Not Your Mother's Tough Love Bonding Shampoo - 10 fl oz

Your hair is made up of keratin bonds that create its strength and elasticity. Hair color treatments, chemical services, pollution, heat, and daily hair styling break these bonds. The result? Dry, dull, frizzy hair strands, and styles that don't last. Not Your Mother's Tough Love Bonding Shampoo is gentle enough for daily use yet effective in maintaining your hair's strength and repair while thoroughly cleansing. Our Active Bonding Technology ingredients penetrate hair to protect bonds from initial breakage and repair broken bonds from severe hair damage. After each wash, hair feels stronger, smoother, and more hydrated, creating an ideal foundation for your hairstyles. Safe for natural and color-treated hair, this hair shampoo is made for all hair types but is best for damaged hair. Made with good vibes only, our hair product is sulfate-free, paraben-free, dye-free, gluten-free, cruelty-free, and vegan. After using Not Your Mother's Tough Love Intense Bonding Treatment, apply this everyday shampoo to maintain and reinforce your hair's strength. Simply lather into wet hair and rinse thoroughly. Then, repeat as needed. For best results, follow up with Not Your Mother's Tough Love Bonding Conditioner.