Eva NYC Tone It Down Blonde Shampoo - 8.8 fl oz

Meet your go-to purple shampoo. Eva NYC Tone It Down! Blonde Purple Shampoo delivers radiant, cool-toned blonde hair that's bright, shiny, and soft. The ultra-violet hue neutralizes yellow brassy tones, for salon-fresh blonde, every time. This formula is also nutrient-rich and sulfate-free to provide gentle cleansing. Time to kick some serious brass! Bottle is packaged in aluminum, reducing our waste footprint with up to 25% postconsumer recycled aluminum in each bottle. ​ To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up! Hero Ingredients: Wild Cherry Bark – helps deeply condition hair for a smooth and silky feel. Ginger Root – has stimulating properties that work to energize and to help moisturize. Ultra-Violet Pigments – neutralize yellow and brassy tones. Fragrance: Eva NYC's Blue Ginger fragrance includes notes of Bergamot, Fig, Mandarin, Cardamom, White Rose, Turmeric, Black Pepper, Blue Ginger, Coconut, Cedarwood, Musk and Moroccan Spice. A sweet, herbal scent overall. How To: Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC Tone It Down! Blonde Conditioner for enhanced platinum perfection.