Comparison Hisense 43A7KQ 43 " vs Hisense 43E7HQ 43 "

— Edge LED — side backlight of the matrix. In this case, the LEDs are distributed around the perimeter of the screen. To evenly distribute the backlight, the background of the matrix has a special reflector. An important advantage of TVs with Edge LED backlighting is the minimum thickness of the device. Among the shortcomings, one can note the presence of glare at the edges, which appear under certain conditions. Glare may be visible in scenes where dark hues predominate.

— Direct LED — rear matrix backlight. In this case, the LEDs are evenly distributed over the entire screen area. The Direct LED backlight makes the image contrast and bright at the same time. TVs with this technology have good colour reproduction. Among the shortcomings can be noted increased power consumption and increased dimensions. Additionally, such TVs have a large delay (Input lag), which is why Direct LED backlit screens are poorly suited for dynamic games.

— FALD (Full-Array Local Dimming) is a backlight technology widely used in LG TVs. A close analogue of FALD is the Direct LED backlight. The LEDs are also evenly spaced across the entire surface of the matrix, but FALD technology provides a bright, colour-rich image with high contrast. Another distinctive feature of FALD is the ability to reproduce natural blacks. When black is displayed on the screen, the LEDs are turn...ed off in groups, by sector, which allows to make black extremely saturated. Of course, the abundance of LEDs on the matrix makes the TV more massive, and at the same time heavy. The appetite for electricity in such models is above average.

— Mini LED. Screen backlight system on a substrate of reduced LEDs (hence the Mini prefix). On the same plane of the TV panel, the number of LEDs has increased several times, if we draw parallels with traditional LED systems. As a result, the canvas with Mini LED backlight has many times more local dimming zones of the picture (Local Dimming), which is necessary for the correct operation of the extended dynamic range image technology. For playing HDR content, Mini LED systems are much better than ordinary LCDs.

— Dual LED. Proprietary backlight system used in Samsung TVs. The technology involves illuminating the image on the screen with two types of LEDs: one emits light in a cold spectrum, the other in a warm one. The Dual LED enhances colour reproduction and enhances detail contrast by adapting the colour tone of the picture according to the content on the screen.

The maximum brightness of the image provided by the TV screen.

The image on the screen should be bright enough so that you do not have to strain your eyes unnecessarily to view it. However, too high brightness is undesirable — it will also lead to fatigue. The optimal brightness level depends on the surrounding conditions: the more intense the ambient light, the brighter the TV screen should be. So, on a sunny day, the screen may have to be “turned up” to the maximum, and in the evening, in dimmed light, a relatively dim image will be more comfortable. In addition note that large screens require higher brightness, since they are designed for a greater distance from the viewer.

Thus, the higher the number in this paragraph, the greater the margin of brightness this model has, the better it will show itself in intense ambient light. The lowest indicator sufficient for more or less comfortable viewing in any conditions is 300 cd/m² for models with a diagonal of up to 32", 400 cd/m² for models in the range of 32 – 55" and 600 cd/m² for large screens of 60" and more. In this case, the brightness margin anyway will not be superfluous. But with lower indicators, you may have to darken the room somewhat for comfortable viewing.

The level of static contrast provided by the TV screen.

Contrast in a general sense is the ratio in brightness between the brightest whites and the darkest blacks that the screen can produce. Other things being equal, the higher the screen contrast, the better the quality of colour reproduction and detail, the lower the likelihood that it will be impossible to see details in too bright or too dark areas of the image. Static contrast, on the other hand, describes the maximum difference in brightness that can be achieved within one frame without changing the brightness of the image — this is its difference from dynamic contrast (see below).

The values of static contrast are much lower than those of dynamic, but this characteristic is the most "honest". It is on it that the properties of the image seen on the screen at a particular moment depend, it is describes the basic properties of the screen, without taking into account the software tricks provided by the manufacturer in the hardware of the TV.

A decoder can be broadly described as a standard in which digital audio (often multi-channel) is recorded. For normal playback of such sound, it is necessary that the corresponding decoder is supported by the device. Dolby Digital and DTS were the first in multi-channel decoding, gradually improving and introducing new features. The final stage for 2020 is Dolby Atmos and DTS X decoders.

– Dolby Atmos. A decoder that uses not a rigid distribution of sound across channels, but the processing of audio objects, due to which it can be used with almost any number of channels on a reproducing system — the sound will be divided between channels so that each audio object is heard as close as possible to its proper place. When using Dolby Atmos, ceiling speakers (or speakers facing the ceiling) are highly desirable. However, in extreme cases, you can do without them.

— DTS X. An analogue of the Dolby Atmos described above, when the sound is distributed not through individual channels, but through audio objects. The digital signal contains information about where (according to the director's intention) the object audible to the user should be and how it should move, and the processor of the reproducing device processes this information and determines exactly how the sound should be distributed over the available channels in order to achieve the required localization. Thanks to this, DTS X is not tied to a specific number of audi...o channels — there can be as many as you like, the system will automatically divide the sound into them, achieving the desired sound. Also note that this decoder allows you to separately adjust the volume of dialogues.

