OUAI Anti Dandruff Shampoo - 10 fl oz - Ulta Beauty

What it is: This gentle shampoo with salicylic acid helps reduce flaking, itching, and irritation associated with dandruff while leaving hair feeling clean and soft. Highlighted Ingredients: • 2% salicylic acid helps provide relief from the symptoms of dandruff. • Propanediol caprylate improves scalp comfort and helps soothe scalp to provide relief. • Surfactants & conditioning agents leave hair feeling soft, smooth & clean. How to Use: APPLICATION For external use only Avoid contact with the eyes. If contact occurs, rinse thoroughly with water Wet hair Apply ANTI-DANDRUFF SHAMPOO directly to the scalp. Work into a lather, focusing on the scalp. Leave on for five minutes. Rinse thoroughly. Follow with your favorite OUAI conditioner For best results use at least twice a week or as directed by a doctor If condition worsens or does not improve after regular use of this product as directed, consult a doctor. Claims Consumer Perception Survey:*Based on a 28 day consumer study of 103 participants.92% of users reported that their dandruff was improved*91% of users saw less flakes on their scalp and hair *91% of users reported scalp felt less irritated*91% of users saw a reduction in the appearance of flakiness*For those with moderate to severe irritation, 93% agreed it helps reduce irritation associated with dandruff*Clinical Studies: After 28 days of use, 100% of participants agreed they see less flakes on their scalp and hair.100% of participants agreed their scalp feels noticeably healthier.100% of participants agreed OUAI Anti-Dandruff Shampoo helps reduce the appearance of flaking associated with dandruff.100% of participants agreed OUAI Anti-Dandruff Shampoo reduces the appearance of flakiness.100% of participants agreed Anti-Dandruff Shampoo helps reduce irritation associated with dandruff.100% of participants agreed their scalp feels less itchy.100% of participants agreed their scalp feels less irritated.*According to a clinical study of 25 participants Fragrance Description: FRAGRANCE: CAPE TOWN Top notes: Ginger, basil, Spearmint Middle notes: Tomato Leaves, Green Fig Base notes: Ambroxan, Wet Grass