Kivi 50U740LB 50 "

More stylish and comfortable

The representative of the 2021 Kivi TV line is positioned as a frameless solution. The thickness of the frames on top and on the sides is really small, as a result, the model looks noticeably more impressive in the interior than its predecessor — Kivi 50U710KB.

Significant changes also include a new remote control. He in Kivi 50U740LB not only connects via Bluetooth and supports voice control, but also received the Air Mouse function. It is she who turns him into an air gun (remote pointer).

Quality Image

Thanks to the SMVA matrix, the image on the 50-inch 4K TV screen looks rich and contrasting. Out of the box colour reproduction is natural, and the colour gamut is very balanced. Visibility is inferior to IPS-matrices, but the picture quality at angles is not distorted at all critically. The uniformity of the backlight is also on top, because Direct LED is used here, and it only enhances the pleasant feeling of watching videos in a dark room.

Peak brightness reaches 500 cd / m², and this is an excellent indicator for TVs in this price segment. Its reserve should be enough when using the Kivi 50U740LB in a well-lit room. In addition, HDR content is perceived juicier and brighter, especially against the background of most of the “classmates”.

Benefits of Android

The TV is running Android TV 9. Moreover, for this software, the Kivi brand guarantees updates up to version 11. The platform received a standard interface that is convenient, fast and stable in operation. Additional features include the presence of a branded media service Kivi Media with access to TV channels and movies. The Chromecast function is also working to broadcast video from a smartphone or tablet and the ability to interact with Google Assistant is implemented.

Other features worth highlighting are 4 HDMIs, including a 2.1 connector, a triple USB and a mini-Jack for headphones. In addition to a wired Internet connection, a modern Wi-Fi module is offered.

The downside of the Kivi 50U740LB is the lack of a satellite TV tuner. But if you have enough terrestrial and cable broadcasting, then the TV looks like a worthwhile alternative to top-brand models.