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Comparison LG OLED48C3 48 " vs Sony XR-48A90K 48 "

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LG OLED48C3 48 "
Sony XR-48A90K 48 "
LG OLED48C3 48 "Sony XR-48A90K 48 "
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Size48 "48 "
Operating systemSmart TV (proprietary system)Google TV (Android TV)
CPULG α 9 Gen 6Sony Cognitive XR
Display
MatrixOLEDOLED
Screen surfaceglossy (anti-glare)glossy (anti-glare)
Resolution3840x2160 px3840x2160 px
4K upscaling
Frame rate
100 Hz /120 Гц HFR/
120 Hz
HDR supportHDR10, Dolby Vision
Brightness / contrast enhancement
 /AI Brightness Control/
 /Enhancer Pixel Contrast Booster/
Colour enhancement
 /OLED Colour/
 /XR Smoothing Live Color/
AMD compatibleAMD FreeSync Premium
NVIDIA compatibleG-Sync
Multimedia
Sound power40 W25 W
Number of speakers22
Subwoofer
Audio decodersDolby AtmosDolby Atmos, DTS
Teletext
Picture-in-picture
Features
Features
AirPlay 2
Wi-Fi 5 (802.11ac)
TV recording
Miracast
 
Bluetooth v 5.0
DLNA support
voice control
multimedia (air mouse remote)
Amazon Alexa
 
AirPlay 2
Wi-Fi 5 (802.11ac)
TV recording
 
Chromecast
Bluetooth v 4.2
DLNA support
voice control
 
 
Google Assistant
Connectors
Inputs
USB x3
LAN
 
 
USB x2
LAN
composite
COM port (RS-232)
HDMI44
HDMI versionv 2.1v 2.1
HDMI technologiesVRR, ALLM, eARCVRR, ALLM
Outputs
optical
optical
General
Built-in memory16 GB
Wall mountVESA 300x200 mmVESA 300x300 mm
Stand shape1 leg on the platform1 leg on the platform
Dimensions (WxHxD)
1071x675x230 mm /with stand/
1069x629x225 mm /with stand/
Dimensions without stand (WxHxD)1071x618x47 mm1069x624x59 mm
Weight
16.8 kg /with stand/
16.5 kg /with stand/
Color
Added to E-Catalogapril 2023september 2022

Operating system

Smart TV (own system). The operating system of the TV is represented by the manufacturer's proprietary software shell. Usually, such operating systems have an attractive and understandable menu, similar to a traditional Smart TV. A proprietary operating system is developed by the manufacturer for the hardware resources of a particular TV model or a whole line. But, as practice shows, compared to the classic Smart TV, the functionality of its own system often has significant limitations, and the system itself, in fact, is a stripped-down version of a full-fledged Smart TV.

Smart TV (Android AOSP). This type of operating system is a modification of the popular Android OS, mainly notable for being open source. It is a versatile operating system that gives the user much more freedom to create changes and customizations within the system itself. At the same time, the installation and stability of certain applications on this platform are not guaranteed, and the overall system management was not specially “tailored” for large screens, which may cause some inconvenience. First of all, such solutions will arouse interest among users who understand the features of the Android OS, like to customize and control everything for themselves, and have time for this.

Android TV. TVs of this type boast full-fledged Android TV software, specially adapted to work on...large screens. In accordance with the name, it is a kind of Android OS, specially “sharpened” for TVs / projectors, etc. In addition to the common features of all “Androids” (such as the ability to install additional applications, including even games), it has a number of special features: optimized interface, integration with smartphones (including the ability to use them as a remote control), voice search, etc. Thanks to this, TVs with this feature are significantly superior in functionality to models with a “regular” Smart TV. Of course, a dedicated processor, graphics subsystem and memory are provided for the operation of a multifunctional OS, and the presence of such hardware resources is reflected in the total cost of the TV. Given the same optical design, models with Android TV will cost more than classic devices with a simple multi-line menu.

