LG OLED77Z3 77 "

SELF-LIT PIXELS: LG's signature OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume* and with 100% Color Fidelity. 8K RESOLUTION: LG OLED 8K TV brings detai... morels to life on our highest resolution OLED TV. Instantly transform all your regular and 4K content into an 8K-like viewing experience. BRIGHTNESS BOOSTER MAX: Discover the new height of bright, vivid picture. The LG OLED evo Z3 shines stronger thanks to Brightness Booster Max technology that magnifies each individual pixel for luminous quality that shines with every detail. DOLBY VISION, FILMMAKER AND DOLBY ATMOS: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended. a9 AI PROCESSOR 8K GEN6: Get the picture you crave even when you're not tuned in to 8K content thanks to AI Super Upscaling in 8K*. The α9 Gen6 AI Processor 8K, engineered specifically for LG’s TVs, automatically adjusts your settings to improve picture and sound qualities based on whatever you’re watching. webOS RE:NEW PROGRAM: Enjoy new software updates and feature refreshes for 5 years with webOS Re:New Program.