Oribe Hair Alchemy Fortifying Treatment Serum Travel 840035225074

Discover hairs ultimate strength. This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein with phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Imagine invincible hair.
How to Use:
Work a small amount into damp or dry hair to strengthen. Style as usual. Can also be used as an overnight treatment.
Who its For:
For those with weak, fragile and breakage-prone hair.
Key Selling Benefits:
450 Heat Protection
Reinforces and strengthens fragile hair from the inside out.
Hydrates strands, locks in moisture and enhances softness.
Forms a scaffold around each hair fiber to protect from external aggressors.
Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.
Improves the tensile strength and elasticity of each hair strand.
Clinical & Consumer Panel Claims:
Hair is 2.9x more elastic and 133% stronger.*
*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.
After just one use 81% felt their hair was more fortified*
After just one week 87% felt their hair was more resilient*
After just one week 82% felt their hair was stronger from root to tip and more resistant to breakage*
*Based on a consumer panel survey of 106 women.