Google TV. Rebranding of the Android TV platform for TVs and smart set-top boxes, or rather, a new shell on top of the operating system under the sign of the “green droid”, introduced since 2021. Among the innovations, it has a redesigned user interface, an improved knowledge base that more efficiently distributes content by genre and collects search information from the entire list of installed applications and subscriptions. The voice assistant now understands the needs of the audience better and provides a detailed list of what was found. A separate tab in the interface contains live broadcasts of current events, whether it be sports events or a rocket launch to Mars. Among other things, the aspects that involve the use of TV as a command post for managing a single ecosystem of a “smart” home have been improved in the system.

CPU

Sony X1. The Sony X1 processor is used in Sony TVs from several series: XH and XG. Such TVs occupy several niches at once: the low-cost category and the middle class. The most inexpensive models show a picture in 4K resolution without dynamic range support, more advanced models use 4K HDR. Basically, these are simple models that are designed only for watching videos. For dynamic games, TVs with such a processor are less suitable.

Sony X1 Extreme. The Sony X1 Extreme processor is 40% more powerful than its predecessor, the Sony X1, and is designed to work with 4K HDR images. Working with HDR dynamic range makes it possible to display a realistic picture of increased quality on the screen. TVs with the Sony X1 Extreme processor are mid-range and high-end models. The image qualit is improved by supporting dynamic backlighting. An important feature of the Sony X1 Extreme is the use of two independent colour rendering databases (Dual database processing). Object-based HDR remaster technology analyzes the image displayed on the screen, matches colours with a database and adjusts them for viewing on a particular TV. Thanks to Super Bit Mapping 4K HDR, colour transitions become smoother and more natural, making the picture even more realistic.

Sony X1 Ultimate. The Sony X1 Ultimate processor can handle both 4K (3840 x 2160) and 8K HDR (7680 x 4320) i...mages, depending on the screen size. TVs with such a processor provide a picture with the deepest detail and the highest quality rendering of textures. TVs with the Sony X1 Ultimate processor are mostly advanced models from the middle and expensive segment. Such TVs provide the effect of complete immersion in the atmosphere of the video being watched. Sony X1 Ultimate supports X-Reality PRO technology with an exclusive database of colour reproduction samples. Even when displaying low-resolution images on a TV screen, the picture quality is automatically upscaled to 8K (4K) with HDR High Dynamic Range. There is support for X-tended Dynamic Range PRO technology, which distributes the backlight in accordance with the displayed scenes. Dynamic backlighting improves contrast and makes the picture as bright as possible, while blacks are more saturated than ever.

Sony Cognitive XR. TVs with Sony XR processor are capable of displaying a picture in 4K resolution at 120 Hz and 8K at 60 Hz. These are high-tech models operating under the control of advanced artificial intelligence. The Sony XR is one of the world's first "cognitive" processors. He processes the video and audio components of broadcasts to improve the quality of the image and sound, which creates a realistic picture of what is happening on the screen. The software algorithms of the processor process information about audio and video in a single stream. The manufacturer claims that the processor works akin to the human brain and goes beyond the capabilities of ordinary artificial intelligence algorithms.

— LG. There are three large families in LG's television image processor hierarchy: α5, α7 and α9.

First-order processors (Alpha 5) are used in low-cost brand TV panels. They cover the basic range of tasks in the manner of improving colour reproduction, scaling video up to 4K and creating virtual surround sound.

Processors of the Alpha 7 line are found on board LG's mid-range TVs with NanoCell and OLED matrices. Their advanced functionality includes automatic adjustment of picture and sound parameters in accordance with the broadcast genre, as well as automatic adjustment of brightness and tones subject to the surrounding space.

LG's flagship TVs are equipped with α9-rank processors, which rely on deep machine learning algorithms to analyze the genre of the video content being broadcast and adapt the image and sound parameters for it. Alpha 9 processors work with all applicable specifications of LG TV's High Dynamic Range technology and feature a professional sound identification system.

Note that with each subsequent edition, LG image processors increase functionality. Their generations are designated by the prefix Gen with the serial number of the generation.

