Kristin Ess The One Purple Conditioner Toning for Blonde Hair, Neutralizes

For those who are really prone to unwanted brassiness, take at-home toning one step further with purple conditioner. I created this with moisture and tone in mind. Most people who experience brassiness have had bleach or color applied to their hair so moisture and shine are a top priority. This can be used with or without The One Purple Shampoo. Let's seal the deal. How to: 1. After shampooing + rinsing, depending on the thickness of your hair, squeeze a dime to quarter-sized amount into your palm. 2. Apply to wet hair starting at the ends and working your way up to the top, avoiding the last inch or two near the root. 3. Wait 3 minutes, then rinse thoroughly. Tip: If ever you over-do it and your hair is too ashy for your liking, just shampoo once with a clarifying shampoo to remove one level of tone. Contains Zip-Up Technology, our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade. cruelty free | color + keratin safe Free of sulfates, parabens, phthalates, gluten + drying alcohols Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product. Due to packaging updates, packaging may vary. This product features our Signature fragrance with notes of ambrette seed, magnolia, pear water, night violet, orris butter. new caledonia sandalwood + white amber.