Baits & Additives

The Berkley Gulp!® Swimming Mullet Soft Bait offers a natural and realistic swimming appearance making it irresistible to saltwater species. Each 4 inch soft bait is infused with scent to maximize the release into the water. Disperse more scent by fishing the bait slowly ensuring the most realistic and fluid motion to cause an irresistible strike from predators. FEATURES: Swimming Mullet Soft Bait Designed for saltwater species Natural presentation Enhanced with Gulp!® scent and flavor Enlarged tail for better swimming action Pack Qty: 3" and 4": 10 or 11 Pack Qty: 5" and 6": 3 or 4 Model: GSSM

The Berkley Gulp!® Shrimp Soft Bait strikes the perfect combination of authentic action and realistic appearance, feel and taste. Each shrimp soft bait is infused with a potent scent and specially weighted to fall and swim through water without tumbling or rolling. The lifelike appearance and scent is a must have addition to your tackle box. FEATURES: Shrimp style soft bait Designed for life-like swimming action Perfect for cast and retrieve and bottom fish techniques Weighted to reduce tumbling and rolling Length: 3” Pack Qty: 6 Model: GSSHR3-SSGl

The Berkley Gulp!® Swimming Mullet Soft Bait offers a natural and realistic swimming appearance making it irresistible to saltwater species. Each 4 inch soft bait is infused with scent to maximize the release into the water. Disperse more scent by fishing the bait slowly ensuring the most realistic and fluid motion to cause an irresistible strike from predators. FEATURES: Swimming Mullet Soft Bait Designed for saltwater species Natural presentation Enhanced with Gulp!® scent and flavor Enlarged tail for better swimming action Pack Qty: 3" and 4": 10 or 11 Pack Qty: 5" and 6": 3 or 4 Model: GSSM

The Berkley Gulp!® Shrimp Soft Bait strikes the perfect combination of authentic action and realistic appearance, feel and taste. Each shrimp soft bait is infused with a potent scent and specially weighted to fall and swim through water without tumbling or rolling. The lifelike appearance and scent is a must have addition to your tackle box. FEATURES: Shrimp style soft bait Designed for life-like swimming action Perfect for cast and retrieve and bottom fish techniques Weighted to reduce tumbling and rolling Length: 3” Pack Qty: 6 Model: GSSHR3-SSGl

The Berkley Gulp!® Shrimp Soft Bait strikes the perfect combination of authentic action and realistic appearance, feel and taste. Each shrimp soft bait is infused with a potent scent and specially weighted to fall and swim through water without tumbling or rolling. The lifelike appearance and scent is a must have addition to your tackle box. FEATURES: Shrimp style soft bait Designed for life-like swimming action Perfect for cast and retrieve and bottom fish techniques Weighted to reduce tumbling and rolling Length: 3” Pack Qty: 6 Model: GSSHR3-SSGl

The Salt Pro Minnow is a casting bait designed for saltwater use. This minnow lure has an erratic and lifelike side-to-side swim action, realistic scale pattern and 3D eyes, giving it the look and movement of a baitfish being pursued in the water. Built for a fast, ripping style retrieve, the Daiwa® Salt Pro Minnow Hard Bait has heavy-duty saltwater hooks and a weight transfer system that makes longer casts easier. FEATURES: Daiwa Salt Pro Minnows Versatile and long casting bait Designed for a fast, ripping style retrieve Erratic side-to-side swim action Weight transfer system for longer casts Realistic scale pattern and 3D eyes Heavy-duty saltwater hooks Diving Depth: 3 ft. Hook Size: #1 Buoyance: F…

Get ready to catch some serious fish! The LakeForest® 94-Piece Fishing Lure Kit has got you covered with a range of realistic lures that work wonders in both saltwater and freshwater.

With 94 pieces in the kit, you'll have plenty of options to choose from and can easily find the perfect bait for any fishing situation. The lures are designed to mimic the movement and appearance of real bait, so you'll have fish nibbling at your hook in no time!

This comprehensive fishing lure kit comes with a convenient storage box, so you can keep your lures organized and easily accessible on all your fishing adventures.