LG α 7 Gen 4. 4th generation intelligent processor used in LG's midrange NanoCell and OLED TVs. It processes high-resolution 4K video broadcasts, scales images to the same format from lower frame resolutions, and has significantly increased processing power. The LG α 7 Gen 4 processor relies on special algorithms that analyze the type of video content in real time to adjust the picture and sound settings according to the broadcast genre. The tones and brightness of the picture on the screen are also automatically adjusted according to the lighting of the surrounding space. Along the way, the processor improves the sound quality of the TV — depending on the content being viewed and the location of the viewers in the room (determined using the Magic Remote).

LG α 9 Gen 4. Powerful neural processor for top LG OLED, Mini LED and NanoCell matrix of 2021 and newer models. It uses deep machine learning algorithms to analyze the genre of broadcast video content and adapt image and sound parameters to it. The processor is tough enough to scale video from 2K and 4K resolutions to ultra-format 8K with much higher levels of detail and image clarity. Another of its features is the AI Picture Pro function, which recognizes objects in the frame (faces, bodies, objects) and processes each of them separately, making images look more natural as a whole. HDR content is optimized with brightness adjustment — the processor works with all applicable High Dynamic Range technology specifications in LG TVs. The icing on the cake is a professional sound identification system that automatically adjusts the volume level in different types of content and mixes two-channel sound into surround sound (5.1.2 format).

Samsung Crystal 4K. The Samsung Crystal 4K processor is used primarily in Samsung's Crystal UHD series TVs. This category of TVs has an affordable price. These are simple models, the screen of which produces a picture in Ultra 4K resolution. The performance of the Samsung Crystal 4K processor is enough to bring the colour quality to the level of HDR. Of the technologies used, we can note the Contrast Enhancer and Dynamic Crystal Colour, thanks to which the contrast and brightness of the image are fine-tuned.

Samsung Quantum 4K. The Samsung Quantum 4K processor is used in Samsung TVs with QLED backlighting. High performance makes it possible to scale the image of Full HD to the level of 4K, and in the high dynamic range of HDR. The Samsung Quantum 4K processor features unique Quantum HDR technology, which makes the image more detailed, richer and more expressive. The processor supports Dual LED dynamic backlight technology, with which the picture acquires extreme contrast and at the same time high brightness. Also, the TVs have a special game mode Real Game Enhancer+ with support for AMD FreeSync technology.

Samsung Quantum 8K. The Samsung Quantum 8K processor has been used in Samsung QLED TVs since 2020. Models in this series are capable of reproducing 8K HDR images, and a picture of such high quality can be obtained even from a source with a resolution of 4K to Full HD. Usually, these are top-level models. TVs of this class can be used as part of a professional home theater. Deep detailing of the picture guarantees complete immersion in the video content. Artificial intelligence QLED TV is responsible for image processing.

Philips P5 Perfect Picture. The Philips P5 Perfect Picture Processor is used in Philips OLED TVs. The processing power of the processor is enough to reproduce the 4K image. In older models, an extended dynamic range of HDR colours is found. TVs with the Philips P5 Perfect Picture processor cover several cost categories at once, the low-cost segment and the average price range. A high-quality picture is displayed on the screen of such models, but, usually, it falls short of the reference Ultra 4K HDR, since this requires a more professional matrix. The P5 Perfect Picture processor is the first Philips CPU to use artificial intelligence. Philips P5 Perfect Picture supports technologies such as Dolby Vision, HDR10+, Perfect Natural Motion and Micro Dimming Pro.

Philips P5 Pro Perfect Picture. The Philips P5 Pro Perfect Picture Processor is used in Philips TVs with enhanced OLED. Models with this processor are capable of displaying an image in Ultra 4K HDR resolution. Usually, it is found in advanced class TVs. Philips P5 Pro Perfect Picture processor TVs use a machine intelligence neural network interface. Google Assistant and Amazon Alexa voice assistants are supported. The processor uses the following image and sound technologies: Dolby Vision, Dolby Atmos, HDR10+, Micro Dimming Perfect and Wide Colour Gamut.

