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Kivi 50U740LB 50 "

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Size ("): 50; Operating system: Android TV 9; Screen coating: gloss; Resolution (px): 3840x2160; Brightness (cd/m²): 500; Frame rate (Hz): 60; Sound power (W): 24; Number of speakers: 2; Digital tuner: DVB-T2 (terrestrial); DVB-C (cable); Wi-Fi: Wi-Fi 5 (802.11ac); Chromecast; Bluetooth version: Bluetooth
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Kivi 50U740LB 50 "
Screen:50 ", 3840x2160 px, 60 Hz, Direct LED
Picture:4K upscaling
Multimedia:T2 tuner, Android TV, Wi-Fi, LAN
Controls:voice, assistant
Aeropult + voice control. Chrome cast.
All specifications
Specifications 50U740LB
Colour
Size50 "
Operating systemAndroid TV 9
Display
Matrix*VA / SMVA /
Backlight typeDirect LED
Screen surfacegloss
Resolution3840x2160 px
Upscalingup to 4K
Brightness500 cd/m²
Frame rate60 Hz
Multimedia
Sound power24 W
Number of speakers2
Audio decodersDolby Digital
Digital tunerDVB-T2 (terrestrial)
DVB-C (cable)
Features
FeaturesWi-Fi 5 (802.11ac)
Chromecast
Bluetooth
voice control
Google Assistant
Connectors
HDMI4
HDMI versionv 2.1
Additional inputsUSB x3
LAN
Outputsmini-Jack (3.5 mm) headphones
optical
General
Built-in memory8 GB
RAM1.5 GB
Wall mountVESA 200x200 mm
Stand shape2 separate legs
Dimensions (WxHxD)1116x708x260 mm / with stand /
Dimensions without stand (WxHxD)1116x643x64 mm
Weight10.4 kg / with stand /
Added to E-Catalogoctober 2021
Information in model description is for reference purposes.
Before buying always check characteristics and configuration of product with online store manager
Catalog Kivi 2024 - new products, best sales and most actual models Kivi.

More stylish and comfortable

The representative of the 2021 Kivi TV line is positioned as a frameless solution. The thickness of the frames on top and on the sides is really small, as a result, the model looks noticeably more impressive in the interior than its predecessor — Kivi 50U710KB.

Significant changes also include a new remote control. He in Kivi 50U740LB not only connects via Bluetooth and supports voice control, but also received the Air Mouse function. It is she who turns him into an air gun (remote pointer).

Quality Image

Thanks to the SMVA matrix, the image on the 50-inch 4K TV screen looks rich and contrasting. Out of the box colour reproduction is natural, and the colour gamut is very balanced. Visibility is inferior to IPS-matrices, but the picture quality at angles is not distorted at all critically. The uniformity of the backlight is also on top, because Direct LED is used here, and it only enhances the pleasant feeling of watching videos in a dark room.

Peak brightness reaches 500 cd / m², and this is an excellent indicator for TVs in this price segment. Its reserve should be enough when using the Kivi 50U740LB in a well-lit room. In addition, HDR content is perceived juicier and brighter, especially against the background of most of the “classmates”.

Benefits of Android

The TV is running Android TV 9. Moreover, for this software, the Kivi brand guarantees updates up to version 11. The platform received a standard interface that is convenient, fast and stable in operation. Additional features include the presence of a branded media service Kivi Media with access to TV channels and movies. The Chromecast function is also working to broadcast video from a smartphone or tablet and the ability to interact with Google Assistant is implemented.

Other features worth highlighting are 4 HDMIs, including a 2.1 connector, a triple USB and a mini-Jack for headphones. In addition to a wired Internet connection, a modern Wi-Fi module is offered.

The downside of the Kivi 50U740LB is the lack of a satellite TV tuner. But if you have enough terrestrial and cable broadcasting, then the TV looks like a worthwhile alternative to top-brand models.

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