Types of digital tuners (receivers) provided for in the design of the TV.

Such tuners are necessary for receiving digital TV broadcasts; for normal operation, the broadcast standard must match the type of tuner (with some exceptions, see below). Note that the receivers are also available as separate devices; however, it is easier (and often cheaper) to buy a TV with a built-in tuner of the desired format. In modern TV you can find terrestrial tuners DVB-T2, cable DVB-C and satellite DVB-S and DVB-S2, here are their main features:

— DVB-T2 (terrestrial). The main modern standard for digital broadcasting. Such broadcasting has a number of advantages over traditional analogue broadcasting: it allows higher resolution and multi-channel audio transmission, with better sound and picture quality, and this quality is fully preserved until the signal weakens to a critical level. However, in some countries digital terrestrial broadcasting is just being put into operation, so it will not hurt to check the availability of DVB-T2 coverage in your area.

— DVB-C (cable). The main modern standard for digital broadcasting in cable networks. Despite the advent of the more advanced DVB-C2, it still continues to be widely used, and most likely this situation will not change for a long time.

— DVB-S (satellite). The first...generation of the digital DVB standard for satellite broadcasting. Nowadays, it is relatively rare due to the advent of a more advanced DVB-S2, which is also backwards compatible with the original DVB-S.

— DVB-S2 (satellite). The most advanced and popular of today's digital satellite broadcasting standards. Being the heir to DVB-S, has retained compatibility with it; therefore, manufacturers often limit themselves to installing only a DVB-S2 tuner on their TVs — it allows you to receive both major satellite broadcast formats.

The ability to display on the TV screen "pictures" from several sources at once. Usually, in the picture-in-picture mode, a small window is displayed in the background of the main image (or several such windows), which is displayed in full screen, in it you can see an additional image. One of the most popular ways to use this “multitasking” is to skip commercial breaks in TV broadcasts: for this time, you can switch the main image to a more interesting channel, and leave the ad in the auxiliary window to not miss the end of the commercial and continue watching. It is worth considering, however, that the images for each window must come from different sources — in other words, it will not work to turn on two channels at the same time from one tuner.

Among the features of the TV, first of all, it is worth noting its communication features, which include AirPlay 2, Wi-Fi(in particular Wi-Fi 5 and Wi-Fi 6), Miracast, Chromecast, Bluetooth. As a control, in addition to the classic remote control, there can be voice control, voice assistant. As well as special features in the form of Ambilight from Philips. More about them:

— Airplay. TV support for AirPlay technology, usually in the AirPlay 2 version. Initially, this technology was created to broadcast multimedia content from Apple gadgets (iPhone, iPad, etc.) to external devices, including TVs. At the same time, it allows not only to play such content, but also provides many additional features — broadcasting additional information (title of the sound track, album cover), playback control from the TV remote control, etc. In AirPlay 2, in turn, the "multi-room" format was added — the ability to simultaneously broadcast several signals to compatible devices installed in different places at home (for example, a movie on a TV and an online radio programme on sound system in the kitchen). In addition, in this version, support for voice control via Siri has appeared and...a number of technical issues have been improved (in particular, buffering of streamed content).

— Wi-Fi. The presence of a built-in Wi-Fi module in the TV; the supported version of this technology can also be specified in this section. Nowadays, Wi-Fi can be used both for wireless access to the Internet and local networks, as well as for direct connection with other devices (for example, broadcasting video from a smartphone/tablet). The specific application of the wireless connection may be different, depending on the functionality of the TV; in addition to Internet access, examples include DLNA, receiving or transmitting video via Wi-Di or Miracast, and using a mobile gadget as a remote control. However, almost all models with this feature belong to Smart TV (see above).
As for Wi-Fi versions, the most relevant nowadays are Wi-Fi 5, Wi-Fi 6 and Wi-Fi 6E. Also note that, in addition to these Wi-Fi standards, earlier ones are usually supported — so compatibility problems does not occur.

— Miracast. TV support for Miracast technology. This technology allows you to broadcast video and audio signals via Wi-Fi technology (both to the TV and from it to portable electronics), while both devices are connected directly (Wi-Fi Direct) and do not require additional equipment, and the bandwidth is sufficient for Full HD video transmission and 5.1 multi-channel audio. Some time ago, TVs used a similar WiDi technology, but nowadays it is almost ousted from the market, and most manufacturers use Miracast.

— Chromecast. Chromecast technology allows you to quickly and easily stream video and audio from your smartphone, tablet or computer to your TV. In fact, Chromecast is a network media player, because after setting up this function, you can wirelessly display the video recorded on your smartphone on your TV with just one touch.