Frame rate

The highest frame rate supported by the TV.

Note that in this case we are talking specifically about the screen’s own frame rate, without additional image processing (see “Index of dynamic scenes”). This frequency must be no lower than the frame rate in the video being played - otherwise there may be jerks, interference and other unpleasant phenomena that degrade the quality of the picture. In addition, the higher the frame rate, the smoother and smoother the movement in the frame will look, and the better the detail of moving objects will be. However, it is worth noting here that playback speed is often limited by the properties of the content, and not by the characteristics of the screen. For example, films are often recorded at a frequency of only 30 fps, or even 24 - 25 fps, while most modern TVs support frequencies of 50 or 60 Hz. This is enough even for viewing high-quality content in HD resolutions (speeds above 60 fps in such video are extremely rare), but there are also “faster” screens on the market: 100 Hz, 120 Hz and 144 Hz. Such speeds, as a rule, indicate a fairly high class of the screen; they also often imply the use of various technologies designed to improve the quality of dynamic scenes.

HDR support

TV support for high dynamic range technology — HDR.

This technology is designed to expand the range of brightness reproduced by the TV; Simply put, an HDR model will display brighter whites and darker blacks than a regular TV. In fact, this means a significant improvement in colour quality. On the one hand, HDR provides a very "live" image, close to what the human eye sees, with an abundance of shades and tones that a normal screen cannot convey; on the other hand, this technology allows to achieve very bright and rich colours.

However for the full use of this feature, you need not only an HDR TV, but also content (movies, TV broadcasts, etc.) that was originally created for HDR. Also note that there are several different HDR technologies that are not compatible with each other. Therefore, when buying a TV with this feature, it is highly advisable to clarify which version of HDR it supports (HDR10, HDR10 + or Dolby Vision). And the following are found:

— HDR10. Historically the first of the consumer HDR formats, less advanced than the options described below but extremely widespread. In particular, HDR10 is supported by almost all streaming services that provide HDR content, and it is also common for Blu-ray discs. Allows to work with a colour depth of 10 bits (hence the name). At the same time, devices of this format are also compatible wi...th content in HDR10+, although its quality will be limited by the capabilities of the original HDR10.

— HDR10+. An improved version of HDR10. With the same colour depth (10 bits), it uses the so-called dynamic metadata, which allows transmitting information about the colour depth not only for groups of several frames, but also for individual frames. This results in an additional improvement in colour reproduction.

– Dolby Vision. An advanced standard used particularly in professional cinematography. Allows to achieve a colour depth of 12 bits, uses the dynamic metadata described above, and also makes it possible to transmit two image options at once in one video stream — HDR and standard (SDR). At the same time, Dolby Vision is based on the same technology as HDR10, so in modern video technology this format is usually combined with HDR10 or HDR10+.

AMD compatible

TV compatibility with special frame synchronization technologies used in AMD graphics cards.

You should pay attention to this parameter if you plan to use the TV as a gaming monitor for a PC or laptop with an AMD graphics adapter. Special timing technologies are used to match the screen refresh rate to the frame rate of the incoming video signal. Such a need arises for the reason that the frame rate issued by the graphics card can “float” when the load on the video adapter changes (this is especially true for demanding games); and if this frequency does not match the screen refresh rate – tears and other unwanted artifacts appear on the image.

The AMD technology used to eliminate this effect is called FreeSync. Nowadays, it is presented on the market in three versions — the original FreeSync and two extended ones:

– AMD FreeSync Premium Pro. The most advanced and functional version, formerly known as AMD FreeSync 2 HDR. In addition to refresh rate sync, it also includes support for HDR (see above), output at a frame rate of at least 120 Hz at Full HD resolution, as well as low frame rate compensation (LFC). The essence of LFC is that when the frame rate of the original video signal falls below the minimum frequency supported by the screen, the same frame is displayed on the screen several times, which allows to maintain the maximum smoothness of the “picture”.

