Okuma JAW-40

Description Watch your speed with this incarnation of Ricky the Roach - the shorter tail allows a smooth and slow glide through the water, while the big shad tail offers a faster and more erratic a more→ction. Whatever you choose, this lure bursts into action as soon as it hits the water and has a tight rolling body action. It looks just like a real roach - in fact, some coarse fisherman would be happy to catch this little guy, so the predators will love to eat him. Perfected for jigging and casting for bigger predators like zander and pike. * Optimized flexibility * Realistic eyes * Easy action shad tail * Slim body design with great belly flash * Hand painted detailed colors

The Berkley PowerBait Pit Boss 4" in Skeet's Hot Craw with exclusive PowerBait formula delivers proven fish-holding performance that extends bite duration up to 18 times longer than standard soft plas more→tics, ideal for anglers working flip presentations, bottom-contact applications, and structure-oriented fishing scenarios. Built on the ever-popular Skeet Reese design evolution, this versatile lure combines crawfish and baitfish mimicry with a unique swimming action that triggers aggressive strikes across diverse conditions. The 25-year refined PowerBait scent and flavor formula increases confidence and hook-setting opportunities by prolonging fish contact time during the strike. Whether flipping …

The Mystery Tackle Box Walleye Regular Kit is a fun and easy way to discover new fishing lures and improve your chances of catching more walleye. Each box is carefully curated by fishing experts and i more→ncludes a variety of high-quality baits, jigs, and tackle specifically designed for walleye fishing. Every kit delivers a mix of proven classics and exciting new products from top fishing brands, plus exclusive fishing tips and how-to content to help anglers learn how to use each bait. Perfect for both beginners and experienced anglers, this box provides incredible value while introducing you to gear you might not have tried before. Whether you’re stocking up for your next fishing trip or searching fo…

The Yo-Zuri SuperBraid 150yd 40lb Dark Green Fishing Line with 4-strand PE construction and Heat Integration Process delivers maximum abrasion resistance and extremely low stretch for anglers working more→heavy cover, structure fishing, and diverse freshwater applications. Made in Japan specifically for the US market using the finest raw materials, this high-quality PE braid features a proprietary Heat Integration Process that blends four individual strands for enhanced strength and durability. A light silicon coating provides exceptional smoothness and abrasion resistance while maintaining sensitivity for detecting subtle strikes. The dark green coloration blends effectively across varied water …

The Berkley Vanish Fishing Line with fluorocarbon construction and clear finish delivers virtually invisible underwater presentation for stealth-driven anglers targeting pressured fish across finesse more→and power techniques. Built with non-absorbing fluorocarbon material, this line maintains consistent strength and abrasion resistance when submerged, ensuring reliable performance throughout extended fishing sessions. The clear finish becomes nearly undetectable below the surface, reducing line-shy fish avoidance and improving presentation effectiveness in clear water conditions. Improved knot strength provides secure connections to terminal tackle, while easy-to-handle fluorocarbon properties simplify …

The Sufix Strike Master 12 lb 330 yd Clear ProMix Line with low memory construction and balanced performance properties delivers smooth, easy handling for precise presentations and extended casting di more→stance, ideal for anglers working diverse techniques across varied fishing conditions. Engineered with high tensile and knot strength, this line maintains structural integrity through aggressive hooksets and sustained pressure while providing the reliability required for targeting species in open water and around structure. Low stretch with high shock absorption ensures fast, sure hook-ups while minimizing line failure during critical moments. The clear construction offers reduced visibility for …