Brightness
The maximum brightness of the image provided by the TV screen.
The image on the screen should be bright enough so that you do not have to strain your eyes unnecessarily to view it. However, too high brightness is undesirable — it will also lead to fatigue. The optimal brightness level depends on the surrounding conditions: the more intense the ambient light, the brighter the TV screen should be. So, on a sunny day, the screen may have to be “turned up” to the maximum, and in the evening, in dimmed light, a relatively dim image will be more comfortable. In addition note that large screens require higher brightness, since they are designed for a greater distance from the viewer.
Thus, the higher the number in this paragraph, the greater the margin of brightness this model has, the better it will show itself in intense ambient light. The lowest indicator sufficient for more or less comfortable viewing in any conditions is 300 cd/m² for models with a diagonal of up to 32", 400 cd/m² for models in the range of 32 – 55" and 600 cd/m² for large screens of 60" and more. In this case, the brightness margin anyway will not be superfluous. But with lower indicators, you may have to darken the room somewhat for comfortable viewing.
Static contrast
The level of static contrast provided by the TV screen.
Contrast in a general sense is the ratio in brightness between the brightest whites and the darkest blacks that the screen can produce. Other things being equal, the higher the screen contrast, the better the quality of colour reproduction and detail, the lower the likelihood that it will be impossible to see details in too bright or too dark areas of the image. Static contrast, on the other hand, describes the maximum difference in brightness that can be achieved within one frame without changing the brightness of the image — this is its difference from dynamic contrast (see below).
The values of static contrast are much lower than those of dynamic, but this characteristic is the most "honest". It is on it that the properties of the image seen on the screen at a particular moment depend, it is describes the basic properties of the screen, without taking into account the software tricks provided by the manufacturer in the hardware of the TV.
Response time
The response time can be described as the maximum time required for each pixel of the screen to change brightness, in other words, the longest time from the receipt of a control signal to the pixel until it switches to the specified mode. The actual switching time may be less — if the brightness changes slightly, it can be calculated in microseconds. However, it is the longest time that matters — it describes the guaranteed response speed of each pixel.
First of all, the frame rate is directly related to the response time (see the relevant paragraph): the lower the response time, the higher the frame rate can be provided on this sensor. However, the actual frame rate may be less than the theoretical maximum, it all depends on the TV. Also note that the overall image quality in dynamic scenes depends primarily on the frame rate. Therefore, we can say that the response time is an auxiliary parameter: the average user rarely needs this data, and in the specifications they are given mainly for advertising purposes.
Sound power
The nominal power of the sound produced by the TV's sound system.
The larger the screen and the greater the estimated distance to the viewer, the more powerful the sound system must be in order to be heard normally. Manufacturers take this moment into account, moreover, most often they also provide a solid volume margin. So if a TV is bought for home viewing in a quiet, calm environment, you can not pay much attention to the sound power: it is guaranteed to be enough for such a usage. It makes sense to specifically look for models with high-power speakers for a noisy environment — for example, a cafe or other public space. Detailed recommendations on this matter can be found in special sources, but here we note that even in such cases, connecting external speakers can be a good alternative.
Outputs
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Coaxial (S/P-DIF). An interface for transmitting audio in digital format, which allows to transmit multi-channel audio via a single cable with an RCA connector (“tulip”). In terms of resistance to interference, this standard is somewhat inferior to the optical one (see below) — this is due to the fundamental differences between these interfaces. On the other hand, electrical cable is more reliable than optical fibre and is not as sensitive to pressure and bending.
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Optical. An output for transmission of a digital audio signal on a fibre optic cable; allows the transmission of multi-channel audio. Notable for its complete insensitivity to electromagnetic interference. On the other hand, fibre optic cable is quite fragile, it must be protected from bending and strong pressure.
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Mini-Jack (3.5 mm) for headphones. Standard 3.5mm headphone jack. Headphones can come in handy if you need to keep quiet and you can’t use the TV speakers – for example, at a later time of the day; or vice versa, if the environment is noisy and the sound of the TV is hard to hear. Most modern "ears" use a mini-Jack plug, so this connector is the standard headphone output in TVs. And in some models, this output can also be used as a linear output — for example, to connect individual speakers, a sound recording device, etc.
— Subwoofer. A separate output for connectin
...g a subwoofer to a TV is a speaker for reproducing low and ultra-low frequencies. Audio systems without subwoofers usually reproduce these frequencies quite poorly. The use of subwoofer allows you to achieve the most deep and rich sound, which is especially important when watching movies with a lot of special effects or high-quality recordings from concerts. At the same time, it is worth noting that such outputs are quite rare in TVs: it is assumed that a full-format external audio system is more suitable for a demanding listener than a separate subwoofer.
— Line. Standard analogue audio interface; usually, provides the transmission of two-channel stereo. It is used primarily to connect active speakers and other audio equipment (for example, audio receivers or power amplifiers) to TVs. It can use different types of connectors, but most often it provides either a 3.5 mm mini-Jack or a pair of RCA jacks for tulip cables. Note that it is a separate line output that is meant here; in some models, this function can be performed by a 3.5 mm headphone jack (see above), but for them the presence of a line-out is not indicated.Wall mount
Most TVs have a VESA wall mount which may vary in size. The basis for such mount is a rectangular plate with four holes for screws in the corners. The main characteristic of such a mount is the distance between the holes — it is measured along the sides of the rectangle and is expressed in two numbers. The original VESA format is 100x100, these mounts are used for most medium-sized LCD TVs. For small screens, 75x75 mounts are provided, for large ones — 200x200 and more (up to 800x400).
However, there are also models that are equipped with a standard (proprietary) mount from the manufacturer. Mostly these are either ultra-thin TVs or designer lines. Anyway, the mount in the kit is suitable only for the selected model.
Power consumption
The electrical power normally consumed by the TV. This parameter strongly depends on the screen size and sound power (see above), however, it can be determined by other parameters — primarily additional features and technologies implemented in the design. It is worth noting that most modern LCD TVs are quite economical, and most often this parameter does not play a significant role — in most cases, power consumption is about several tens of watts. And even large models with a diagonal of 70 – 90" consume about 200 – 300 W — this can be compared with the system unit of a low-power desktop PC.