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Pairing erratic side-to-side motion with quick vibration, the ChatterBait® Jack Hammer Jig mimics a frantic baitfish. In addition, it is equipped with a ChatterBlade® that produces an attractive chattering sound, vivid coloring and a hand-tied rubber skirt, making this jig an irresistible target. Meanwhile, the ultra-sharp hook offers reliable sets. The Z-Man® ChatterBait Jack Hammer Jig easily deflects off cover and skips beneath docks. FEATURES: Mimics a frantic baitfish Erratic side-to-side motion and quick vibration Flat-bottom, low center of gravity head Super thin, strong stainless steel ChatterBlade® Channeled groove allows blade to strike head for a chattering sound Designed to easily defl…

Mepps® Muskie Killer Lures are well-known for their ability to tackle big fish, and now the Magnum Muskie Killer takes it even further. Approximately 143% bigger than the standard Muskie Killer, the Magnum is built to match the profile of bigger forage fish and features a huge brass blade for flash and vibration. The Magnum Muskie Killer is armed with an extra-sharp 5/0 hook to handle the tougher fish in the water so you can be confident when the hook sets. FEATURES: 143% bigger than a standard Muskie Killer Outfitted with a heavy-duty #7 solid brass blade for flash and vibration Mimics the appearance of a large forage fish Heavy-duty, extra sharp 5/0 hook Easy bucktail changes Weight: 1-1/4 o…

Mepps® Muskie Killer Lures are well-known for their ability to tackle big fish, and now the Magnum Muskie Killer takes it even further. Approximately 143% bigger than the standard Muskie Killer, the Magnum is built to match the profile of bigger forage fish and features a huge brass blade for flash and vibration. The Magnum Muskie Killer is armed with an extra-sharp 5/0 hook to handle the tougher fish in the water so you can be confident when the hook sets. FEATURES: 143% bigger than a standard Muskie Killer Outfitted with a heavy-duty #7 solid brass blade for flash and vibration Mimics the appearance of a large forage fish Heavy-duty, extra sharp 5/0 hook Easy bucktail changes Weight: 1-1/4 o…

The Bull Pop™ is designed to make a racket in the water that calls in predators and entices them to take a bite. This popper features a large cupped mouth that creates a huge amount of commotion on the surface and a weighted design for long distance casting. In addition, it is equipped with through wire construction and 3X treble hooks for durability. The Yo-Zuri® Bull Pop Floating Popper has large eyes and color change technology. FEATURES: Popper hard bait Large cupped mouth for huge surface commotion Power Body Weighted for long distance casting Color change technology Extra-large eyes Tough 3X treble hooks and 3X split rings Through wire construction for durability Ideal for surf casting for…

SPECS: 6 per pack Spinners and Spoons Construction: Solid brass bodies silver plated, copper or polished brass Lures Includes: 1/8 oz. Little Wolf spoon silver, #1 Thunder Bug may fly-gold blade, #0 Aglia Long silver blade, #1 Black Fury hot firetiger dot blade, #1 XD silver body-silver blade, #1 Aglia gold blade USES: Freshwater DESIGN & DETAILS: A 6-lure trout kit with tremendous value Proven trout lures that will help you fill your creel this spring Treble Hook Lure Assortment Ideal for brookies, browns, rainbow trout and grayling Can be used in fast water streams to clear mountain lakes Beads are hand-turned on a lathe to resist chipping and cracking Flexible vinyl decals are silk screened …

Get out on the water and catch some bass with the Mepps® Basser Kit-Dressed Lure Assortment. This dressed treble hook assortment features solid brass blades and spinner blades that are silver plated, copper and polished brass. Ideal for smallmouth or largemouth bass, you’ll be ready for any conditions. You’ll get the flash and vibration you want to attract more fish. Enjoy a successful fishing trip with the Mepps Basser Kit. FEATURES: Dressed treble hook lure assortment Ideal for smallmouth or largemouth bass Solid brass blades Spinner blades are silver plated, copper or polished brass #2 Aglia copper blade-red tail #3 XD gold body-gold blade-yellow tail #2 Aglia Long silver blade-black tail …

SPECS: 6 on kit Construction: solid brass bodies Spinner blades are silver plated, copper, or polished brass Lures Included: #0 brown trout blade, #1 hot firetiger blade, #1 hot pink blade, #0 rainbow trout blade-white tail, #1 hot chartreuse blade-yellow tail, #0 hot orange blade-black tail USES: Freshwater DESIGN & DETAILS: A 6-lure trout kit with tremendous value Proven trout lures that will help you fill your creel this spring Good for brookies, browns, rainbow trout and grayling bright fluorescent finishes on the blades Perfect for fishing stained or muddy water on dark days Perfect for stream or lakes Beads are hand-turned on a lathe to resist chipping and cracking Dressed lures feature …