— AMD FreeSync Premium. A somewhat s...implified version compared to FreeSync Premium Pro. It does not provide working with HDR, otherwise it is completely similar.

NVIDIA compatible

TV compatibility with special frame synchronization technologies used in NVIDIA graphics cards, namely G-Sync.

You should pay attention to this parameter if you plan to use the TV as a gaming monitor for a PC or laptop with an NVIDIA graphics adapter. Special timing technologies are used to match the screen refresh rate to the frame rate of the incoming video signal. Such a need arises for the reason that the frame rate issued by the graphics card can “float” when the load on the video adapter changes (this is especially true for resource-demanding games); and if this frequency does not match the screen refresh rate, tearing and other unwanted artifacts appear in the image.

The NVIDIA technology used to eliminate this effect is called G-Sync. Nowadays, you can find both the original G-Sync and the extended version — G-Sync Ultimate, which implements HDR support (see above). In addition, there are screens labeled “G-Sync Compatible”: they were not originally designed to work with G-Sync, but they turned out to be compatible with this technology (at least when working with video cards based on the GPU GeForce GTX 10 series and GeForce RTX 20th series).

Sound power

The nominal power of the sound produced by the TV's sound system.

The larger the screen and the greater the estimated distance to the viewer, the more powerful the sound system must be in order to be heard normally. Manufacturers take this moment into account, moreover, most often they also provide a solid volume margin. So if a TV is bought for home viewing in a quiet, calm environment, you can not pay much attention to the sound power: it is guaranteed to be enough for such a usage. It makes sense to specifically look for models with high-power speakers for a noisy environment — for example, a cafe or other public space. Detailed recommendations on this matter can be found in special sources, but here we note that even in such cases, connecting external speakers can be a good alternative.

Audio decoders

A decoder can be broadly described as a standard in which digital audio (often multi-channel) is recorded. For normal playback of such sound, it is necessary that the corresponding decoder is supported by the device. Dolby Digital and DTS were the first in multi-channel decoding, gradually improving and introducing new features. The final stage for 2020 is Dolby Atmos and DTS X decoders.

Dolby Atmos. A decoder that uses not a rigid distribution of sound across channels, but the processing of audio objects, due to which it can be used with almost any number of channels on a reproducing system — the sound will be divided between channels so that each audio object is heard as close as possible to its proper place. When using Dolby Atmos, ceiling speakers (or speakers facing the ceiling) are highly desirable. However, in extreme cases, you can do without them.

— DTS X. An analogue of the Dolby Atmos described above, when the sound is distributed not through individual channels, but through audio objects. The digital signal contains information about where (according to the director's intention) the object audible to the user should be and how it should move, and the processor of the reproducing device processes this information and determines exactly how the sound should be distributed over the available channels in order to achieve the required localization. Thanks to this, DTS X is not tied to a specific number of audi...o channels — there can be as many as you like, the system will automatically divide the sound into them, achieving the desired sound. Also note that this decoder allows you to separately adjust the volume of dialogues.

Features

Among the features of the TV, first of all, it is worth noting its communication features, which include AirPlay 2, Wi-Fi(in particular Wi-Fi 5 and Wi-Fi 6), Miracast, Chromecast, MHL, DLNA, Bluetooth, in rare cases NFC. As a control, in addition to the classic remote control, there can be multimedia air mouse remote, voice control, voice assistant. As well as special features in the form of Ambilight from Philips. More about them:

— Airplay. TV support for AirPlay technology, usually in the AirPlay 2 version. Initially, this technology was created to broadcast multimedia content from Apple gadgets (iPhone, iPad, etc.) to external devices, including TVs. At the same time, it allows not only to play such content, but also provides many additional features — broadcasting additional information (title of the sound track, album cover), playback control from the TV remote control, etc. In AirPlay 2, in turn, the "multi-room" format was added — the ability to simultaneously broadcast several signals to compatible devices installed in differe...nt places at home (for example, a movie on a TV and an online radio programme on sound system in the kitchen). In addition, in this version, support for voice control via Siri has appeared and a number of technical issues have been improved (in particular, buffering of streamed content).

