Comparison Kivi 55UC30G 55 " vs Kivi 55UK30G 55 "

The presence of a curved screen in the design of the TV. It is usually assumed that the screen has a concave (relative to the viewer) shape — its left and right edges are closer to the viewer than the middle. It is believed that this form significantly improves perception compared to a flat surface — in particular, it enhances the effect of presence and creates the impression of an image that "surrounds" from the sides. That's why concave screens have long been the standard for high-quality cinemas like IMAX, and more recently have been used in televisions.

However, this form also has a drawback, and a rather serious one: to view it, you must be strictly in the centre, at a certain distance from the screen — otherwise the image will be distorted and the viewing experience will deteriorate. In fact, this means that 1-2 people can comfortably watch a TV with a curved screen, no more — there is simply not enough space for the rest in the zone of optimal visibility.

The type of coating used on the TV screen.

— Matte. Historically, the first type of coating for LCD screens, which is often found today. Screens with such a coating generally have average characteristics of brightness, saturation and colour reproduction quality, in terms of these indicators they are inferior to glossy counterparts. However, the matte coating has one important advantage: it has virtually no glare from ambient light. In some situations, this can be an important advantage — for example, if the TV is installed opposite the window. And for some users it is more pleasant to look at the screen without glare, albeit relatively dim.

— Glossy. A coating designed to improve the brightness and colour quality of the visible image compared to matte screens. The creators have managed to achieve this goal: "glossy" screens really provide rich, vibrant colours and a brighter image. The key disadvantage of such screens is the appearance of glare from ambient light on them — this can ruin the whole viewing experience. Because of this, the classic glossy coating is practically not used today, anti-glare solutions have taken its place (see below).

— Glossy (anti-glare). Modification of the glossy coating, created, as the name implies, in order to eliminate the main drawback of the classic gloss — glare from external lighting. This is not to say th...at such screens do not glare at all, but there are much less reflections on them than on ordinary glossy ones. As for the image quality, it is at least not much worse, and often even better (especially since such coatings are constantly being improved). Thanks to all this, most modern TVs of all price categories are equipped with anti-glare screens.

The level of dynamic contrast provided by the TV screen.

Contrast in a general sense is the ratio in brightness between the brightest whites and the darkest blacks that the screen can produce. Other things being equal, the higher the screen contrast, the better the quality of colour reproduction and detail, the lower the likelihood that it will be impossible to see details in too bright or too dark areas of the image. Formally, the main characteristic of screens is static contrast (see above), but even in advanced matrices it is relatively low. Therefore, manufacturers went to the trick, introducing such a characteristic as "dynamic contrast".

Dynamic contrast ratio is the difference between the brightest whites at the highest screen brightness settings and the darkest blacks at the lowest. These contrast ratios can be quite impressive—much higher than static—however, it is impossible to achieve such values within a single frame, and dynamic contrast ratio is stated more for promotional purposes than for describing the actual specifications of the screen. However, it cannot be said that this indicator is completely unrelated to reality. The fact is that many TVs use automatic brightness control, which changes the settings depending on the characteristics of the image. This control is based on the fact that when displaying bright scenes, there is no need to provide a deep black level, and in dark scenes, high brightness of light areas is not needed — th...ese are the features of the human eye. This means that in bright scenes you can increase the overall brightness, and in dark scenes you can reduce it; the maximum brightness difference achievable in this mode of operation is precisely described by dynamic contrast.

Dynamic Scene Index (DSI) provided by the TV screen.

DSI is a rather specific parameter that can be called "visible framerate". Its appearance is due to the fact that a high frame rate is highly desirable for dynamic scenes — it provides smooth images and good detail of moving objects. However, for technical reasons, it is not possible to achieve indicators above 200 Hz in most screens. In order to remedy the situation, manufacturers use special technologies that create the effect of increasing the frame rate.

Such technologies may have different names, but they have the same principle of operation — inserting additional frames between the "own" frames of the video being played. And the dynamic scene index describes the overall effectiveness of such technology used in a TV. For example, a DSI of 200 Hz means that the image quality on the screen approximates a frame rate of 200 Hz, although the actual frame rate is often as low as 50-60 Hz.

In the most advanced models, the dynamic scene index can be up to 3000 Hz, and options above 3000 Hz are considered to be TVs with a high dynamic scene index. However, it is worth noting that such specifications are more of an advertising ploy than a real advantage: in fact, the threshold for human perception is 400 – 500 Hz, a further increase in the DSI does not give a clearly visible improvement in the image.

A decoder can be broadly described as a standard in which digital audio (often multi-channel) is recorded. For normal playback of such sound, it is necessary that the corresponding decoder is supported by the device. Dolby Digital and DTS were the first in multi-channel decoding, gradually improving and introducing new features. The final stage for 2020 is Dolby Atmos and DTS X decoders.

– Dolby Atmos. A decoder that uses not a rigid distribution of sound across channels, but the processing of audio objects, due to which it can be used with almost any number of channels on a reproducing system — the sound will be divided between channels so that each audio object is heard as close as possible to its proper place. When using Dolby Atmos, ceiling speakers (or speakers facing the ceiling) are highly desirable. However, in extreme cases, you can do without them.

— DTS X. An analogue of the Dolby Atmos described above, when the sound is distributed not through individual channels, but through audio objects. The digital signal contains information about where (according to the director's intention) the object audible to the user should be and how it should move, and the processor of the reproducing device processes this information and determines exactly how the sound should be distributed over the available channels in order to achieve the required localization. Thanks to this, DTS X is not tied to a specific number of audi...o channels — there can be as many as you like, the system will automatically divide the sound into them, achieving the desired sound. Also note that this decoder allows you to separately adjust the volume of dialogues.

Internet services supported by the TV. This list may include multimedia platforms (YouTube, Vimeo, Netflix, etc.), social networks (Facebook, Twitter), online TV broadcasting systems, as well as more specific resources, sometimes very far from the original purpose of TV (for example, a game centre for online saves and interaction with other players).

Support for a particular service usually means that the TV has a special application to access it (or several services at once). Many of these resources can also be accessed through a browser (see "Features"), but special support often provides additional convenience and extended capabilities.