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The Sufix 832 Advanced Superline Braid 50 lb with exclusive Y6 Braiding technology delivers extended casting distance and quieter line performance for anglers working structure, cover and varied fishi more→ng applications requiring exceptional abrasion resistance and sensitivity. The Y6 Braiding process produces a rounder, smoother and thinner profile compared to conventional braids, resulting in improved casting range and reduced line noise during retrieves. This construction resists wind knots and tangles, providing superior line management throughout the fishing day. Ultra-abrasion resistant fibers maintain structural integrity when working through heavy cover, rock and structure, while enhanced …

The Yo-Zuri SuperBraid 150yd 30lb Dark Green Fishing Line with Heat Integration Process and 4-strand PE construction delivers maximum abrasion resistance and exceptional durability for anglers targeti more→ng freshwater species across diverse water conditions. Made in Japan from premium raw materials and designed specifically for the US market, this high-quality braided line features a proprietary Heat Integration Process that blends four individual strands into a unified, durable construction. A light silicon coating provides enhanced smoothness for improved casting performance and line management. Extremely low stretch ensures sensitivity for strike detection, while the dark green coloration blends …

The Sufix 832 Advanced Superline 10 lb Low Vis Green with R8 Precision Braiding and Fiber Technology delivers superior strength, roundness and line consistency for anglers demanding enhanced casting p more→erformance and reduced vibration across diverse fishing applications. Engineered with GORE performance fibers, this braided line provides improved abrasion resistance for working structure-heavy environments and technique-specific presentations. The advanced braiding process maintains optimal roundness and diameter consistency, ensuring predictable performance through rod guides and improved castability across varying conditions. Water-resistant protection enhances longevity and maintains structural …

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers. Simultaneously unlocking new uses for anglers experienced with glide more→bait style fishing. Skip it, slide it, and cast it without fear where traditional glide baits previously have not been able to reach. The Berkley Nessie was designed in collaboration with Bass Pro Angler Mike Iaconelli. It also features a patent pending hook retention clip keeps treble hook secured to body and ensures better hook up rates.

The Berkley Gulp! Alive! Leech in Black with rechargeable attractant delivery system provides natural presentation and enhanced fish attraction properties for anglers seeking the effectiveness of live more→bait without handling inconvenience. Each lure is pre-soaked in powerful Gulp! Alive! attractant, absorbing up to 20% more scent by weight than standard soft plastics. This ensures consistent scent dispersion throughout the retrieve. The natural leech profile replicates authentic action, scent and taste, designed to attract fish across varied presentations. Engineered to replace live leeches, this durable soft lure maintains effectiveness through multiple fish catches and can be recharged by returning …

The YUM Baits 5" Dinger Green Pumpkin Fishing Lure was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very s more→ubtle life-like action that even highly pressured fish can't resist.