— Wi-Fi. The presence of a built-in Wi-Fi module in the TV; the supported version of this technology can also be specified in this section. Nowadays, Wi-Fi can be used both for wireless access to the Internet and local networks, as well as for direct connection with other devices (for example, broadcasting video from a smartphone/tablet). The specific application of the wireless connection may be different, depending on the functionality of the TV; in addition to Internet access, examples include DLNA (see below), receiving or transmitting video via Wi-Di or Miracast, and using a mobile gadget as a remote control. However, almost all models with this feature belong to Smart TV (see above).
As for Wi-Fi versions, the most relevant nowadays are Wi-Fi 5, Wi-Fi 6 and Wi-Fi 6E. Also note that, in addition to these Wi-Fi standards, earlier ones are usually supported — so compatibility problems does not occur.

— TV shows recording. The ability to record TV programmes viewed on the TV. In most cases, it is supposed to record to a USB flash drive or other external USB drive, but there are other options: if you have a card reader (see "Inputs"), recording to a memory card can be provided, and some advanced TVs are equipped with quite capacious own drives. But this feature can be useful in cases where you need to save the broadcast — for example, so that someone can watch it later, or to save a TV programme with a family member to your home collection. In addition, many TVs with this feature also provide a Time Shift mode: if you need to leave the room, you can “pause the broadcast” and the TV will start recording it, and upon returning, you can continue watching from the point at which it was interrupted. Note that some TVs may require the installation of additional software to record TV programmes; for such models, this function is not always indicated, although it is technically available.

— MHL support. TV support MHL interface. This interface is used in portable electronics (smartphones, tablets) to transfer high-definition video and multi-channel audio to an external screen. In fact, it is a combination of microUSB and HDMI (see below): from a portable device, the signal is output through the universal microUSB port, and the TV receives video and audio through the MHL-enabled HDMI port, while simultaneously charging the connected gadget. The MHL bandwidth is sufficient for high-definition video and multi-channel audio.

— Miracast. TV support for Miracast technology. This technology allows you to broadcast video and audio signals via Wi-Fi technology (both to the TV and from it to portable electronics), while both devices are connected directly (Wi-Fi Direct) and do not require additional equipment, and the bandwidth is sufficient for Full HD video transmission and 5.1 multi-channel audio. Some time ago, TVs used a similar WiDi technology, but nowadays it is almost ousted from the market, and most manufacturers use Miracast.

— Chromecast. Chromecast technology allows you to quickly and easily stream video and audio from your smartphone, tablet or computer to your TV. In fact, Chromecast is a network media player, because after setting up this function, you can wirelessly display the video recorded on your smartphone on your TV with just one touch.

