OUAI Detox Shampoo - 3 fl oz - Ulta Beauty: Strengthening, Clarifying, Liquid Form, All Hair Types

This clarifying shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair. Highlighted Ingredients: CHELATING AGENTS - Helps remove hard water deposits and impurities APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny. HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine How To Use: •Use DETOX SHAMPOO whenever a deeper cleanse is needed. •Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture. •Lather a quarter size amount in hands. •Part hair using fingers and apply as close to the scalp as possible. •Let sit for 1 to 3 minutes. •Rinse. Squeeze out excess moisture before applying conditioner. •Rinse with cold water to close the hair cuticle and add shine. Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more. Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.