D.A.M. Nova 4000FS (75967)

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features Each bait has a natural present more→ation in action, scent, and taste Expand your strike zone with Gulp! scent dispersion

The Rapala CrushCity Mayor 25 Sight Flash with Smart Injection Technology delivers dependable performance and subtle kicking action for multi-technique anglers targeting big bass across diverse water more→conditions and seasonal patterns. Engineered as a versatile swimbait platform, The Mayor rigs seamlessly on swimbait jig heads, belly-weighted hooks, or as a trailer, providing adaptability for varying presentations and retrieve styles. Smart Injection Technology combines custom color, flake, salt and scent formulations, strategically positioned to enhance visual attraction and triggering response. The Mayor's subtle kicking tail generates realistic swimming motion that mimics natural baitfish movement,…

Make the countdown to Christmas unforgettable with the Mystery Tackle Box 12 Days of Fishmas Advent Calendar—a festive, fishing lure-filled gift set packed with surprises for bass anglers of all level more→s. Behind each of the 12 doors, you’ll discover 10 premium fishing lures, including crankbaits, soft plastics, jigs, and more, all designed to help you catch more fish and explore new techniques. Also included is a limited edition holiday decal, perfect for decorating your tackle box or cooler, and a special surprise from MeatEater, a trusted brand in hunting and fishing. Whether you're gifting it to your favorite fisherman or treating yourself, this advent calendar makes each day leading up to C…

The Sufix Strike Master 20 lb 330 yd Clear ProMix Line with low memory construction and balanced performance properties delivers reliable knot strength and smooth casting for technique-focused anglers more→working finesse rigs, moving baits, and bottom-contact presentations. Engineered with a perfect balance of performance characteristics, this line ensures easy handling and consistent performance across the spool. High tensile and knot strength provide secure connections under varying load conditions, while low stretch properties combined with high shock absorption deliver fast, positive hook-ups on aggressive strikes. Low memory construction improves casting distance and reduces line management …

The Yo-Zuri Hybrid 275yd 20lb Clear Fishing Line with molecular fusion of nylon and fluorocarbon delivers exceptional abrasion resistance and sensitivity combined with manageable handling characterist more→ics, ideal for anglers working diverse techniques on spinning and baitcasting tackle or building custom leader systems. Built through a proprietary extrusion process that creates a true molecular blend rather than coating, this line achieves 100% waterproof construction while integrating the flexibility and shock absorption of nylon with the clarity and durability of fluorocarbon. Engineered with premium Japanese raw materials specifically for the U.S. market, the Hybrid platform offers superior …

The Yo-Zuri TopKnot 200yd 16lb Fluorocarbon MainLine with 100% fluorocarbon construction and abrasion-resistant properties delivers sustained clarity and durable structural integrity for anglers worki more→ng crankbaits, chatterbaits and flipping presentations across extended fishing applications. Made in Japan from premium raw materials, this mainline maintains optical transparency and tensile integrity even after prolonged exposure to structure and repetitive casting cycles. Designed specifically for the US market, TopKnot bridges the performance gap between specialized leader material and everyday mainline applications, providing versatility across techniques ranging from power fishing to finesse …