— Bluetooth. Bluetooth technology (any version) is used for direct wireless communication between different devices. How it is used on TVs may vary, depending on the functionality of a particular model (and version of Bluetooth). So, it is almost mandatory for Bluetooth TVs to be able to transfer sound to wireless headphones or speakers. In addition, other use cases may be provided: connecting keyboards, mice and game controllers, direct file exchange with a laptop, remote control from a smartphone or other gadget, etc. These details should be clarified separately. As for specific versions, in many models these details are not specified at all — for use for the intended purpose, “just Bluetooth” is enough. However, there are exceptions, and here the following options are relevant for modern TVs:

• Bluetooth v4.0. A version that combines traditional Bluetooth 2.1, a high-speed standard for transferring large files, and "Bluetooth Low Energy" for small amounts of information. All subsequent versions are built on these three components (with various improvements), and v 4.0 was the first where they appeared all together.
• Bluetooth v 4.1. Improvement of version 4.0, in which compatibility with mobile devices of the 4G LTE standard has been improved — so that the LTE and Bluetooth modules do not create mutual interference while working nearby.
• Bluetooth v4.2. Further development of version 4.0; updates that are relevant for TVs include mainly improving the reliability and noise immunity of communications.
• Bluetooth v5.0. One of the key improvements in version 5.0 compared to previous editions of the protocol was the presence of two special “Low Energy” modes – increased range (due to reduced speed) and increased speed (due to reduced range).
• Bluetooth v 5.1. Update of the v 5.0 version described above. In addition to general improvements in the quality and reliability of communication, this update has implemented such an interesting feature as determining the direction from which the Bluetooth signal is coming. Thanks to this, it becomes possible to determine the location of connected devices with an accuracy of up to a centimeter (for example, a remote control).
• Bluetooth v 5.2. The next, after 5.1, is the fifth-generation Bluetooth update. The main innovations in this version are a number of security improvements, additional power optimization in LE mode, and a new audio signal format for synchronized parallel playback on multiple devices.
• Bluetooth v 5.3. The Bluetooth v 5.3 wireless protocol was introduced at the beginning of 2022. Among the innovations, it accelerated the process of choosing the communication channel between the controller and the device, implemented the function of quickly switching between the state of operation in a small duty cycle and high-speed mode, improved the throughput and stability of the connection by reducing the susceptibility to interference. In case of unexpected interference in the Low Energy mode of operation, the procedure for selecting a communication channel for switching is now accelerated. There are no fundamental innovations in protocol 5.3, but a number of qualitative improvements are seen in it.

— Ambilight. Screen backlight technology. In this case, the TV case illuminates the wall/partition located at the back, due to which a blurry halo appears around the screen contour in the colour of changing scenes. This effect visually expands the screen area, making watching TV more enjoyable. There are three types of backlighting in total: classic Ambilight (on the sides only), Ambilight Surround (on the sides and top), Ambilight Full Surround (from all sides). But manufacturers continue to work on improving the backlight. So, relatively recently, the Ambilight Spectra backlight has appeared, in which the colour matching algorithm has been significantly improved and the LEDs themselves have been optimized.

— Voice control. TV support for voice control allows you to dictate certain commands through the remote control. However, not all functions are covered by voice control and recognition accuracy may require re-entering the command. If you need a more extensive range of functions, then pay attention to the voice assistant.

— Voice assistant. For a long time now, device control has been shifting to voice commands. For this, certain interfaces and systems are used. The most popular are Amazon Alexa and Google Assistant, as well as Samsung's own Bixby assistant. For "apple" devices, this is Apple Siri, but this technique is not presented on TVs. At the same time, unlike the voice control function, the voice assistant does not just turn on this or that function, mode, makes it louder, quieter, but allows you to perform certain operations in applications, whether it is to launch the desired clip in Youtube or display the weather in the browser.

— VRR. VRR (Variable Refresh Rate) adaptive frame rate synchronization technology allows you to adjust the refresh rate of the image on the TV screen in real time in accordance with the frame rate output by the game console or connected computer. The function ensures smooth rendering of dynamic scenes, eliminates frame breaks, and guarantees comfortable and stable gameplay. Realizable technology with standard HDMI v 2.1.

— ALLM. Automatic low latency mode for games (Auto Low Latency Mode). The TV switches to game mode when it detects a game console connection. Reducing the output delay on the TV panel screen is provided by suspending part of the image processing functions. The ALLM mode can also be useful for karaoke and video calls.

eARC. HDMI v 2.1 has an enhanced eARC (enhanced Audio Return Channel). The technology allows you to send higher quality audio from your TV to your soundbar or AV receiver. It claims to support the latest high bit rate audio formats up to 192 kHz, uncompressed 5.1 and 7.1, and 32-channel uncompressed audio. eARC also supports Dolby TrueHD, DTS-HD Master Audio, DTS:X, Dolby Atmos.

— CEC. The CEC (Consumer Electronics Control) system is designed for remote control of equipment connected to the TV using a single remote control. The devices are connected to the TV panel using an HDMI cable.

Most TVs have a VESA wall mount which may vary in size. The basis for such mount is a rectangular plate with four holes for screws in the corners. The main characteristic of such a mount is the distance between the holes — it is measured along the sides of the rectangle and is expressed in two numbers. The original VESA format is 100x100, these mounts are used for most medium-sized LCD TVs. For small screens, 75x75 mounts are provided, for large ones — 200x200 and more (up to 800x400).

However, there are also models that are equipped with a standard (proprietary) mount from the manufacturer. Mostly these are either ultra-thin TVs or designer lines. Anyway, the mount in the kit is suitable only for the selected model.