Okuma Altera ALT-S-702ML

The Berkley PowerBait Pit Boss 4" in Skeet's Hot Craw with exclusive PowerBait formula delivers proven fish-holding performance that extends bite duration up to 18 times longer than standard soft plas more→tics, ideal for anglers working flip presentations, bottom-contact applications, and structure-oriented fishing scenarios. Built on the ever-popular Skeet Reese design evolution, this versatile lure combines crawfish and baitfish mimicry with a unique swimming action that triggers aggressive strikes across diverse conditions. The 25-year refined PowerBait scent and flavor formula increases confidence and hook-setting opportunities by prolonging fish contact time during the strike. Whether flipping …

The Rapala CrushCity Mayor 25 Gizzard Shad with Smart Injection Technology delivers versatile performance for year-round bass applications, ideal for anglers working swimbait jig heads, belly-weighted more→hooks, and trailer presentations across diverse water conditions. Designed as a dependable, adaptable swimbait lure, The Mayor combines subtle kicking action with multi-rigging capability, allowing technique-specific adjustments for varying structure and forage patterns. Smart Injection Technology integrates custom combinations of color, flake, salt and scent precisely where needed, creating optimized visual and chemical profiles that trigger strikes from pressured fish. Whether rigged on a jig …

The Rapala Freeloader 4 1/4" soft plastic trailer with Smart Injection Technology and tail-kicking action delivers enhanced visual attraction and rigging versatility for anglers working spinnerbaits, more→vibrating jigs, and scrounger presentations across varied retrieval speeds. Engineered with strategically positioned belly and top hook slots, this trailer ensures straight rigging alignment and concealed hook point placement for improved hookup ratios and reduced snag potential. Tail rings generate subtle, bait-attracting movement that complements primary lure action without overpowering presentation dynamics. Smart Injection Technology integrates precise combinations of color, flake, salt and …

The Sufix 832 Advanced Superline Braid 50 lb with exclusive Y6 Braiding technology delivers extended casting distance and quieter line performance for anglers working structure, cover and varied fishi more→ng applications requiring exceptional abrasion resistance and sensitivity. The Y6 Braiding process produces a rounder, smoother and thinner profile compared to conventional braids, resulting in improved casting range and reduced line noise during retrieves. This construction resists wind knots and tangles, providing superior line management throughout the fishing day. Ultra-abrasion resistant fibers maintain structural integrity when working through heavy cover, rock and structure, while enhanced …

Sufix 832 Advanced Superline is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology provides superior strength, roundness and line consistency. 8 more→32 Advanced Superline has 8 fibers (7 HMPE fibers plus 1 GORE Performance Fiber) and 32 weaves (pics) per inch. GORE Performance Fibers improve abrasion resistance, increase casting distance & accuracy and reduce line vibration. HMPE fibers provide high strength & sensitivity, hydrophobic water-repellent protection and small diameter.

The Seaguar Invizx Fishing Line with 100% fluorocarbon construction delivers nearly invisible underwater presentation and superior sensitivity for detecting subtle strikes, ideal for anglers working f more→inesse techniques, clear water presentations, and line-shy species across diverse fishing applications. Constructed with pure fluorocarbon material that refracts light similarly to water, this line virtually disappears below the surface while maintaining the castability and handling characteristics essential for all-day fishing performance. The soft, supple formula ensures smooth, effortless casts and improved knot strength, providing reliable connections for critical hooksets and sustained fish-fighting …