LOreal L'Oreal Paris EverPure Sulfate Free Purple Shampoo - 23 fl oz: Colored Hair, Daily Use, Vegan, Fig & Coconut Scent

You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. Color-treated hair requires special care. It's not purple shampoo for blonde hair, or purple shampoo for brown hair, or purple shampoo for gray hair, its purple toner shampoo for all hair colors. Our colorists validated formulas are especially gentle on color treated hair. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula. Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen. Frequently Asked Questions about EverPure Purple What are the main benefits of EverPure Purple Shampoo? EverPure Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. It tones blonde, silver, and highlighted hair in just one use. Why should I use a purple shampoo? Lightened hair, due to processes like bleaching, can develop unwanted yellow and orange undertones over time. The EverPure Purple Shampoo contains violet pigments. According to the color wheel, violet is directly opposite yellow and orange, meaning it effectively cancels out these warm hues. This action helps to restore a cooler, fresher tone to your hair. What are the main benefits of EverPure Purple Conditioner? Maintain your perfect blonde with this anti brass purple conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair. Is EverPure Purple Suitable for all hair types? The EverPure Purple System is designed for those with blonde, bleached, highlighted, or silver hair. How often should I use the EverPure Purple System? It is recommended that you use 2-3 times a week instead of your regular shampoo and conditioner. What does the shampoo & conditioner smell like? The shampoo & conditioner have a sophisticated scent profile of violet and thyme. Does the EverPure Purple Shampoo & Conditioner contain sulfates? No, the shampoo & conditioner are both sulfate-free.