CURLSMITH Core Strength shmpo - 12 fl oz - Ulta Beauty

WHY USE CURLSMITH CORE STRENGTH SHAMPOO: Balancing protein-rich and moisturizing products in your routine is key to healthy, strong hair. The more damaged and porous your hair is, the more protein-rich products you should use. Curlsmith Core Strength Shampoo is a protein-enriched gentle shampoo suitable for frequent washes. Its sulphate-free cleansing system gently melts away dirt and build-up, leaving the scalp clean and refreshed. HOW THE MAGIC HAPPENS: Curlsmith Core Strength Shampoo is supercharged with a patented, innovative ingredient that helps strengthen the internal hair structure up to 3 times. This is a unique technology that works by creating additional hydrogen and ionic bonds within the hair keratin structure, helping to strengthen the hair shaft from the inside. WHAT MAKES CURLSMITH DIFFERENT: Inspired by generations of homemade hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples and rare ingredients to make premium products that really work. The Core Strength Shampoo is blended with a unique complex of Rice Protein & Hemp Oil, a fully plant-based alternative to animal keratin that makes the hair look stronger and more elastic. NO NASTIES: All Curlsmith products have zero spoons of sulphates, silicones, mineral oils and phthalates. Plus they’re Vegan and Cruelty Free. HOW TO USE: Apply generously to wet hair. Massage vigorously into your scalp to break down dirt and product build-up. Rinse off thoroughly. If your hair is weak and damaged, follow with the Curlsmith Multi-Tasking Conditioner and style with your favorite Curlsmith products.