS-232). A connector originally designed for computer equipment. In TVs, it is used as a service interface: for troubleshooting, updating firmware, adjusting TV parameters and various calibrations, integrating the TV into centralized remote control systems, etc. Note that the COM port may differ in shape and contact group in different TV models. It is often designated as RS-232C.

The amount of memory installed in the TV to store content in the device. The larger size is especially relevant given that modern TVs allow the installation of additional applications that enhance the capabilities — and these applications also require space. However, do not forget that the TV system also requires space. And manufacturers by the volume can indicate both the total value and the free memory calculated for installing applications. And the volume itself can vary from 4 GB to 16 GB or more. However, a TV with 8 GB memory may be the best option.

The amount of random access memory (RAM) installed in the TV.

In general, this volume is selected by the manufacturer in such a way that the device can normally cope with the tasks that are claimed for it. On the other hand, all else being equal, more RAM ( 3 GB, 4 GB or more) usually means faster performance. This parameter is especially important if the TV runs on Android: such firmware allows the installation of additional applications that may have rather high requirements for RAM. However, TVs with 2 GB of RAM and below can also not be discounted — they just can't pull high-demanding applications. But do not forget that this is a TV, not a laptop.

The electrical power normally consumed by the TV. This parameter strongly depends on the screen size and sound power (see above), however, it can be determined by other parameters — primarily additional features and technologies implemented in the design. It is worth noting that most modern LCD TVs are quite economical, and most often this parameter does not play a significant role — in most cases, power consumption is about several tens of watts. And even large models with a diagonal of 70 – 90" consume about 200 – 300 W — this can be compared with the system unit of a low-power desktop PC.