Glimmr Blonde Restore Purple Toning Shampoo - 11.8 fl oz: Brightening, Toning, Hydrating

Toning your blonde shouldn’t cost you moisture. Most purple shampoos leave hair dry, dull, and stripped — this one tones without the tradeoff. Deep violet pigments cancel brassy yellow and orange tones for cooler, brighter blonde, silver, and highlighted hair, while gentle oat amino acid cleansers melt away buildup without stripping color or moisture. Argan and castor oils seal the cuticle to trap hydration and lock in shine, while aloe and pro-vitamin B5 drench every strand in weightless moisture. Wheat protein, biotin, and niacinamide rebuild strength and softness for hair that looks healthier the more you wash. Finishes with a soft Coco-Lush scent. Safe for extensions and ideal for blonde, silver, highlighted, and color-treated hair. How to use: Apply to wet hair and massage from root to tip. Leave on for 3–5 minutes to allow the toner to set and nutrients to absorb. Rinse thoroughly. Use 1–2x per week, or as needed when brassiness appears.