— Bluetooth. Bluetooth technology (any version) is used for direct wireless communication between different devices. How it is used on TVs may vary, depending on the functionality of a particular model (and version of Bluetooth). So, it is almost mandatory for Bluetooth TVs to be able to transfer sound to wireless headphones or speakers. In addition, other use cases may be provided: connecting keyboards, mice and game controllers, direct file exchange with a laptop, remote control from a smartphone or other gadget, etc. These details should be clarified separately. As for specific versions, in many models these details are not specified at all — for use for the intended purpose, “just Bluetooth” is enough. However, there are exceptions, and here the following options are relevant for modern TVs:
  • Bluetooth v4.0. A version that combines traditional Bluetooth 2.1, a high-speed standard for transferring large files, and "Bluetooth Low Energy" for small amounts of information. All subsequent versions are built on these three components (with various improvements), and v 4.0 was the first where they appeared all together.
  • Bluetooth v 4.1. Improvement of version 4.0, in which compatibility with mobile devices of the 4G LTE standard has been improved — so that the LTE and Bluetooth modules do not create mutual interference while working nearby.
  • Bluetooth v4.2. Further development of version 4.0; updates that are relevant for TVs include mainly improving the reliability and noise immunity of communications.
  • Bluetooth v5.0. One of the key improvements in version 5.0 compared to previous editions of the protocol was the presence of two special “Low Energy” modes – increased range (due to reduced speed) and increased speed (due to reduced range).
  • Bluetooth v 5.1. Update of the v 5.0 version described above. In addition to general improvements in the quality and reliability of communication, this update has implemented such an interesting feature as determining the direction from which the Bluetooth signal is coming. Thanks to this, it becomes possible to determine the location of connected devices with an accuracy of up to a centimeter (for example, a remote control).
  • Bluetooth v 5.2. The next, after 5.1, is the fifth-generation Bluetooth update. The main innovations in this version are a number of security improvements, additional power optimization in LE mode, and a new audio signal format for synchronized parallel playback on multiple devices.
  • Bluetooth v 5.3. The Bluetooth v 5.3 wireless protocol was introduced at the beginning of 2022. Among the innovations, it accelerated the process of choosing the communication channel between the controller and the device, implemented the function of quickly switching between the state of operation in a small duty cycle and high-speed mode, improved the throughput and stability of the connection by reducing the susceptibility to interference. In case of unexpected interference in the Low Energy mode of operation, the procedure for selecting a communication channel for switching is now accelerated. There are no fundamental innovations in protocol 5.3, but a number of qualitative improvements are seen in it.


— NFC. TV compatible with NFC technology; the NFC itself, usually, is built into the remote control or is made as a separate tag; installing it in the TV case is not very convenient. This technology provides wireless communication over short distances, usually up to 10 cm. Theoretically, the methods of its application can be different, but specifically on TVs, it is mainly used to facilitate communication via Wi-Fi or Bluetooth: just bring an NFC-compatible gadget (for example, a smartphone ) to the TV chip — and the devices will recognize each other automatically and either connect immediately, or the user will be required to confirm the connection. Anyway, it's easier than setting up the connection manually.

— DLNA support. The TV supports DLNA — Digital Living Network Alliance. This standard was created so that various types of home and portable electronics — smartphones, tablets, media centers, computers, etc. — was possible to combine into a single network and easily exchange content within this network, regardless of the model and manufacturer of individual devices. In the case of a TV, this means that you can directly stream video from other devices, such as a smartphone, to it via the network. The network itself is built on the basis of the usual local area network, both a wired LAN interface and wireless Wi-Fi can be used to connect to it.

Ambilight. Screen backlight technology. In this case, the TV case illuminates the wall/partition located at the back, due to which a blurry halo appears around the screen contour in the colour of changing scenes. This effect visually expands the screen area, making watching TV more enjoyable. There are three types of backlighting in total: classic Ambilight (on the sides only), Ambilight Surround (on the sides and top), Ambilight Full Surround (from all sides). But manufacturers continue to work on improving the backlight. So, relatively recently, the Ambilight Spectra backlight has appeared, in which the colour matching algorithm has been significantly improved and the LEDs themselves have been optimized.

— Voice control. TV support for voice control allows you to dictate certain commands through the remote control. However, not all functions are covered by voice control and recognition accuracy may require re-entering the command. If you need a more extensive range of functions, then pay attention to the voice assistant.

— Multimedia (air mouse remote). Air mouse remotes are devices that have a gyroscope, which allows you not only to switch menu items with the “↑”, “↓” buttons, but to use the remote control as a mouse. By pointing it at the TV screen, a cursor will appear that moves in the direction of the remote control. This makes management easier and faster.

— Voice assistant. For a long time now, device control has been shifting to voice commands. For this, certain interfaces and systems are used. The most popular are Amazon Alexa and Google Assistant, as well as Samsung's own Bixby assistant. For "apple" devices, this is Apple Siri, but this technique is not presented on TVs. At the same time, unlike the voice control function, the voice assistant does not just turn on this or that function, mode, makes it louder, quieter, but allows you to perform certain operations in applications, whether it is to launch the desired clip in Youtube or display the weather in the browser.
LG OLED48C3 often compared
Sony XR-48A90K often compared