Kristin Ess Purple Shampoo + Signature Conditioner - 20 fl oz

THE ONE PURPLE SHAMPOO Designed for both blondes and brunettes, this sulfate-free formula neutralizes brassiness, allowing you to customize your tone. Use it daily for ashy or pastel lavender hues, or simply reach for it as needed to maintain a more neutral look. Perfect for natural or color-treated hair, this shampoo keeps your blonde or brunette shade looking fresh and vibrant. THE ONE SIGNATURE CONDITIONER This conditioner strikes the perfect balance—light enough to keep your hair full of bounce, yet rich enough to hydrate where it’s needed most. Whether you're prepping for a blowout or just need everyday moisture, this formula has you covered. Ideal for daily use, it delivers just the right amount of hydration, ensuring your hair stays soft, smooth, and effortlessly bouncy, even in those areas where your natural oils can’t reach. HOW TO USE Tip: Once your hair is toned, pause on using until you need it again. If you ever go overboard, shampoo with a clarifying shampoo + condition well. -Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. (If you have super light blonde or porous hair, mix half purple shampoo + half regular shampoo to dilute the tone intensity so your hair doesn’t grab lavender tones.) -Apply to wet hair, massage into your scalp to create a rich lather. -With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then I let it run through the ends as I shampoo.Rinse well and follow with conditioner or a hydrating mask. PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching. HOW TO USE Tip: Not rinsing conditioner thoroughly can cause build up. Get in there, my friend! -After shampooing + rinsing, depending on the thickness of your hair, squeeze a dime to quarter-sized amount into your palm. -On wet hair, apply from the bottom and work your way to the top, skipping the last inch or two near the root. -Wait 3 minutes, then rinse thoroughly. The One Signature notes: ambrette seed, magnolia, pear water, night violet, orris butter, new caledonia sandalwood + white amber